Today's Hotelier - February 2018 - 8

LETTER FROM THE CHAIRMAN

Small business owners
can make a difference
BHAVESH PATEL
AAHOA Chairman (2017‑2018)

The reversal of the NLRB decision is good for hoteliers - now it's
up to small businesses to keep that positive momentum going.

T

HE HOTEL INDUSTRY IS A
vital part of the nation's
economic stability. The
wages and salaries produced by hotel employment suppor t local
communities in immeasurable ways. In
fact, labor department statistics show that
the industry supports more than $350 billion in U.S. labor income.
It should come as no surprise that this is
largely thanks to the vast number of enterprising small business owners who build
and operate hotels across the country, and
the proven hotel franchise business model
they use to do so.
In 2015, the National Labor Relations
Board (NLRB) substantially broadened
the definition of the joint-employer standard, which threatened the stability of
the franchise business model by drastically changing the labor-related responsibilities formally held by franchisees and
franchisors.
Joint liability reduced the incentive for
franchisors to continue investing in the
traditional franchise business model,
so much so that the growth in employment that had been rising annually began
to stagnate.
Last December, however, the NLRB
reversed its decision to expand the definition of the joint-employer standard - a
move that AAHOA had been fighting for on
behalf of hoteliers nationwide.
The NLRB decision to go back to the
previous standard protects the franchise
business model, and promotes the local
economic stability and growth small businesses provide. It's a significant accomplishment for the industry.

8  | FEBRUARY 2018 | TODAYSHOTELIER.COM

Franchise hotel owners create jobs for
local residents, pay taxes that go directly
into township and city coffers, and provide a recreational outlet for residents and
tourists. But more than that, franchisees
are not just business owners. They have
the ability to reach out and build a community within a community. For example, dozens of AAHOA members stepped
up to help those in need last fall when
two of the most devastating hurricanes
we've seen in a few years hit the southern
United States.
Small business owners make a difference in so many ways. As 2018 takes off,
there are myriad ways to bring the community in and stand out. To name a few:
Be inviting. Make the hotel the center
of social and cultural functions in the
community.
Use social media to generate discussions
and conversations about events and happenings in the area that will appeal to
residents and tourists alike.
Participate in local community events
(e.g., rent a booth space and hand out
branded freebies like pens or hand
sanitizer).
Contact the local news media whenever
the hotel does something newsworthy
in the community (i.e., support a charity
event, etc.).
The reversal of the NLRB decision brings
added clarity to business owners and hoteliers; it is now up to us to make the best
of that stability.

2017-2018 AAHOA
BOARD OF DIRECTORS
AAHOA OFFICERS
Bhavesh B. Patel, CHO
Chairman
Hitesh (HP) Patel, CHA, CHO
Vice Chairman
Jagruti Panwala, CHO
Treasurer
Biran Patel, CHO
Secretary
Chip Rogers
President & CEO
Bharat (Bruce) Patel,
MBA, CHO
Immediate Past Chairman
REGIONAL DIRECTORS
Nitin (Nick) Patel
Alabama Panhandle
Regional Director
Priyesh P. Patel
Central Midwest Regional Director
Bharat Patel
Florida Regional Director
Kapil Patel
Georgia Regional Director
Girish (Gary) Patel
Gulf Regional Director
Sanjay (Sam) Patel, CHO
Mid Atlantic Regional Director
Heetesh Patel, CHO
Mid South Regional Director
Rashmikant (Haji) Patel
North Carolina Regional Director
Naresh (Nick) Patel
North Central Regional Director
Suresh (SP) Patel
North Pacific Regional Director
Mayur (Mike) Patel
North Texas Regional Director
Sunil (Sunny) Patel, CHO
Northeast Regional Director
Komal (Tina) Patel, CHO
Northwest Regional Director
Mahesh (Mike) Patel
South Carolina Regional Director
Girish (Gary) Patel, CHO
South Central Texas
Regional Director
Timesh Patel, CHO
South Pacific Regional Director
Vikas M. Desai
Southeast Texas Regional Director
Imesh Vaidya, CHO
Southwest Regional Director
Kalpesh M. Joshi, CHO
Upper Midwest Regional Director
Vinaykumar (Vinay) Patel
Washington D.C. Area
Regional Director
DIRECTORS AT LARGE
Vipul Dayal
Director at Large
Jayesh (Jay) Lallu, CHO
Director at Large
Faheem Khan, CHO
Allied Director
Navnit (Nick) Patel
Director at Large
Piyush Patel
Director at Large
Lina Patel, CHO
Female Director Eastern Division
Dina Patel, CHO
Female Director Western Division
Purvi Panwala
Young Professional Director
Eastern Division
Nishant (Neal) Patel
Young Professional Director
Western Division


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - February 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs
CEO View
The Great Extended-Stay Boom
12 Easy Pieces for a Hotel Renovation
Key Money Incentives: To Take or Pass?
How ADA Compliance Laws Affect Your Hotel Website
When Small Businesses Prosper, America Prospers
Hotel Financing Q&A
AAHOA @ Industry Events
Aahoa Founding Members
Aahoa Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - February 2018 - Intro
Today's Hotelier - February 2018 - cover1
Today's Hotelier - February 2018 - cover2
Today's Hotelier - February 2018 - 3
Today's Hotelier - February 2018 - 4
Today's Hotelier - February 2018 - 5
Today's Hotelier - February 2018 - 6
Today's Hotelier - February 2018 - 7
Today's Hotelier - February 2018 - Letter From the Chairman
Today's Hotelier - February 2018 - 9
Today's Hotelier - February 2018 - Letter From the President & CEO
Today's Hotelier - February 2018 - 11
Today's Hotelier - February 2018 - Government Affairs
Today's Hotelier - February 2018 - CEO View
Today's Hotelier - February 2018 - The Great Extended-Stay Boom
Today's Hotelier - February 2018 - 15
Today's Hotelier - February 2018 - 16
Today's Hotelier - February 2018 - 17
Today's Hotelier - February 2018 - 12 Easy Pieces for a Hotel Renovation
Today's Hotelier - February 2018 - 19
Today's Hotelier - February 2018 - 20
Today's Hotelier - February 2018 - 21
Today's Hotelier - February 2018 - Key Money Incentives: To Take or Pass?
Today's Hotelier - February 2018 - 23
Today's Hotelier - February 2018 - How ADA Compliance Laws Affect Your Hotel Website
Today's Hotelier - February 2018 - 25
Today's Hotelier - February 2018 - When Small Businesses Prosper, America Prospers
Today's Hotelier - February 2018 - Hotel Financing Q&A
Today's Hotelier - February 2018 - AAHOA @ Industry Events
Today's Hotelier - February 2018 - 29
Today's Hotelier - February 2018 - Aahoa Founding Members
Today's Hotelier - February 2018 - 31
Today's Hotelier - February 2018 - Aahoa Vendor Partners
Today's Hotelier - February 2018 - 33
Today's Hotelier - February 2018 - 34
Today's Hotelier - February 2018 - 35
Today's Hotelier - February 2018 - 36
Today's Hotelier - February 2018 - 37
Today's Hotelier - February 2018 - 38
Today's Hotelier - February 2018 - 39
Today's Hotelier - February 2018 - Classifieds
Today's Hotelier - February 2018 - 41
Today's Hotelier - February 2018 - 42
Today's Hotelier - February 2018 - 43
Today's Hotelier - February 2018 - 44
Today's Hotelier - February 2018 - 45
Today's Hotelier - February 2018 - Advertiser Index
Today's Hotelier - February 2018 - cover3
Today's Hotelier - February 2018 - cover4
https://www.nxtbook.com/naylor/AAHOM/AAHOM0518
https://www.nxtbook.com/naylor/AAHOM/AAHOM0418
https://www.nxtbook.com/naylor/AAHOM/AAHOM0318
https://www.nxtbook.com/naylor/AAHOM/AAHOM0218
https://www.nxtbook.com/naylor/AAHOM/AAHOM0118
https://www.nxtbook.com/naylor/AAHOM/AAHOM1217
https://www.nxtbook.com/naylor/AAHOM/AAHOM1117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1017
https://www.nxtbook.com/naylor/AAHOM/AAHOM0917
https://www.nxtbook.com/naylor/AAHOM/AAHOM0817
https://www.nxtbook.com/naylor/AAHOM/AAHOM0717
https://www.nxtbook.com/naylor/AAHOM/AAHOM0617
https://www.nxtbook.com/naylor/AAHOM/AAHOM0517
https://www.nxtbook.com/naylor/AAHOM/AAHOM0417
https://www.nxtbook.com/naylor/AAHOM/AAHOM0317
https://www.nxtbook.com/naylor/AAHOM/AAHOM0217
https://www.nxtbook.com/naylor/AAHOM/AAHOM0117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1216
https://www.nxtbook.com/naylor/AAHOM/AAHOM1116
https://www.nxtbook.com/naylor/AAHOM/AAHOM1016
https://www.nxtbook.com/naylor/AAHOM/AAHOM0916
https://www.nxtbook.com/naylor/AAHOM/AAHOM0816
https://www.nxtbook.com/naylor/AAHOM/AAHOM0716
https://www.nxtbook.com/naylor/AAHOM/AAHOM0616
https://www.nxtbook.com/naylor/AAHOM/AAHOM0516
https://www.nxtbook.com/naylor/AAHOM/AAHOM0416
https://www.nxtbookmedia.com