Today's Hotelier - February 2018 - 10

LETTER FROM THE PRESIDENT & CEO

Lending a voice on the
U.S. Travel Association's
Board of Directors
CHIP ROGERS
AAHOA President & CEO

AAHOA is well-positioned to help shape the priorities and perspectives of the travel industry.

T

RAVEL IS AN INTEGRAL
part of the American experience, and our industry
thrives on it. From colonial
innkeepers, to the hoteliers
who saw opportunity along
Route 66, to AAHOA's nearly 18,000 members, all can attest that providing a home
away from home can be a successful business - provided that people have the means
and incentive to venture beyond their front
door, their neighborhoods or their comfort
zones. That is why I am pleased to represent
AAHOA as a member on the U.S. Travel
Association Board of Directors.
U.S. Travel gives our industry an even
greater platform to voice our interests on
many high-impact issue areas, and they
share our pro-growth, pro-competition
and pro-traveler philosophies. As AAHOA's
voice on the board, I will be representing
our perspective on multiple issues such
as infrastructure redevelopment, trusted
traveler and visa waiver programs, and
travel and trade promotion to raise the profile and appeal of American destinations
even higher.
Traffic and air travel seem to be getting
worse just about everywhere. Our roads
and infrastructure just haven't kept up
with American's demand for the freedom
afforded by a set of wheels, and the U.S.
aviation system now ranks ninth worldwide. Ask anyone about their most recent
road trip on Labor Day weekend or flight
home for Thanksgiving, and a thousandyard stare is bound to fall across their face.
If travelers skip out on just one road trip
per year, our economy would lose about
$23 billion in spending. That number jumps
if one factors in flights not taken, and all
that spending directly supports 208,000
American jobs, many in the hotel industry. I'll work with our industry partners

to advocate for greater investments in
highways, transit infrastructure, airport
modernization, and expanded air service
so that travelers won't even think twice
about heading out on their next journey.
America has many great destinations for
citizens and foreign visitors alike. And more
travelers mean more guests for hoteliers -
it's that simple. With a seat on the board,
AAHOA will continue to lend its voice to
the call to make travel easier, whether it's
reforming the customs and entry process,
reducing wait times for visas, or protecting J-1 cultural and work exchange visa
programs to allow for more consistent
access to staffing resources. 2016 saw over
37.6 million overseas visitors to the U.S., and
74 percent of them left with a more favorable view of our nation. We are a nation
of great destinations, cultures, people and
cities, and it only makes sense to make it
easier to showcase them to the world.
We'll continue to fight to protect the
Brand USA initiative, because, for every
$1 invested, our economy gets $27 returned.
Visitors spend a good amount on hotels and
lodging, and this public-private partnership
that promotes travel to America throughout
the world helps bring in billions to small
businesses across the nation. In fact, the
average overseas traveler spends $4,400
while visiting the United States.
I'm excited by this opportunity to bring
AAHOA's unique perspective to the U.S.
Travel Association's Board of Directors.
With a membership that owns nearly one
in two hotels across the country, we will
be well-positioned to help shape the priorities and perspectives of the broader
travel industry.

10  | FEBRUARY 2018 | TODAYSHOTELIER.COM

1
AAHOA's regional meeting
season kicks off this month.
The Southwest Regional
Meeting - Phoenix takes place
February 21 in Phoenix, Ariz.

2
West Virginia State Capitol
Lobby Day is February 12.

3
AAHOA President & CEO
Chip Rogers is speaking at the
Hotel Brokers International
annual meeting, the industry's
oldest hotel broker network.

4
On Valentine's Day, make a date
to view two AAHOA webinars
offered February 14: Beyond
the Numbers: Visualize your
Property Performance, and
FLSA Common Issues to Avoid
(sign up online at aahoa.com/
events/aahoawebinars).

5
We're gearing up for
#AAHOACON18 next month -
hope to see you at the
world's largest hospitality
convention and trade show,
being held March 27-30 at
the Gaylord National Resort
& Convention Center just
minutes from Washington,
D.C., on the waterfront.


http://www.aahoa.com/ http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - February 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs
CEO View
The Great Extended-Stay Boom
12 Easy Pieces for a Hotel Renovation
Key Money Incentives: To Take or Pass?
How ADA Compliance Laws Affect Your Hotel Website
When Small Businesses Prosper, America Prospers
Hotel Financing Q&A
AAHOA @ Industry Events
Aahoa Founding Members
Aahoa Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - February 2018 - Intro
Today's Hotelier - February 2018 - cover1
Today's Hotelier - February 2018 - cover2
Today's Hotelier - February 2018 - 3
Today's Hotelier - February 2018 - 4
Today's Hotelier - February 2018 - 5
Today's Hotelier - February 2018 - 6
Today's Hotelier - February 2018 - 7
Today's Hotelier - February 2018 - Letter From the Chairman
Today's Hotelier - February 2018 - 9
Today's Hotelier - February 2018 - Letter From the President & CEO
Today's Hotelier - February 2018 - 11
Today's Hotelier - February 2018 - Government Affairs
Today's Hotelier - February 2018 - CEO View
Today's Hotelier - February 2018 - The Great Extended-Stay Boom
Today's Hotelier - February 2018 - 15
Today's Hotelier - February 2018 - 16
Today's Hotelier - February 2018 - 17
Today's Hotelier - February 2018 - 12 Easy Pieces for a Hotel Renovation
Today's Hotelier - February 2018 - 19
Today's Hotelier - February 2018 - 20
Today's Hotelier - February 2018 - 21
Today's Hotelier - February 2018 - Key Money Incentives: To Take or Pass?
Today's Hotelier - February 2018 - 23
Today's Hotelier - February 2018 - How ADA Compliance Laws Affect Your Hotel Website
Today's Hotelier - February 2018 - 25
Today's Hotelier - February 2018 - When Small Businesses Prosper, America Prospers
Today's Hotelier - February 2018 - Hotel Financing Q&A
Today's Hotelier - February 2018 - AAHOA @ Industry Events
Today's Hotelier - February 2018 - 29
Today's Hotelier - February 2018 - Aahoa Founding Members
Today's Hotelier - February 2018 - 31
Today's Hotelier - February 2018 - Aahoa Vendor Partners
Today's Hotelier - February 2018 - 33
Today's Hotelier - February 2018 - 34
Today's Hotelier - February 2018 - 35
Today's Hotelier - February 2018 - 36
Today's Hotelier - February 2018 - 37
Today's Hotelier - February 2018 - 38
Today's Hotelier - February 2018 - 39
Today's Hotelier - February 2018 - Classifieds
Today's Hotelier - February 2018 - 41
Today's Hotelier - February 2018 - 42
Today's Hotelier - February 2018 - 43
Today's Hotelier - February 2018 - 44
Today's Hotelier - February 2018 - 45
Today's Hotelier - February 2018 - Advertiser Index
Today's Hotelier - February 2018 - cover3
Today's Hotelier - February 2018 - cover4
https://www.nxtbook.com/naylor/AAHOM/AAHOM0518
https://www.nxtbook.com/naylor/AAHOM/AAHOM0418
https://www.nxtbook.com/naylor/AAHOM/AAHOM0318
https://www.nxtbook.com/naylor/AAHOM/AAHOM0218
https://www.nxtbook.com/naylor/AAHOM/AAHOM0118
https://www.nxtbook.com/naylor/AAHOM/AAHOM1217
https://www.nxtbook.com/naylor/AAHOM/AAHOM1117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1017
https://www.nxtbook.com/naylor/AAHOM/AAHOM0917
https://www.nxtbook.com/naylor/AAHOM/AAHOM0817
https://www.nxtbook.com/naylor/AAHOM/AAHOM0717
https://www.nxtbook.com/naylor/AAHOM/AAHOM0617
https://www.nxtbook.com/naylor/AAHOM/AAHOM0517
https://www.nxtbook.com/naylor/AAHOM/AAHOM0417
https://www.nxtbook.com/naylor/AAHOM/AAHOM0317
https://www.nxtbook.com/naylor/AAHOM/AAHOM0217
https://www.nxtbook.com/naylor/AAHOM/AAHOM0117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1216
https://www.nxtbook.com/naylor/AAHOM/AAHOM1116
https://www.nxtbook.com/naylor/AAHOM/AAHOM1016
https://www.nxtbook.com/naylor/AAHOM/AAHOM0916
https://www.nxtbook.com/naylor/AAHOM/AAHOM0816
https://www.nxtbook.com/naylor/AAHOM/AAHOM0716
https://www.nxtbook.com/naylor/AAHOM/AAHOM0616
https://www.nxtbook.com/naylor/AAHOM/AAHOM0516
https://www.nxtbook.com/naylor/AAHOM/AAHOM0416
https://www.nxtbookmedia.com