Today's Hotelier - February 2018 - 13

CEO VIEW

 2.5-MINUTE READING TIME

ACTIONS
SPEAK
louder than words, and every
one of our voices matters

S ONE OF THE MOST VISIBLE
industries in the nation,
we are constantly being
held accountable for our
actions. Every day we
proudly embody the
spirit of hospitality by welcoming guests
to our properties and destinations. For
our communities, we create jobs and
launch careers, generating much needed
tax revenues to support services locally
and on a statewide basis. And we do this
well, abiding by a host of regulatory and
legislative requirements that are largely
unseen by our guests, our employees and
our community.
Thus, it's important that - at all times -
we represent the best interests of our
industry. There are many voices seeking changes in legislation and regulations for issues that can and will greatly
impact our businesses, employees and
communities, such as short-term rentals, human trafficking, workplace safety
and sexual harassment. These changes
are requested constantly and, in some
cases, demanded.
This is when our voices matter. Every
voice has impact, especially when the
discussion aligns with our actions.
When that single voice becomes the
entire industry's voice, it carries influence and is magnified to enhance the
reputation of all of us - one hotel at a

time, one brand at a time, one employee
at a time.
Combining our actions and our voices
is the focus of the California Hotel &
Lodging Association. It's what we do. It's
how we protect your rights and interests.
Our goal is to educate and communicate
with the industry and make your voices
heard through the strongest possible
advocacy at all levels of government.
There, perhaps, is no clearer illustration of this alignment than our work
protecting our industry as it competes
with the largely unregulated short-term
rental industry. As municipalities struggle to regulate, tax and ensure the safety
of these alternative accommodations,
hotel community voices are being heard
from San Diego to Los Angeles to San
Francisco, as well as nationwide. Owners
and managers of all sizes and types of
properties, along with our broader membership, have enjoined residential neighbors, organized labor, educators, elected
leaders and environmentalists as coalitions demanding level playing fields to
protect our destinations, our employees,
our businesses and our neighborhoods.
Another example is focusing on our
employees, the lifeblood of our businesses. From our inception, CH&LA and
its hotel members have been strong advocates for employee safety through education, training and communications.

Protecting workers also protects our
guests and provides a safe environment, which is paramount in today's
world. A very important place where the
industry can make a difference is in the
identification and reporting of human
trafficking, no matter where it may exist.
Through the voices of individual members and individual hotel employees,
we've acted for years to ensure this heinous activity is rooted out of our hotels
through dedicated training programs
and strong legislative advocacy.
These efforts represent your interests and, importantly, they connect us
to other voices in our communities so
we can work together to reach equitable
solutions - for everyone.
The DNA of our industry is based on
providing individual hospitality - that
experience that separates us from so
many other industries. We know the
value each engagement has for our
employees, our guests and our communities. Every day, one voice matters.
And, every day, one action speaks louder
than a word.
■
Lynn Mohrfeld is president
and chief executive officer
of the California Hotel &
Lodging Association.

TODAYSHOTELIER.COM | FEBRUARY 2018 | 13

CMGIRL/SHUTTERSTOCK.COM

by LYNN S. MOHRFELD, CAE


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - February 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs
CEO View
The Great Extended-Stay Boom
12 Easy Pieces for a Hotel Renovation
Key Money Incentives: To Take or Pass?
How ADA Compliance Laws Affect Your Hotel Website
When Small Businesses Prosper, America Prospers
Hotel Financing Q&A
AAHOA @ Industry Events
Aahoa Founding Members
Aahoa Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - February 2018 - Intro
Today's Hotelier - February 2018 - cover1
Today's Hotelier - February 2018 - cover2
Today's Hotelier - February 2018 - 3
Today's Hotelier - February 2018 - 4
Today's Hotelier - February 2018 - 5
Today's Hotelier - February 2018 - 6
Today's Hotelier - February 2018 - 7
Today's Hotelier - February 2018 - Letter From the Chairman
Today's Hotelier - February 2018 - 9
Today's Hotelier - February 2018 - Letter From the President & CEO
Today's Hotelier - February 2018 - 11
Today's Hotelier - February 2018 - Government Affairs
Today's Hotelier - February 2018 - CEO View
Today's Hotelier - February 2018 - The Great Extended-Stay Boom
Today's Hotelier - February 2018 - 15
Today's Hotelier - February 2018 - 16
Today's Hotelier - February 2018 - 17
Today's Hotelier - February 2018 - 12 Easy Pieces for a Hotel Renovation
Today's Hotelier - February 2018 - 19
Today's Hotelier - February 2018 - 20
Today's Hotelier - February 2018 - 21
Today's Hotelier - February 2018 - Key Money Incentives: To Take or Pass?
Today's Hotelier - February 2018 - 23
Today's Hotelier - February 2018 - How ADA Compliance Laws Affect Your Hotel Website
Today's Hotelier - February 2018 - 25
Today's Hotelier - February 2018 - When Small Businesses Prosper, America Prospers
Today's Hotelier - February 2018 - Hotel Financing Q&A
Today's Hotelier - February 2018 - AAHOA @ Industry Events
Today's Hotelier - February 2018 - 29
Today's Hotelier - February 2018 - Aahoa Founding Members
Today's Hotelier - February 2018 - 31
Today's Hotelier - February 2018 - Aahoa Vendor Partners
Today's Hotelier - February 2018 - 33
Today's Hotelier - February 2018 - 34
Today's Hotelier - February 2018 - 35
Today's Hotelier - February 2018 - 36
Today's Hotelier - February 2018 - 37
Today's Hotelier - February 2018 - 38
Today's Hotelier - February 2018 - 39
Today's Hotelier - February 2018 - Classifieds
Today's Hotelier - February 2018 - 41
Today's Hotelier - February 2018 - 42
Today's Hotelier - February 2018 - 43
Today's Hotelier - February 2018 - 44
Today's Hotelier - February 2018 - 45
Today's Hotelier - February 2018 - Advertiser Index
Today's Hotelier - February 2018 - cover3
Today's Hotelier - February 2018 - cover4
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