Today's Hotelier - March 2017 - 6


March 2017 | todayshotelier.com

Contents
DEPARTMENTS
12

28

AAHOA
MEMBER SPOTLIGHT
Sima Patel
by DAN COHEN

20

GOVERNMENT AFFAIRS
Short-lived history?
by BRANDON VERVELDE

PART 2:
DEMYSTIFYING THE
DIGITAL MARKETPLACE
A first look at Part 2 of
Kalibri Labs' special report

28

SALES & MARKETING

Part 2: Demystifying the
Digital Marketplace
interview with CINDY ESTIS GREEN

interview with

CINDY ESTIS GREEN

38

FINANCE & REVENUE
Rising competition:
The sharing economy's effect
on pricing strategies
by TAMMY FARLEY

60

FINANCE Q&A

MARCH 2017

Financing your hotel in the new era
by RUSHI SHAH

today's
Longtime
hotel-industry
consultant, CEO and
co-founder of Kalibri
Labs demystifies
with data

THE SHARING ECONOMY ISSUE

LETTER FROM THE
CHAIRMAN

10

LETTER FROM THE
PRESIDENT & CEO

44

AAHOA
FOUNDING MEMBERS

46

AAHOA @
INDUSTRY EVENTS

49

CLASSIFIEDS

57

ADVERTISER INDEX

the Airbnb guest

True
hospitality
in a shared
economy

What
hoteliers

can
learn
from
Uber

AAHOA'S OFFICIAL PUBLICATION

8

Winning

TODAY'S HOTELIER

IN THIS ISSUE

Cindy
Estis Green

CONNECT

March 2017 | todayshotelier.com

THE OFFICIAL PUBLICATION OF THE ASIAN
AMERICAN HOTEL OWNERS ASSOCIATION

❱

Editorial inquiries: Heather Carnes, hcarnes@naylor.com
Advertising inquiries: John O'Neil, joneil@naylor.com

Today's Hotelier
is the official monthly
publication of AAHOA
1100 Abernathy Road,
Suite 100, Atlanta, GA 30328
P: (404) 816‑5759
info@aahoa.com
www.aahoa.com
AAHOA STAFF
CONTRIBUTORS
Rachel Humphrey
VP Franchise Relations

Chip Rogers
President & CEO
Ashlea Sandoval
Executive Assistant to the
President & CEO
Kathryn Stone
Chief of Staff
Brandon VerVelde
Director of State & Local
Government Affairs
Kate Viana
Senior Communications
Manager

Today's Hotelier
is published by
5950 NW First Place
Gainesville, FL 32607
P: (800) 369‑6220
www.naylor.com
todayshotelier@naylor.com
NAYLOR STAFF
CONTRIBUTORS
Dave Evans
Publisher

❱
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EMAIL

todayshotelier@naylor.com

FACEBOOK

facebook.com/AAHOAofficial

TWITTER

@TodaysHotelier

YOUTUBE

youtube.com/AAHOAofficial

Heather Carnes
Managing Editor
Sunny Goel
Design/Layout
Nancy Taylor
Senior Marketing Specialist
Daniel Membrillo
Sales Manager
John O'Neil
Advertising Director
Chris Zabel
Advertising Associate

Opinions expressed are those of the contributors and do not necessarily reflect the policy of AAHOA or
Today's Hotelier magazine. Publication of an article of advertisement does not imply approval or endorsement by AAHOA.
©2017 AAHOA, all rights reserved. The contents of this publication may not be reproduced in whole or in part without the prior
written consent of the publisher. Today's Hotelier (ISSN 24174062), volume 17, issue 3, is published monthly by Naylor Association
Solutions, for AAHOA, 1100 Abernathy Road, Suite 100, Atlanta, GA 30328. Periodicals postage paid at Gainesville, Florida, and at
additional mailing offices. Postmaster: Send address changes to Today's Hotelier, 5950 NW 1st Place, Gainesville, FL 32607.
PUBLISHED FEBRUARY 2017/AAHOM0317/3566

6  | MARCH 2017 | TODAYSHOTELIER.COM


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Table of Contents for the Digital Edition of Today's Hotelier - March 2017

Letter From the Chairman
Letter From the President & CEO
AAHOA Member Spotlight
Winning the Airbnb Guest
Government Affairs
What Uber Can Teach Us About Our Future
Sales & Marketing
Part 2: Demystifying the Digital Marketplace
The Value of True Hospitality in a Shared Economy
Finance & Revenue
Locality’s Effect on Design Evolution
AAHOA Founding Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Finance Q&A
Today's Hotelier - March 2017 - cover1
Today's Hotelier - March 2017 - cover2
Today's Hotelier - March 2017 - 3
Today's Hotelier - March 2017 - 4
Today's Hotelier - March 2017 - 5
Today's Hotelier - March 2017 - 6
Today's Hotelier - March 2017 - 7
Today's Hotelier - March 2017 - Letter From the Chairman
Today's Hotelier - March 2017 - 9
Today's Hotelier - March 2017 - Letter From the President & CEO
Today's Hotelier - March 2017 - 11
Today's Hotelier - March 2017 - AAHOA Member Spotlight
Today's Hotelier - March 2017 - 13
Today's Hotelier - March 2017 - Winning the Airbnb Guest
Today's Hotelier - March 2017 - 15
Today's Hotelier - March 2017 - 16
Today's Hotelier - March 2017 - 17
Today's Hotelier - March 2017 - 18
Today's Hotelier - March 2017 - 19
Today's Hotelier - March 2017 - Government Affairs
Today's Hotelier - March 2017 - 21
Today's Hotelier - March 2017 - 22
Today's Hotelier - March 2017 - 23
Today's Hotelier - March 2017 - What Uber Can Teach Us About Our Future
Today's Hotelier - March 2017 - 25
Today's Hotelier - March 2017 - 26
Today's Hotelier - March 2017 - 27
Today's Hotelier - March 2017 - Part 2: Demystifying the Digital Marketplace
Today's Hotelier - March 2017 - 29
Today's Hotelier - March 2017 - 30
Today's Hotelier - March 2017 - 31
Today's Hotelier - March 2017 - The Value of True Hospitality in a Shared Economy
Today's Hotelier - March 2017 - 33
Today's Hotelier - March 2017 - 34
Today's Hotelier - March 2017 - 35
Today's Hotelier - March 2017 - 36
Today's Hotelier - March 2017 - 37
Today's Hotelier - March 2017 - Finance & Revenue
Today's Hotelier - March 2017 - 39
Today's Hotelier - March 2017 - Locality’s Effect on Design Evolution
Today's Hotelier - March 2017 - 41
Today's Hotelier - March 2017 - 42
Today's Hotelier - March 2017 - 43
Today's Hotelier - March 2017 - AAHOA Founding Members
Today's Hotelier - March 2017 - 45
Today's Hotelier - March 2017 - AAHOA @ Industry Events
Today's Hotelier - March 2017 - 47
Today's Hotelier - March 2017 - 48
Today's Hotelier - March 2017 - Classifieds
Today's Hotelier - March 2017 - 50
Today's Hotelier - March 2017 - 51
Today's Hotelier - March 2017 - 52
Today's Hotelier - March 2017 - 53
Today's Hotelier - March 2017 - 54
Today's Hotelier - March 2017 - 55
Today's Hotelier - March 2017 - 56
Today's Hotelier - March 2017 - Advertiser Index
Today's Hotelier - March 2017 - 58
Today's Hotelier - March 2017 - 59
Today's Hotelier - March 2017 - Finance Q&A
Today's Hotelier - March 2017 - 61
Today's Hotelier - March 2017 - 62
Today's Hotelier - March 2017 - cover3
Today's Hotelier - March 2017 - cover4
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