Independent Banker - March 2021 - 49

6 WAYS
TO BOOST YOUR
SOCIAL MEDIA
STRATEGY
Community banks are building relationships through an active, thoughtful
presence on social media. Rather than a distraction, these platforms are an
extension of the close customer relationships that community banks foster.
Here, experts share their top strategies for a winning social media presence.
By Julie Kendrick
ommunity banking is a
people-fi rst business. One
of the many ways to keep
those connections strong
is through social media.
Enterprising community banks see
the value in having a robust and active
social media presence. They look
beyond the platforms and features,
and instead look to the benefi ts that
can be gained through savvy social
media strategies. They understand
that social media is just another way
to build relationships.
" If you're doing this right, it's not
taking away from the relationships
you have, but supporting them, " says
Ben Pankonin, CEO and cofounder of
Lincoln, Neb.-based Social Assurance.
" Social media is not the hero of your
story; the work your bank is doing is.
Social media is the tool to support the
work you are doing to leave your mark
in your community. "
For skeptics who doubt how deep
those online roots actually go, many
experts say you might be surprised
independentbanker.org Q 49

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Independent Banker - March 2021

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Table of Contents
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