Independent Banker - March 2021 - 55

WORTH
NOTING
LINKEDIN
Audience: This is the place to reach
businesses and professionals.
Content: " We find it's a good place
for professionals to connect and
share ideas, " Bartholomew says. " It's
also an excellent location for talent
recruitment. "
What's new: Everyone's getting in on
the Stories concept, even this more
staid platform. LinkedIn's version
allows you to share images and short
videos of " everyday professional
moments, " which are viewable for 24 hours.
Top tip: Try cultivating a LinkedIn audience through bank-specific
thought leadership, such as educational articles produced by your
in-house experts or industry partners.
PINTEREST has been
seeing more activity
from larger financial
institutions, which
use it to post money
management tips
and ideas on topics
like how to set up
an emergency fund,
how to plan ahead for
tax season and how
to create a monthly
budget. If your bank
already has a blog,
some of that content
could find a home
here, too.
TWITTER
Audience: Twitter attracts
media contacts, industry
experts and highly engaged
members of topic-driven
communities.
Content: The app was
designed for fast-breaking
news and for responding
to unfolding events in your
community. Also, it's a
good place to connect with
members of the media who
mention specific topics to
which you could contribute
an expert opinion.
What's new: Fleets are Twitter's new story feature, which allow users
to create temporary-or fleeting-posts with less permanence than
a tweet.
Top tip: Twitter features trending topics that change moment to
moment as masses of users talk about the same things. Topics are
also localized in subgroups like states or metros. Try joining in on the
conversation started by influencers in your area. Chances are, it'll be
seen by local users.
TIKTOK is a youthdriven
powerhouse
for short-form mobile
videos, which range
from a few seconds
to a full minute. It's a
popular platform with
an incredibly loyal
following, but none of
the community banks
we talked with were
using it, preferring to
take a wait-and-see
approach to the app.
WANT MORE INFO?
ICBA's " Tell Your Story "
toolkit has everything
you need to build an
eff ective marketing
strategy, including
a Social Media 101
resource. And it's free
to members. icba.org/
marketingtoolkit
independentbanker.org Q 55

http://www.icba.org/ http://www.independentbanker.org

Independent Banker - March 2021

Table of Contents for the Digital Edition of Independent Banker - March 2021

Table of Contents
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Independent Banker - March 2021 - Table of Contents
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Independent Banker - March 2021 - Cover3
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