Independent Banker - March 2019 - 89

Banking Northeast, then and now
Northeast Bank and East
Side Neighborhood Services
(ESNS) have been pillars of
their northeast Minneapolis
community since the first half
of the 1900s, when the area
became home to immigrants
coming from Poland, Slovakia
and Lebanon.
ESNS started as a settlement
house for these new Americans.
Just down the road, Northeast
Bank, then 13th Avenue State
Bank, was the bank of many
small-business owners, including
some whose second-, third- and
fourth-generation successors are
still customers.
" We have had the beauty of
having long-term relationships
like that with other businesses
within our community. We pulled
up a report the other day and we
have 11 customers over 100, " says
president and CEO Thomas Beck.
Today, staff at both
organizations say they've grown
and adapted to meet the needs
of these aging clients while
providing for new residents,
including a generation of
immigrants coming from
Somalia and East Africa. For
the bank, that's meant adding
digital services in line with
much larger banks, according
to Suzanne Sjoselius, director
of risk management and
marketing. For ESNS, which
still hosts Polish language
classes, it's meant developing
new programming around new
clients' unique needs.
Wednesday, April 3
1 ET / 12 CT
5 Marketing
Strategies
That Drive ROI
Sjoselius describes Northeast
Bank's approach to banking
and community involvement
as stemming from the
quintessential Northeast spirit of
interconnectedness.
" I think it is the reaching out
to build those collaborations
to make a happier, healthier
neighborhood, and I think that
hasn't really changed over all the
years, " she says. " I think people
change. I think neighborhoods
change, but I think that's
uniquely Northeast. "
Featuring:
CW Warwick
VP, Consumer
Marketing
Data and technology are
changing the way we interact
with consumers. Though it's
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want to compete, they
must build smart, productdriven
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library of free on-demand
East Side Neighborhood Services started in 1915 as North East Neighborhood House,
which formally opened as a social facility in Drummond Hall in Minneapolis.
webinars, visit the Independent
Banker Webinar Center at
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Independent Banker - March 2019

Table of Contents for the Digital Edition of Independent Banker - March 2019

Table of Contents
Independent Banker - March 2019 - Intro
Independent Banker - March 2019 - Cover1
Independent Banker - March 2019 - Cover2
Independent Banker - March 2019 - Table of Contents
Independent Banker - March 2019 - 2
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Independent Banker - March 2019 - Cover3
Independent Banker - March 2019 - Cover4
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