MARCH 2021 Vol. 71, Issue 3 FEATURES 40 Full speed ahead Faced with the unexpected, it's hard to stay on course. But Robert Fisher is an expert at just that. Between his time as an Air Force navigator and his love for fast cars, ICBA's next chairman is ready to help community banks power through the coming year 48 6 ways to boost your social media strategy Rather than a distraction, social media can be an extension of the close customer relationships that community banks foster. Experts share their top tips for a winning social media presence 56 Do it for the planet-and your community bank Study after study shows that consumers, especially younger people, expect the brands they support to commit to sustainability. How can community banks put eco-friendly strategies to work? 48 Cover: Illustration by Tony Healey 56 independentbanker.org Q 1 40 Robert Fisher photo by Heather Esposito Photographyhttp://www.independentbanker.org