Independent Banker - November 2023 - 61

78M
The number of
U.S. gig workers by
the end of 2023
Source: Mastercard
need a full range of banking services,
support and financial resources.
" Gig workers on average make
about $10 an hour more than the
overall workforce, so they should be
highly sought-after customers for
community banks, " says Giorgio.
" Many are also younger Gen Zs
who are really the future not only of
how we work, but also the future of
spending, banking and finances. "
Both Abernethy and DeVaux see the
gig economy as a growing opportunity
for community banks that take the
time to learn what these customers
want and then come up with creative
ways to meet those needs.
" During the pandemic, people
got used to working from home and
managing their own time, to the
point where-once called back to
the office-they realized that they
really didn't want to go back, " says
DeVaux. " Many of these individuals
have continued to find a way to work
independently by starting their own
businesses or finding work-fromhome
jobs.
" The trend will likely continue,
which means even more opportunity
for banks that want to serve this
customer segment. " 
Bridget McCrea is a writer in Florida.
Standing up an all-digital channel
As community banks add new digital
capabilities to their portfolios, they're
naturally positioning themselves as go-to
service providers for freelancers, gig
workers and self-employed individuals.
At Veritex Community Bank in
Dallas, for example, Wyatt Abernethy,
executive vice president and managing
director of digital and treasury
solutions, says the institution is
" standing up an all-digital channel "
that will benefit all its clients. He
says the initiative is focused on client
acquisition and how those clients are
serviced-with a specific focus on
being able to service them remotely.
" This is a new experience for us and
Wyatt Abernethy of
Veritex Community
Bank believes alldigital
channels are
the way forward.
for a lot of community banks, in that
we're not set up to service clients in
that way, " Abernethy points out. One
change the community bank made was
adding a dedicated all-digital customer
service group that services clients who
want to access its services remotely.
" Whether that's through online
banking, opening accounts remotely
or handling customer service-related
issues, " he adds, " we've added this
dedicated service that I think is
going to differentiate us in the [gig
worker] space. "
Photo by Jason Kindig

Independent Banker - November 2023

Table of Contents for the Digital Edition of Independent Banker - November 2023

Contents
Independent Banker - November 2023 - Intro
Independent Banker - November 2023 - Cover1
Independent Banker - November 2023 - Cover2
Independent Banker - November 2023 - Contents
Independent Banker - November 2023 - 2
Independent Banker - November 2023 - 3
Independent Banker - November 2023 - 4
Independent Banker - November 2023 - 5
Independent Banker - November 2023 - 6
Independent Banker - November 2023 - 7
Independent Banker - November 2023 - 8
Independent Banker - November 2023 - 9
Independent Banker - November 2023 - 10
Independent Banker - November 2023 - 11
Independent Banker - November 2023 - 12
Independent Banker - November 2023 - 13
Independent Banker - November 2023 - 14
Independent Banker - November 2023 - 15
Independent Banker - November 2023 - 16
Independent Banker - November 2023 - 17
Independent Banker - November 2023 - 18
Independent Banker - November 2023 - 19
Independent Banker - November 2023 - 20
Independent Banker - November 2023 - 21
Independent Banker - November 2023 - 22
Independent Banker - November 2023 - 23
Independent Banker - November 2023 - 24
Independent Banker - November 2023 - 25
Independent Banker - November 2023 - 26
Independent Banker - November 2023 - 27
Independent Banker - November 2023 - 28
Independent Banker - November 2023 - 29
Independent Banker - November 2023 - 30
Independent Banker - November 2023 - 31
Independent Banker - November 2023 - 32
Independent Banker - November 2023 - 33
Independent Banker - November 2023 - 34
Independent Banker - November 2023 - 35
Independent Banker - November 2023 - 36
Independent Banker - November 2023 - 37
Independent Banker - November 2023 - 38
Independent Banker - November 2023 - 39
Independent Banker - November 2023 - 40
Independent Banker - November 2023 - 41
Independent Banker - November 2023 - 42
Independent Banker - November 2023 - 43
Independent Banker - November 2023 - 44
Independent Banker - November 2023 - 45
Independent Banker - November 2023 - 46
Independent Banker - November 2023 - 47
Independent Banker - November 2023 - 48
Independent Banker - November 2023 - 49
Independent Banker - November 2023 - 50
Independent Banker - November 2023 - 51
Independent Banker - November 2023 - 52
Independent Banker - November 2023 - 53
Independent Banker - November 2023 - 54
Independent Banker - November 2023 - 55
Independent Banker - November 2023 - 56
Independent Banker - November 2023 - 57
Independent Banker - November 2023 - 58
Independent Banker - November 2023 - 59
Independent Banker - November 2023 - 60
Independent Banker - November 2023 - 61
Independent Banker - November 2023 - 62
Independent Banker - November 2023 - 63
Independent Banker - November 2023 - 64
Independent Banker - November 2023 - 65
Independent Banker - November 2023 - 66
Independent Banker - November 2023 - 67
Independent Banker - November 2023 - 68
Independent Banker - November 2023 - 69
Independent Banker - November 2023 - 70
Independent Banker - November 2023 - 71
Independent Banker - November 2023 - 72
Independent Banker - November 2023 - 73
Independent Banker - November 2023 - 74
Independent Banker - November 2023 - 75
Independent Banker - November 2023 - 76
Independent Banker - November 2023 - 77
Independent Banker - November 2023 - 78
Independent Banker - November 2023 - 79
Independent Banker - November 2023 - 80
Independent Banker - November 2023 - Cover3
Independent Banker - November 2023 - Cover4
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