Independent Banker - March 2023 - 28

PORTFOLIO
FOCUS MARKETING
Market
smarter
with firstparty
data
Customer data fuels efficient and
effective marketing these days.
Community banks own an enviable
amount of data, but not all are
leveraging it to its fullest extent.
By Mindy Charski
eople share important data about
themselves with their community
bank in myriad ways. It happens
every time they open a checking
account, apply for a mortgage, make
a direct deposit, log into a bank's
website or chat with a banker, and
more. From these actions, community
banks receive data on their income,
home address, email address,
credit card debt, employer and
financial products they want to learn
more about.
It all forms what is referred to
as first-party data, or information
that organizations own and collect
themselves, and it's generally
considered more valuable and
accurate than information that
outside providers collect, or thirdparty
data.
While most community banks
aren't yet using first-party data for
marketing purposes to grow revenue
and retain customers, experts say
those willing to invest in the effort
can reap big rewards.
" To be able to get access to
P
28 // ICBA Independent Banker // March 2023

Independent Banker - March 2023

Table of Contents for the Digital Edition of Independent Banker - March 2023

Table of Contents
Independent Banker - March 2023 - Intro
Independent Banker - March 2023 - Cover1
Independent Banker - March 2023 - Cover2
Independent Banker - March 2023 - Table of Contents
Independent Banker - March 2023 - 2
Independent Banker - March 2023 - 3
Independent Banker - March 2023 - 4
Independent Banker - March 2023 - 5
Independent Banker - March 2023 - 6
Independent Banker - March 2023 - 7
Independent Banker - March 2023 - 8
Independent Banker - March 2023 - 9
Independent Banker - March 2023 - 10
Independent Banker - March 2023 - 11
Independent Banker - March 2023 - 12
Independent Banker - March 2023 - 13
Independent Banker - March 2023 - 14
Independent Banker - March 2023 - 15
Independent Banker - March 2023 - 16
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Independent Banker - March 2023 - 18
Independent Banker - March 2023 - 19
Independent Banker - March 2023 - 20
Independent Banker - March 2023 - 21
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Independent Banker - March 2023 - 24
Independent Banker - March 2023 - 25
Independent Banker - March 2023 - 26
Independent Banker - March 2023 - 27
Independent Banker - March 2023 - 28
Independent Banker - March 2023 - 29
Independent Banker - March 2023 - 30
Independent Banker - March 2023 - 31
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Independent Banker - March 2023 - 33
Independent Banker - March 2023 - 34
Independent Banker - March 2023 - 35
Independent Banker - March 2023 - 36
Independent Banker - March 2023 - 37
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Independent Banker - March 2023 - 40
Independent Banker - March 2023 - 41
Independent Banker - March 2023 - 42
Independent Banker - March 2023 - 43
Independent Banker - March 2023 - 44
Independent Banker - March 2023 - 45
Independent Banker - March 2023 - 46
Independent Banker - March 2023 - 47
Independent Banker - March 2023 - 48
Independent Banker - March 2023 - 49
Independent Banker - March 2023 - 50
Independent Banker - March 2023 - 51
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Independent Banker - March 2023 - 53
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Independent Banker - March 2023 - 55
Independent Banker - March 2023 - 56
Independent Banker - March 2023 - 57
Independent Banker - March 2023 - 58
Independent Banker - March 2023 - 59
Independent Banker - March 2023 - 60
Independent Banker - March 2023 - 61
Independent Banker - March 2023 - 62
Independent Banker - March 2023 - 63
Independent Banker - March 2023 - 64
Independent Banker - March 2023 - 65
Independent Banker - March 2023 - 66
Independent Banker - March 2023 - 67
Independent Banker - March 2023 - 68
Independent Banker - March 2023 - 69
Independent Banker - March 2023 - 70
Independent Banker - March 2023 - 71
Independent Banker - March 2023 - 72
Independent Banker - March 2023 - 73
Independent Banker - March 2023 - 74
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Independent Banker - March 2023 - 78
Independent Banker - March 2023 - 79
Independent Banker - March 2023 - 80
Independent Banker - March 2023 - Cover3
Independent Banker - March 2023 - Cover4
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