Independent Banker - March 2021 - 63

ADVERTORIAL SPOTLIGHT
Guest Experts:
Marketing
Building a simple marketing strategy:
three questions to ask yourself
CHALLENGE:Marketing isn't easy. There is too much to know and there may not be enough resources to do it well. But to
thrive in this changing environment, every community bank needs marketing.
SOLUTION: Marketing your bank is possible if you break it down to its core components. Ask yourself these three questions
to build a simple marketing strategy and start attracting more business.
When you're busy running your
business, marketing can easily take
a back seat. It's complex, always
changing and challenging to find
something that works. Fortunately,
there is a light at the end of tunnel. As
long as you know some of the basics,
marketing can be simplified so that
it's something you can implement
and grow with.
In this article, you'll learn how to
build a simple marketing strategy
even if you have limited resources
and budget. You may have never
invested in marketing or you may
have just been too overwhelmed by
Leverage your banking technology
for additional opportunities
OUR ADAPTABLE TECHNOLOGY
IS DEVELOPED TO MEET
CUSTOMER DEMAND, WHICH
HELPS YOUR BANK BOTH
ATTRACT AND RETAIN
CUSTOMERS.
Megan
Copeland,
Director of
Marketing,
IBT APPS
all the possibilities and unknowns to
set a course, but regardless of your
position, you can walk away with the
foundation to market your bank just
by answering a few basic questions.
Three questions to build a simple
marketing strategy
1. Do you have the right messaging
available? You need core messaging
for your bank, products and services.
2. Do you have a high-performing
website? You need a website that not
only is beautiful, but also functional,
easy to use and search engine
optimized so your customers can find
you when searching online.
3. Do you have the right resources
in place? You need a team that is
going to lead marketing eff orts. Hire
a dedicated professional, internally or
externally, to consistently market your
bank.
Once your foundation is set, look for
opportunities within your banking
technology to help with your ongoing
strategy.
Having a digital banking platform
that is tightly integrated with your
core is key. You need to have access
to information, including your
customers' needs and behaviors,
to market through your existing
platforms. Additionally, having the
right core partner that can integrate
with your partners of choice will
enable you to create a long-term
strategy eff ectively and aff ordably.
At IBT Apps, we work with community
banks to grow their businesses. Our
adaptable technology is developed to
meet customer demand, which helps
your bank both attract and retain
customers. We also integrate with
many of the industry's top vendors
to help you promote products and
services the way you see fit.
As a core and digital banking
technology provider, we know your
bank needs a partner that can do it
all. Talk to us about your technology
challenges and we'll work with you
to find a solution that best fits your
needs.
1500 Arrow Point Dr., #801, Cedar Park TX
512-616-1188 * www.ibtapps.com

http://www.ibtapps.com

Independent Banker - March 2021

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