Today's Hotelier - February 2018 - 25

 4-MINUTE READING TIME

practices and procedures to allow the
use of a service animal by individuals
with disabilities. Even if your property
is not pet friendly, you should clearly
explain that your guest rooms allow
service animals.

ADA TITLE III
COMPLIANCE - FIVE POINTS
You cannot discriminate against anyone
in their ability to search for and book a
room type with accessibility features
online. Third-party reservations services
including your website provider and digital marketing agent are not liable for
non-compliance with these rules. As the
owner and operator of a place of lodging,
you are responsible for ensuring that
reservations made through third-party
services and OTAs comply.
Requirements under 2010 ADA Title III entail
these five points:
(i) Modify policies, practices or procedures to ensure that individuals with
disabilities can make reservations
for accessible guest rooms during
the same hours and in the same
manner as people who do not need
accessible rooms;
(ii) Identify and describe accessible
features and guest rooms offered
through your reservations system
in enough detail to reasonably permit individuals with disabilities to
assess independently whether a
given place of lodging or guest room
meets his/her accessibility needs;
(iii) Ensure that accessible guest rooms
are held for use by individuals with
disabilities until all other guest
rooms of that type have been rented
and the accessible room requested
is the only remaining room of that
type;
(iv) Reserve, upon request, accessible
guest rooms or specific types of
guest rooms and ensure that the
requested guest rooms are blocked
and removed from all reservations
systems;

(v) Guarantee that the specific accessible guest room reserved through
your reservations system is held for
the reserving guest, regardless of
whether a specific room is held in
response to reservations made by
others.

WEBSITE ACCESSIBILITY
Website Content Accessibility Guidelines
(WCAG) 2.O refer to your website design
and content. Your hotel website should:
Provide text alternatives for any nontext content
Provide alternatives for time-based
media
Include content that can be presented
in different ways without losing
information or structure
Be easy to see and hear, including separating foreground from background
Permit all functionality from a
keyboard if needed (as opposed to
a cursor)
Permit sufficient time to read and use
content
Not be designed in a way that is
known to cause seizures
Include ways to help users navigate,
find content and determine where
they are
Include text content that is readable
and understandable
Operate and appear in predictable
ways
Help users avoid and correct mistakes

Be compatible with current and
future user agents, including assistive web technologies

THINGS YOU CAN DO NOW TO
PROTECT YOURSELF
1. Retain an attorney who is experienced
in ADA compliance and defense if you
ever face a claim for non-compliance.
2. Contact a reputable company to review
your website's ADA Title III and web
accessibility compliance. One such company, INNsight, has developed tools to
display the ADA features and services
offered on your hotel website and reflect
any future changes in regulations.
3. Ensure your staff is properly trained
to answer ADA questions, and handle
any situation with facts, tact and compassion. Have an onsite ADA compliance review, discuss a Certified Access
Specialist Program (CASp).
4. Become a member of AAHOA and
your local state lodging association.
Lodging associations are a fantastic
resource and protect the interests and
rights of hoteliers. They offer members affordable programs, access to
vendors, legal counsel and more. ■
Raj Patel is the founder
and CEO of INNsight.com,
a San Francisco-based
hotel internet marketing
and technology company,
www.INNsight.com/ADA.

TODAYSHOTELIER.COM | FEBRUARY 2018 | 25


http://www.INNsight.com http://www.INNsight.com/ADA http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - February 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs
CEO View
The Great Extended-Stay Boom
12 Easy Pieces for a Hotel Renovation
Key Money Incentives: To Take or Pass?
How ADA Compliance Laws Affect Your Hotel Website
When Small Businesses Prosper, America Prospers
Hotel Financing Q&A
AAHOA @ Industry Events
Aahoa Founding Members
Aahoa Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - February 2018 - Intro
Today's Hotelier - February 2018 - cover1
Today's Hotelier - February 2018 - cover2
Today's Hotelier - February 2018 - 3
Today's Hotelier - February 2018 - 4
Today's Hotelier - February 2018 - 5
Today's Hotelier - February 2018 - 6
Today's Hotelier - February 2018 - 7
Today's Hotelier - February 2018 - Letter From the Chairman
Today's Hotelier - February 2018 - 9
Today's Hotelier - February 2018 - Letter From the President & CEO
Today's Hotelier - February 2018 - 11
Today's Hotelier - February 2018 - Government Affairs
Today's Hotelier - February 2018 - CEO View
Today's Hotelier - February 2018 - The Great Extended-Stay Boom
Today's Hotelier - February 2018 - 15
Today's Hotelier - February 2018 - 16
Today's Hotelier - February 2018 - 17
Today's Hotelier - February 2018 - 12 Easy Pieces for a Hotel Renovation
Today's Hotelier - February 2018 - 19
Today's Hotelier - February 2018 - 20
Today's Hotelier - February 2018 - 21
Today's Hotelier - February 2018 - Key Money Incentives: To Take or Pass?
Today's Hotelier - February 2018 - 23
Today's Hotelier - February 2018 - How ADA Compliance Laws Affect Your Hotel Website
Today's Hotelier - February 2018 - 25
Today's Hotelier - February 2018 - When Small Businesses Prosper, America Prospers
Today's Hotelier - February 2018 - Hotel Financing Q&A
Today's Hotelier - February 2018 - AAHOA @ Industry Events
Today's Hotelier - February 2018 - 29
Today's Hotelier - February 2018 - Aahoa Founding Members
Today's Hotelier - February 2018 - 31
Today's Hotelier - February 2018 - Aahoa Vendor Partners
Today's Hotelier - February 2018 - 33
Today's Hotelier - February 2018 - 34
Today's Hotelier - February 2018 - 35
Today's Hotelier - February 2018 - 36
Today's Hotelier - February 2018 - 37
Today's Hotelier - February 2018 - 38
Today's Hotelier - February 2018 - 39
Today's Hotelier - February 2018 - Classifieds
Today's Hotelier - February 2018 - 41
Today's Hotelier - February 2018 - 42
Today's Hotelier - February 2018 - 43
Today's Hotelier - February 2018 - 44
Today's Hotelier - February 2018 - 45
Today's Hotelier - February 2018 - Advertiser Index
Today's Hotelier - February 2018 - cover3
Today's Hotelier - February 2018 - cover4
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