GOLF EQUIPMENT GOLF ROUNDS 74.6 % Golfers that played more than 25 rounds in the last 12 months 96.7 % Golfers that played more than 41 rounds in the last five years 73.7 % Golfers that played six-plus different courses in the last year 94.0 % Golfers that have been playing for more than 10 years HOW OFTEN DO YOU PURCHASE GOLF EQUIPMENT? EVERY 1-2 YEARS EVERY 3-5 YEARS EVERY 6-10 YEARS OVER 10 YEARS I DON'T BUY GOLF EQUIPMENT 37.4% 40.8% 17.5% 4.1% .2% % HOW MUCH HAVE YOU SPENT IN THE LAST 12 MONTHS ON GOLF EQUIPMENT AND APPAREL? IMPACT ON ACTIONS WHICH OF THE FOLLOWING ACTIONS HAVE YOU OR MEMBERS OF YOUR HOUSEHOLD TAKEN IN THE PAST 12 MONTHS AS A RESULT OF READING MINNESOTA GOLFER? TOPIC DISCUSSED AN ITEM WITH OTHERS PLAYED A COURSE MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE SAVED ENTIRE ISSUE PASSED AN ITEM ALONG/REFERRED INFORMATION TO OTHERS VISITED A RESORT MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE VISITED A PRODUCT/SERVICE COMPANY'S WEBSITE MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE SAVED ITEMS OF INTEREST VISITED A STORE MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE USED A PRODUCT MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE PURCHASED A PRODUCT/SERVICE MENTIONED OR ADVERTISED IN THE MAGAZINE PURCHASED A PRODUCT/SERVICE MENTIONED IN AN ARTICLE OR ADVERTISED IN THE MAGAZINE TOOK A TRIP BASED ON AN ARTICLE OR ADVERTISEMENT IN THE MAGAZINE CONTACTED A COMPANY % $ 59.5 59.5 30.3 27.3 23.9 23.0 22.6 22.2 21.7 18.3 17.5 11.9 4.2 44% % 79.8 4 OUT OF 4 ISSUES 11.1 6.0 2.2 0.8 3 OUT OF 4 ISSUES 2 OUT OF 4 ISSUES 1 OUT OF 4 ISSUES 0 OUT OF 4 ISSUES On average, out of four issues that are published, how many issues of Minnesota Golfer do you read? www.mngolf.org % 0.6 15.6 35.9 28.0 11.5 8.5 I DO NOT READ LESS THAN 15 MINUTES 16 TO 29 MINUTES 30 TO 44 MINUTES 45 TO 59 MINUTES 1 HOUR OR MORE How much time do you typically spend reading Minnesota Golfer? 47.18% 34.68% 1 13.12% 2 2.72% 0.64% 1.66% 3 4 5+ On average, how many people, other than yourself, read or look into your copy of Minnesota Golfer? Do you ever pass on your copy of Minnesota Golfer magazine for someone else to read? Summer 2017 MINNESOTAGOLFER 27 30% YES GOLFERS THAT HAVE TAKEN A GOLF VACATION INSIDE THE STATE OF MINNESOTA IN THE LAST 12 MONTHS 62% 64% Would participate if the MGA provided competitive golf events (net scores after handicap adjustments/with flighted divisions). Would participate if the MGA provided social golf events (you pick your playing partner). 70% NO 59% GOLFERS THAT HAVE TAKEN A GOLF VACATION OUTSIDE THE STATE OF MINNESOTA IN THE LAST 12 MONTHS $251-$ 31.3% 500 6.9% 2000+ $0 .6% 19.7% $1-$ 250 28.4% $ 501$ 13.1% $ $ 10012000 1000 EVERY YEAR EVERY 2-3 YEARS EVERY 4-5 YEARS EVERY 6-10 YEARS OVER 10 YEARS NEVER WHERE HAVE YOU PURCHASED GOLF EQUIPMENT OR APPAREL IN THE PAST 12 MONTHS? % 23.3 20.4 9.7 5.8 9.9 31.0 HOW OFTEN DO YOU OR SOMEONE IN YOUR HOUSEHOLD PURCHASE GOLF LESSONS OR TRAINING? GOLF-SPECIFIC RETAIL STORE PRO SHOP ONLINE SPORTING GOODS STORE USED GOLF EQUIPMENT STORE 31.2 29.3 17.6 12.1 9.8http://www.mngolf.org