Today's Hotelier - February 2018 - 7

February 2018 | todayshotelier.com

Today's Hotelier
is the official monthly
publication of AAHOA
1100 Abernathy Road,
Suite 725, Atlanta, GA 30328
P: (404) 816‑5759
info@aahoa.com
www.aahoa.com
AAHOA STAFF CONTRIBUTORS
Erika Boyce
Communications Manager

Contents

Rachel Humphrey
COO and Vice President for
Franchise Relations

DEPARTMENTS

Chip Rogers
President & CEO

8

Kathryn Stone
Chief of Staff

LETTER FROM
THE CHAIRMAN

Kati Siconolfi
Director, State and Local
Government Affairs
Peter Clerkin
Director of Government Affairs
Communications
Today's Hotelier
is published by
5950 NW First Place
Gainesville, FL 32607
P: (800) 369‑6220
www.naylor.com
todayshotelier@naylor.com
NAYLOR STAFF CONTRIBUTORS
Sheneka Anthony
Media Coordinator
Kristine Buchanan
Managing Editor

10

14

CEO VIEW

by ALICIA HOISINGTON

AAHOA FOUNDING
MEMBERS

18
12 easy pieces for a
hotel renovation

Keep pace with changing industry
trends and keep your sanity.

John O'Neil
Advertising Director

by LARRY MOGELONSKY, MBA, P.ENG.

Nancy Taylor
Senior Marketing Specialist

COLUMNS
22 PERSPECTIVES

Key money incentives:
to take or pass?
As developers contend for the
most desirable urban real estate
for their new brands, should they
consider this tool?
by RAHUL PATEL

24 COMPLIANCE & LEGAL
How ADA compliance laws affect
your hotel website
Is your website ADA compliant and
up to the latest standards? Here's
what you need to know to be
shielded from liability.
by RAJ PATEL

AAHOA @
INDUSTRY EVENTS

30
32

AAHOA VENDOR
PARTNERS

40

CLASSIFIEDS

46

ADVERTISER INDEX

CONNECT
26 SMALL BUSINESS

When small businesses prosper,
America prospers
Why America's prosperity relies on
small businesses prospering too.
by ALFREDO ORTIZ

27 FINANCE

Hotel financing Q&A
Answering frequently asked
questions about large loan
amounts.
by RUSHI SHAH

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EMAIL

todayshotelier@naylor.com

FACEBOOK

facebook.com/AAHOAofficial

TWITTER

@TodaysHotelier

YOUTUBE

youtube.com/AAHOA
today's

❱

February 2018 | todayshotelier.com

How ADA
compliance
laws affect
your hotel
website

LYNN MOHRFELD

President & CEO of the California
Hotel & Lodging Association

your sanity.

AAHOA'S OFFICIAL PUBLICATION

PUBLISHED JANUARY 2018/
AAHOM0218/4089.

13

28

Kira Krewson
Sales Manager

©2018 AAHOA, all
rights reserved. The
contents of this publication may not
be reproduced in whole or in part
without the prior written consent
of the publisher. Today's Hotelier
(ISSN 24174062), volume 18,
issue 2, is published monthly by
Naylor Association Solutions, for
AAHOA, 1100 Abernathy Road,
Suite 725, Atlanta, GA 30328.
Periodicals postage paid at Gainesville,
Florida, and at additional mailing
offices. Postmaster: Send address
changes to Today's Hotelier, 5950 NW
1st Place, Gainesville, FL 32607.

GOVERNMENT
AFFAIRS

The extended-stay segment has been on a
development tear, with record supply, demand
and performance. Here's why - and what the
segment offers owners.

Sunny Goel
Design/Layout

Opinions expressed are those
of the contributors and do not
necessarily reflect the policy
of AAHOA or Today's Hotelier
magazine. Publication of
an article of advertisement
does not imply approval or
endorsement by AAHOA.

12

The great extended-stay boom

Dave Evans
Publisher

Ketan Solanki, Chris Zabel
Advertising Associates

LETTER FROM THE
PRESIDENT & CEO

KEY MONEY
INCENTIVES:

to take or pass?

Editorial inquiries: todayshotelier@naylor.com
Advertising inquiries: John O'Neil, joneil@naylor.com
TODAYSHOTELIER.COM | FEBRUARY 2018 | 7


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Table of Contents for the Digital Edition of Today's Hotelier - February 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs
CEO View
The Great Extended-Stay Boom
12 Easy Pieces for a Hotel Renovation
Key Money Incentives: To Take or Pass?
How ADA Compliance Laws Affect Your Hotel Website
When Small Businesses Prosper, America Prospers
Hotel Financing Q&A
AAHOA @ Industry Events
Aahoa Founding Members
Aahoa Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - February 2018 - Intro
Today's Hotelier - February 2018 - cover1
Today's Hotelier - February 2018 - cover2
Today's Hotelier - February 2018 - 3
Today's Hotelier - February 2018 - 4
Today's Hotelier - February 2018 - 5
Today's Hotelier - February 2018 - 6
Today's Hotelier - February 2018 - 7
Today's Hotelier - February 2018 - Letter From the Chairman
Today's Hotelier - February 2018 - 9
Today's Hotelier - February 2018 - Letter From the President & CEO
Today's Hotelier - February 2018 - 11
Today's Hotelier - February 2018 - Government Affairs
Today's Hotelier - February 2018 - CEO View
Today's Hotelier - February 2018 - The Great Extended-Stay Boom
Today's Hotelier - February 2018 - 15
Today's Hotelier - February 2018 - 16
Today's Hotelier - February 2018 - 17
Today's Hotelier - February 2018 - 12 Easy Pieces for a Hotel Renovation
Today's Hotelier - February 2018 - 19
Today's Hotelier - February 2018 - 20
Today's Hotelier - February 2018 - 21
Today's Hotelier - February 2018 - Key Money Incentives: To Take or Pass?
Today's Hotelier - February 2018 - 23
Today's Hotelier - February 2018 - How ADA Compliance Laws Affect Your Hotel Website
Today's Hotelier - February 2018 - 25
Today's Hotelier - February 2018 - When Small Businesses Prosper, America Prospers
Today's Hotelier - February 2018 - Hotel Financing Q&A
Today's Hotelier - February 2018 - AAHOA @ Industry Events
Today's Hotelier - February 2018 - 29
Today's Hotelier - February 2018 - Aahoa Founding Members
Today's Hotelier - February 2018 - 31
Today's Hotelier - February 2018 - Aahoa Vendor Partners
Today's Hotelier - February 2018 - 33
Today's Hotelier - February 2018 - 34
Today's Hotelier - February 2018 - 35
Today's Hotelier - February 2018 - 36
Today's Hotelier - February 2018 - 37
Today's Hotelier - February 2018 - 38
Today's Hotelier - February 2018 - 39
Today's Hotelier - February 2018 - Classifieds
Today's Hotelier - February 2018 - 41
Today's Hotelier - February 2018 - 42
Today's Hotelier - February 2018 - 43
Today's Hotelier - February 2018 - 44
Today's Hotelier - February 2018 - 45
Today's Hotelier - February 2018 - Advertiser Index
Today's Hotelier - February 2018 - cover3
Today's Hotelier - February 2018 - cover4
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