MARCH 2023 Vol. 73, Issue 3 FEATURES 46 Committed to community Derek Williams makes his debut as the new ICBA chairman. 52 Crafting a marketing strategy when a bank merges During times of change, community banks must consider many marketing factors. 58 Eyes to the horizon Take a look into the life and career of ICBA's chief of staff, Terry Jorde, as she nears retirement. 52 Cover: Photo by Harold Daniels 58 independentbanker.org // 1 46http://www.independentbanker.org