Independent Banker - November 2020 - 84

FINTECH FOCUS
Power growth and increase revenue
with extracted data
Available to ICBA members through an exclusive no-risk trial, IronSafe® by Trellance
is a report-based extract, transform and load (ETL) data analytics tool that uses
proprietary technology to transform critical data found in static report files into a
usable form. This extracted data can then be processed into valuable insights and
unleashed into your bank's data-management strategy to power growth and increase
revenue.
J. Michael Jones
FACHE, Vice President,
Business Solutions
trellance.com * 615-232-4197
mjones@trellance.com
How do we deliver on this lofty goal? Once configured, IronSafe automatically extracts
and transforms locked reports from any core system into a new secured database
structure. This previously untapped information can then be analyzed and viewed
within the included IronSafe dashboards or captured by industry-leading business
intelligence tools to support insight-driven decisions. Historical data can be imported if
desired to establish performance baselines or during a data source conversion.
IronSafe then provides encryption and storage of the data within the secure
warehouse portion of the tool. This PCI-compliant locked digital file cabinet provides
user entitlement-based access and delivery of report and document assets anytime,
anywhere. Powerful search and filtering capabilities let users quickly find discreet data elements across thousands of
reports.
IronSafe's ability to extract payments and card report data into analysis-friendly formats is the backbone of a portfolio of
supported Trellance professional service offerings designed to help community and regional banks expand and improve
through proven solutions that would be nearly impossible to build internally.
With card portfolio growth solutions, our team of experts work as an extension of your bank staff, planning and
implementing card promotion events over a full year. Existing customers have realized an average year-over-year growth of
15% on total card revenue, 18% on balances outstanding and 17% on total card transaction volume. And all of this comes with
minimal upfront investment or risk since the program cost is a performance-based model.
The acquisition of new credit card accounts is widely recognized as a key metric for institutional growth. Our Accounts
Acquisition Program uses a digital platform backed by IronSafe analytics to boost conversion rates of potential cardholders.
The program verifies prequalified data, then collects the additional information required to issue new cards.
Our Credit Line Increase Program improves your existing customers' access to credit and increases card revenue by using
your card report data to identify, qualify and target the safest existing customers for credit line increases, all based on
risk tolerance profiles that you define. For many community banks, this is a quick and effective way to grow revenue while
deepening the relationship with your current customer base.
IronSafe has been used by over 1,500 financial institutions since 2011 to unlock their report data via a quick and seamless
implementation and out-of-the-box ability to ingest most card processor report formats available today. Custom report
extractions are quick and easy, either with our assistance or following the intuitive built-in user training modules.
Contact us today to see how we can help your bank become an even more successful and relied-upon member of the
communities you serve.

http://www.trellance.com

Independent Banker - November 2020

Table of Contents for the Digital Edition of Independent Banker - November 2020