Independent Banker - May 2019 - 30

PORTFOLIO
12 ways to prepare for your
bank's 15 minutes of fame
Marketing
Making the most out of an
interview or media appearance
can bring added attention to your bank.
Here are some expert tips for making sure
your bank shines in the limelight. By Roshan
McArthur
nowing how to handle the media has
always been challenging, but today, with
social media added into the mix, it has become
even more complex. News is instant and global,
and your customer can even be the reporter.
How should community banks and their
30 Q ICBA Independent Banker Q May 2019
K
Quick stat
41
seconds is the
median length of
a local TV news
segment
Source: Pew Research
Center
representatives prepare for press coverage, both
in good times and in bad? Here's how:
1
Know your community bank's purpose.
" That sounds very simple, " explains Emily
Schmidt, a journalist and communications consultant
with media training company Speaki2i
in Chevy Chase, Md. " But I tell people to be able
to say it in one sentence, ideally in three words.
What do you stand for? You can't always anticipate
what's coming from out of the blue, but if
you can state what you believe in, it gives you a
grounding to build on. "

Independent Banker - May 2019

Table of Contents for the Digital Edition of Independent Banker - May 2019

Table of Contents
Independent Banker - May 2019 - Intro
Independent Banker - May 2019 - Cover1
Independent Banker - May 2019 - Cover2
Independent Banker - May 2019 - Table of Contents
Independent Banker - May 2019 - 2
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Independent Banker - May 2019 - Cover3
Independent Banker - May 2019 - Cover4
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