Independent Banker - March 2021 - 65

ADVERTORIAL SPOTLIGHT
Guest Experts:
Marketing
Make the most of your marketing budget
without breaking the bank
CHALLENGE: Digital marketing is vital for banks to grow online, but many bank marketers face the challenges of lean
budgets, inflexible account opening systems and restrictive compliance requirements..
SOLUTION: We provide a platform for bank marketers to have transparency into where their marketing is working and the
tools to attract and acquire the right customers in a targeted, compliant and results-driven way.
Tap into the power of digital
The future of our industry is online-it
is where your customers are spending
most of their time and where 86%
of them will do research on financial
products and services (Brightlocal,
2018). So how can your bank be
where they are, and do so within your
budget?
Performance or influencer marketing
is a massive opportunity that can help
drive real results for your bank. As its
name implies, it is a pay-for-results
channel. For the large institutions and
fintechs, this tactic represents up to
40% of their new customer acquisition,
and that's because consumers are
four times more likely to go to these
influencers for guidance than their
banks (Digital Money Trends, 2019).
Yet this channel remains untapped for
many bank marketers.
alternative if you don't currently have
account-opening functionality in place.
WE WORK TO FIND THE RIGHT
INFLUENCERS, WEBSITES AND
OUTLETS TO SHOWCASE YOUR
BANK'S PRODUCTS AND SERVICES
THROUGH ARTICLES, CONTENT,
PRODUCT REVIEWS AND CREATIVE.
Nicky
Senyard,
CEO,
Fintel
Connect
Fintel Connect is on a mission to
bring performance marketing to
banks of all sizes and footprints in a
compliant, cost-effective way. We give
banks access to a curated database
of targeted, trusted influencers and
websites to help tell your bank's story.
Our technology lets you see exactly
where your most valuable customers
are coming from and gives you the
tools to monitor your marketing and
easily capture the datapoints needed
to put your compliance teams at ease.
Putting performance marketing
into action
The first step to any effective digital
strategy is having a clear goal. What
type of customer do you want to target
and how many customers do you want
to open accounts? Do you need to
grow your book of deposits or grow
your lending business?
From there we look at the digital
journey it takes to become your
customer and implement tracking
to give you a complete picture on
what is and isn't working. Having a
strong foundation and onboarding
experience is the key to your success.
A lead generation form can be a great
Finally, we work to find the right
influencers, websites and outlets to
showcase your bank's products and
services through articles, content,
product reviews and creative. These
partners will drive customers to you on
a cost-per-acquisition (CPA) basis.
Behind the scenes, our technology
powers your campaigns, transparency,
reporting and monitoring to keep
your brand safe and know where your
budget is working hardest for you.
Bottom line
You need to have a clear idea of what
success looks like for your bank.
This means knowing the goal your
marketing needs to achieve, what
revenue impact that makes to your
bank and how much you're willing to
spend to get there.
With performance marketing, you'll be
able to find a winning formula that can
fit with your budget and your goals
and that doesn't break the bank.
nicky@fintelconnect.com
604-566-8020(o); 514-294-8595(m)
fintelconnect.com

http://www.fintelconnect.com

Independent Banker - March 2021

Table of Contents for the Digital Edition of Independent Banker - March 2021