CURRENCIES THE LEDGER Where are consumers looking for financial advice? Consumers have questions about money, but they're not always asking professionals. The 2022 Vericast Financial Wellness Consumer Survey asked the public where they go for advice. 45% 45% 45% 47% #1 33% 8% Friends and family Where does each generation get their financial advice? 22% 19% 24% #3 Their financial advisor or broker 35% 37% 30% 30% 26% BABY BOOMERS GEN X 26% 12 // ICBA Independent Banker // March 2023 24% MILLENNIALS GEN Z #2 Their bank #4 YouTube Source: 2022 Vericast Financial Wellness Consumer Survey