Independent Banker - November 2020 - 76

Innovative
Insights
&GGIPIVEXI ]SYV TVSHYGXMZMX] ERH TVSǻXEFMPMX] [MXL
data extraction and visualization
Available to ICBA members through an exclusive no-risk trial,
IronSafe®
by Trellance is a report-based extract, transform
and load (ETL) data analytics tool that uses proprietary
technology to transform critical data found in static report
files into a usable form. This extracted data can then be
processed into valuable insights and unleashed into your
bank's data-management strategy to power growth and
increase revenue.
How do we deliver on this lofty goal? Once configured,
IronSafe automatically extracts
and transforms locked reports
from any core system into a new
secured database structure.
This previously untapped
information can then be
analyzed and viewed within the
included IronSafe dashboards
or captured by industryleading
business intelligence
tools to support insight-driven
decisions. Historical data can be
imported if desired to establish
performance baselines or during a data source conversion.
IronSafe then provides encryption and storage of the
data within the secure warehouse portion of the tool.
This PCI-compliant locked digital file cabinet provides
user entitlement-based access and delivery of report and
document assets anytime, anywhere. Powerful search
and filtering capabilities let users quickly find discreet data
elements across thousands of reports.
IronSafe's ability to extract payments and card report data
into analysis-friendly formats is the backbone of a portfolio of
supported Trellance professional service offerings designed
to help community and regional banks expand and improve
through proven solutions that would be nearly impossible to
build internally.
With card portfolio growth solutions, our team of experts
work as an extension of your bank staff, planning and
implementing card promotion events over a full year. Existing
customers have realized an average year-over-year growth of
15% on total card revenue, 18% on balances outstanding and
17% on total card transaction volume. And all of this comes
with minimal upfront investment or risk since the program
cost is a performance-based model.
The acquisition of new credit card accounts is widely
recognized as a key metric for institutional growth. Our
Accounts Acquisition Program uses a digital platform backed
by IronSafe analytics to boost conversion rates of potential
cardholders. The program verifies prequalified data, then
collects the additional information required to issue new
cards.
Our Credit Line Increase Program improves your existing
customers' access to credit and increases card revenue by
using your card report data to identify, qualify and target
the safest existing customers for credit line increases, all
based on risk tolerance profiles that you define. For many
community banks, this is a quick and effective way to grow
revenue while deepening the relationship with your current
customer base.
IronSafe has been used by over 1,500 financial institutions
since 2011 to unlock their report data via a quick and
seamless implementation and out-of-the-box ability to
ingest most card processor report formats available today.
Custom report extractions are quick and easy, either with
our assistance or following the intuitive built-in user training
modules.
Contact us today to see how we can help your bank become
an even more successful and relied-upon member of the
communities you serve.
J. Michael Jones, FACHE, Vice President, Business Solutions
mjones@trellance.com // 615-232-4197 // trellance.com
http://www.trellance.com
Independent Banker - November 2020

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