Today's Hotelier - March 2018 - 14

#AAHOACON18
DISCOVERING MARYLAND

GET TRAINED
Human trafficking affects more
than 20 million men, women and
children worldwide. Hoteliers
have an obligation to confront
and respond. This free course
may satisfy requirements for
hotelier training (Tuesday,
10:00-11:00 a.m. in the
Baltimore Room).

INDEPENDENT HOTELIER

SEASONED VETERAN

THURSDAY LEARNING
Find the right fit. Brand executives
outline how to select a brand that
best aligns with your goals, what
brands look for in applications
and how to identify open markets
(Brands: Finding the Right Fit,
4:00-4:45 p.m. in the
Annapolis Room).

IBREAKSTOCK/SHUTTERSTOCK.COM

WELCOME
RECEPTION
In town on
Tuesday? Join us
for a Welcome
Reception in
the atrium
and outside
patio from
6:00-9:00 p.m.

THE DEVELOPER

GET CERTIFIED
Make the most of
your trip by earning
your designation as a
Certified Hotel Owner.
The course will take
place March 27. Visit
aahoa.com/convention
to register.

POLITICALLY MINDED

FIRST-TIME ATTENDEE

1 CONVENTION, 5
NETWORKING
What's in your hotel pipeline? Have you
thought about going boutique? Plan to
attend the Young Professionals Session Decision Time: Branded or Boutique? in
the Annapolis Room on Thursday from
5:00 p.m.-6:00 p.m. Come ready with
questions for our panelists.

WEDNESDAY LEARNING
Brand and industry government affairs
specialists will engage in a lively debate and
discussion about legislative and regulatory
successes in Washington, D.C., opportunities to
engage with officials this year and prospects for
the 2018 mid-term elections (Winning, Winning
and More Winning: Legislative Successes and
Opportunities in the Trump Era, 4:00-4:45 p.m.
in the Annapolis Room).

WEDNESDAY LEARNING
So, what's in the pipeline?
Industry experts from STR,
CBRE and Lodging Econometrics
forecast supply and demand,
identify the hottest and coldest
markets and discuss future
trends (What Does the Data
Say? 11:15 a.m.-12:00 p.m. in the
Annapolis Room).
THURSDAY LEARNING
Developed specifically with
independent hoteliers in mind,
this interactive session delves
into ways you can avoid dropping
ADR, optimize your revenue
and beat your competition
(Who Wants to Be (and Stay) a
Millionaire, 5:00-6:00 p.m. in the
Baltimore Room).

14  | MARCH 2018 | TODAYSHOTELIER.COM

NOT-TO-MISS EDUCATION SESSION
Get the most out of your Medallia
survey feedback to enhance
your guests' experience. Attend
Getting a Response: Maximizing
Survey Engagement, Wednesday,
11:15 a.m.-12:00 p.m. in the
Woodrow Wilson Room.

WEDNESDAY LEARNING
Come prepared with your
most pressing franchise
questions to ask experienced
franchise attorneys in this
open Q&A session (Your
Most Pressing Franchise
Law Questions Answered,
4:00-4:45 p.m. in the
Annapolis Room).

BUSINESS TIME
Got questions about credit card
best practices? Chase has answers.
Learn about payment acceptance
management, dispute resolution
and the latest initiatives (Credit Card
Acceptance Best Practices and Updates,
Wednesday, 4:00-4:45 p.m. in the
Woodrow Wilson Room).
THURSDAY KEY NOTE SPEAKERS
Don't miss U.S. Secretary of Labor
R. Alexander Acosta at Thursday's
General Session in the Potomac
Ballroom, 8:30 a.m.-11:00 a.m.
Linda McMahon, Administrator
of the U.S. Small Business
Administration (SBA), will also
address attendees at Thursday's
General Session.
LIFE & LEADERSHIP
For the first time ever, in a one-onone conversational style with the
audience, 14 CEOs of top brands
will take to the main stage to share
personal vignettes and invaluable
business insight that could help you
take your business to the next level
(Wednesday and Thursday Morning
General Session, Potomac Ballroom).

FREEWHEELING FUN
National Harbor's Capital Wheel soars 180 feet above
the Potomac River waterfront. You will marvel at
the incomparable views of the National Cathedral,
Washington Monument, Masonic Temple, City of
Alexandria, and the lush parklands throughout the
D.C.-Maryland-Virginia region.


http://www.aahoa.com/convention http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - March 2018

Letter From the Chairman
Letter From the President & CEO
#AAHOACON18 Spotlight
Government Affairs & Advocacy
The C-Suite
Common Ground
Elevate Yourself to a Higher Role in the Industry
Next-Level Housekeeping via Technology
Mentoring Matters
Small Business
Finance
Marketing
Technology
Compliance & Legal
Leadership
Guest Experience
Aahoa Founding Members
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - March 2018 - Intro
Today's Hotelier - March 2018 - cover1
Today's Hotelier - March 2018 - cover2
Today's Hotelier - March 2018 - 3
Today's Hotelier - March 2018 - 4
Today's Hotelier - March 2018 - 5
Today's Hotelier - March 2018 - 6
Today's Hotelier - March 2018 - 7
Today's Hotelier - March 2018 - 8
Today's Hotelier - March 2018 - 9
Today's Hotelier - March 2018 - Letter From the Chairman
Today's Hotelier - March 2018 - 11
Today's Hotelier - March 2018 - Letter From the President & CEO
Today's Hotelier - March 2018 - 13
Today's Hotelier - March 2018 - #AAHOACON18 Spotlight
Today's Hotelier - March 2018 - 15
Today's Hotelier - March 2018 - 16
Today's Hotelier - March 2018 - 17
Today's Hotelier - March 2018 - Government Affairs & Advocacy
Today's Hotelier - March 2018 - 19
Today's Hotelier - March 2018 - The C-Suite
Today's Hotelier - March 2018 - 21
Today's Hotelier - March 2018 - Common Ground
Today's Hotelier - March 2018 - 23
Today's Hotelier - March 2018 - Elevate Yourself to a Higher Role in the Industry
Today's Hotelier - March 2018 - 25
Today's Hotelier - March 2018 - 26
Today's Hotelier - March 2018 - 27
Today's Hotelier - March 2018 - Next-Level Housekeeping via Technology
Today's Hotelier - March 2018 - 29
Today's Hotelier - March 2018 - 30
Today's Hotelier - March 2018 - 31
Today's Hotelier - March 2018 - Mentoring Matters
Today's Hotelier - March 2018 - 33
Today's Hotelier - March 2018 - 34
Today's Hotelier - March 2018 - 35
Today's Hotelier - March 2018 - Small Business
Today's Hotelier - March 2018 - 37
Today's Hotelier - March 2018 - Finance
Today's Hotelier - March 2018 - 39
Today's Hotelier - March 2018 - Marketing
Today's Hotelier - March 2018 - 41
Today's Hotelier - March 2018 - Technology
Today's Hotelier - March 2018 - 43
Today's Hotelier - March 2018 - Compliance & Legal
Today's Hotelier - March 2018 - 45
Today's Hotelier - March 2018 - Leadership
Today's Hotelier - March 2018 - 47
Today's Hotelier - March 2018 - 48
Today's Hotelier - March 2018 - 49
Today's Hotelier - March 2018 - Guest Experience
Today's Hotelier - March 2018 - 51
Today's Hotelier - March 2018 - 52
Today's Hotelier - March 2018 - 53
Today's Hotelier - March 2018 - Aahoa Founding Members
Today's Hotelier - March 2018 - 55
Today's Hotelier - March 2018 - Classifieds
Today's Hotelier - March 2018 - 57
Today's Hotelier - March 2018 - 58
Today's Hotelier - March 2018 - 59
Today's Hotelier - March 2018 - 60
Today's Hotelier - March 2018 - 61
Today's Hotelier - March 2018 - 62
Today's Hotelier - March 2018 - Advertiser Index
Today's Hotelier - March 2018 - 64
Today's Hotelier - March 2018 - Back of the House
Today's Hotelier - March 2018 - 66
Today's Hotelier - March 2018 - cover3
Today's Hotelier - March 2018 - cover4
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