November 2021 - 36

REVIEW
Shure MV7 USB
Podcast Microphone
A new Shure-thing for podcasting,
voiceovers, streaming, and content creation
REVIEW BY ALEX HAWLEY
T
he broadcast-focused Shure SM7B has been a dominating force in the
podcasting industry since its start. It seemed like only a matter of time
until something like the MV7 joined its ranks. It's not just podcasting,
though. With the exploding market of streamers, content creators, and
voiceover talent, the MV7 has mass appeal. It also comes with a few
modern touches, not possible with its entirely analog SM7B sibling. In
addition, it can also be purchased as part of the MV7 Podcast Kit which
includes a Manfrotto PIXI mini tripod for a complete out-of-the-box solution.
Best of both worlds
The first thing that struck me when unboxing
the MV7 is that it has both XLR
and USB connections on the bottom plate
(as well as the 1
/8
" headphone jack). This
gives the option to bypass its internal preamp
and converter in favor of your favorite
preamp and audio interface. For USB connections,
MV7 is plug-and-play right out
of the box. If you download the ShurePlus
MOTIV app, you'll be able to access additional
features such as auto-level, which
will automatically set a proper recording
level. Other ShurePlus MOTIV features include
monitor mix controls, four preset EQ
profiles, a limiter, a compressor, different
LED behaviors, and gain settings. Note,
there are also hardware gain controls on
the mic itself. ShurePlus MOTIV also has
a free mobile app version to turn your
phone into a portable 24-bit / 48 kHz recorder
(requires an optional micro Shure
USB-Lightning cable sold separately).
The MV7 features all-metal construction.
Touch-sensitive controls on the body
adjust mic gain, headphone volume,
and mute. Monitor mix controls can also
be accessed here with a long press of
the mic/headphones button.
Shure advertises " Voice Isolation Technology, "
which, as far as I can tell, translates
to a tight cardioid polar pattern; there's no
de-noising DSP (which is where my head
36 RECORDING November 2021
went at first). It has a frequency response
of 20 Hz to 20 kHz, a gain range of 0 to
+36dB, and a sensitivity rating of 1.78 mV
@ 1 kHz. The Shure SM7B is a famously
quiet microphone, and we've said it before,
it needs somewhere in the neighborhood
of 55 to 60dB of clean gain. So, how
can the MV7 get away with only having
36 dB of gain with its onboard electronics?
Well, compare its sensitivity rating of 1.78
mV with 1.1 mV for the SM7B. The MV7 is
much more sensitive, minimizing the need
for ultra-clean high-gain preamps.
In use
I first tested the MV7 via USB to hear
its onboard electronics in action. It sounds
pretty familiar, as you might expect. It has
a very pronounced proximity effect, giving
plenty of bottom end with ideal mic placement.
With spoken word I needed to dime
the preamp (like the SM7B). The midrange
is pronounced and clear, and the top end
provides clarity while maintaining that famous
Shure broadcast character. I think
what stood out most to me was the midrange.
I've always found the SM7B to have
slightly pulled back mids, and by comparison,
the MV7 is more mid-forward.
I was impressed with its onboard electronics.
Noise level is often a concern for
USB mics. While it's not as quiet as a professional
interface, it is far from being a
problem for spoken word or voiceover (unless
you need to record very quiet sources).
Side-by-side
The next step was to try the MV7 and its
onboard electronics side-by-side with an
SM7B through a Universal Audio Apollo
interface. Side-by-side, the midrange
again presented the most significant difference
to me. The SM7B sounds richer and
fuller, but only in a nuanced comparison;
the MV7 very much holds its own with a
present, clean and clear tonality.
My last test was using the MV7 XLR
output. Only needing a fraction of the
gain as its sibling, professional-grade
preamps and converters elevated the
MV7 sound considerably. It brought back
some of that richness I was wanting, and
the noise floor was lowered. Incorporating
both USB and XLR outputs was
a smart and awesome move by Shure.
It provides the ability to have the MV7
grow with you, should you choose to upgrade
to a dedicated interface down the
road. Overall, a very impressive showing
from the Shure MV7!
Price: $249 MV7; $269 MV7
Podcast Kit
More from: shure.com
http://www.shure.com

November 2021

Table of Contents for the Digital Edition of November 2021

Fade In
Fast Forward
Studio Upgrade Roundup
Inside the Studio with Mark Hornsby: A Crash Course in Atmos
Plugin Outlet: Slate Digital MetaTune
KRK Systems: KNS 8402
Southern Avenue and the Modern Memphis Sound
Plugin Outlet: Raising Jake SideMinder ME2
Shure MV7 USB Podcast Microphone
RECORDING Show and Tell: Studio Upgrades (2021 Edition)
Plugin Outlet: bx_console Focusrite SC
Novation Circuit Rhythm
Session Log: The AngelHeaded Hipster, Part 11: Home Mixing in Home Studios
Mackie: Onyx16
Alclair: Electro 6 Driver
Plugin Outlet: Arturia FX Collection 2
Inside the Box with Joe Albano: workflow-focused programs and plugins
RME Fireface UCX II 40-channel USB Interface
Readers' Tracks
Fade Out: Studio Feng Shui
November 2021 - Intro
November 2021 - Cover1
November 2021 - Cover2
November 2021 - 1
November 2021 - 2
November 2021 - 3
November 2021 - Fade In
November 2021 - 5
November 2021 - 6
November 2021 - 7
November 2021 - Fast Forward
November 2021 - 9
November 2021 - Studio Upgrade Roundup
November 2021 - 11
November 2021 - 12
November 2021 - 13
November 2021 - 14
November 2021 - 15
November 2021 - 16
November 2021 - 17
November 2021 - 18
November 2021 - 19
November 2021 - Inside the Studio with Mark Hornsby: A Crash Course in Atmos
November 2021 - 21
November 2021 - 22
November 2021 - 23
November 2021 - Plugin Outlet: Slate Digital MetaTune
November 2021 - 25
November 2021 - KRK Systems: KNS 8402
November 2021 - 27
November 2021 - Southern Avenue and the Modern Memphis Sound
November 2021 - 29
November 2021 - 30
November 2021 - 31
November 2021 - 32
November 2021 - 33
November 2021 - Plugin Outlet: Raising Jake SideMinder ME2
November 2021 - 35
November 2021 - Shure MV7 USB Podcast Microphone
November 2021 - 37
November 2021 - RECORDING Show and Tell: Studio Upgrades (2021 Edition)
November 2021 - 39
November 2021 - 40
November 2021 - 41
November 2021 - Plugin Outlet: bx_console Focusrite SC
November 2021 - 43
November 2021 - Novation Circuit Rhythm
November 2021 - 45
November 2021 - Session Log: The AngelHeaded Hipster, Part 11: Home Mixing in Home Studios
November 2021 - 47
November 2021 - 48
November 2021 - 49
November 2021 - Mackie: Onyx16
November 2021 - 51
November 2021 - Alclair: Electro 6 Driver
November 2021 - 53
November 2021 - Plugin Outlet: Arturia FX Collection 2
November 2021 - 55
November 2021 - 56
November 2021 - 57
November 2021 - Inside the Box with Joe Albano: workflow-focused programs and plugins
November 2021 - 59
November 2021 - 60
November 2021 - 61
November 2021 - RME Fireface UCX II 40-channel USB Interface
November 2021 - 63
November 2021 - Readers' Tracks
November 2021 - 65
November 2021 - 66
November 2021 - 67
November 2021 - 68
November 2021 - 69
November 2021 - 70
November 2021 - 71
November 2021 - Fade Out: Studio Feng Shui
November 2021 - Cover3
November 2021 - Cover4
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