Independent Banker - March 2021 - 74
CONNECTIONS MEMBER BENEFITS
How to elevate
your virtual events
Online events and meetings have become par for the
course for many community banks and their customers.
Refresh your virtual event planning with advice from
one of ICBA's event experts-and be inspired by this
month's ICBA Connect.
ICBA's chief learning and experience offi cer, who helps
to plan the programming of ICBA Connect and countless
Community Banker University events. " You'll know that
feeling when you've spent too long staring at your screen.
Try something unique that will diff erentiate your event
from others. You have to do it diff erently, " she adds.
Here are a few tips on how to liven up your community
bank's next virtual event.
f you were a stranger to video events in 2020, that
probably changed-quickly. Amid shutdown orders and
the health risks of the COVID-19 pandemic, many events,
meetings and conventions went virtual. For community
banks looking to reach customers via new channels,
including digital ones, it's important to consider that this
shift in business practices may last long after vaccinations
reach critical mass. So, the ability to plan a successful
virtual event will remain important for some time.
" Be conscious of Zoom fatigue, " says Lindsay LaNore,
74 Q ICBA Independent Banker Q March 2021
I
Know your platform
The fi rst key to creating an engaging virtual gathering is
determining the best platform for your audience. What is
your goal? Is it something that will allow conversation and
engagement required by a panel or webinar, or something
casual to engage with customers on social media? Should
the event be open to the public or only a predetermined
list of invitees? Do you need to track who participates?
Establish your needs and goals ahead of time to ensure the
platform you choose matches them.
Rehearse, rehearse, rehearse
Being organized and avoiding speed bumps in the process
is important to any event. That is doubly so for virtual
events, when participants can typically see what's going
Independent Banker - March 2021
Table of Contents for the Digital Edition of Independent Banker - March 2021
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