CURRENCIES The Ledger Satisfied bank customers Leaving your customers feeling satisfied is no easy task. But banks are doing it. A national consumer index rates banks, especially community banks, as having more satisfied customers than credit unions and other financial organizations. Banks edge out credit unions with a higher customer satisfaction score 74 76 78 80 82 84 Where community banks stand out Helpfulness National 85 Banks Credit unions Financial advisors Super regional 86 Community and regional banks 89 Variety of services National 81 Super regional 81 Smaller and more local institutions stand out among banks 74 76 78 80 82 84 All banks Community and regional banks Super regional banks National banks Community and regional banks 85 Interest rate competitiveness National 71 Super regional 73 Community and regional banks 78 Call center satisfaction National 78 Super regional 79 Community and regional banks 84 12 Q ICBA Independent Banker Q September 2020 Score (out of a possible 100) Score (out of a possible 100) Source: American Customer Satisfaction Index Finance, Insurance, and Health Care Report 2018-2019