Today's Hotelier - March 2018 - 15

WAYS
TRADE SHOW
Take advantage of great
deals and giveaways on
the trade show floor.
Go to aahoa.com/
convention to see who
will be onsite and map
out your experience.

TRADE SHOW
AAHOA's trade show floor is
a one-stop show for all the
resources you will need to
run your property. Meet with
vendors, ask questions, purchase
products and services, and get
competitive AAHOA-show pricing.

NETWORKING
Don't miss
AAHOA's biggest
party of the year.
The gala reception
and closing session
begin Friday at
6:00 p.m. in the
Potomac Ballroom.
See you there!

THURSDAY LEARNING
If you're looking for ways to use social
media to boost business, this is the class
for you. Social media experts will share
insight and strategies you can use to
increase RevPAR (11:15 a.m.-12:00 p.m. in
the Annapolis Room).

LIFE & LEADERSHIP
Catch Cindy Estis Green,
CEO & co-founder of Kalibri
Labs, and Teague Hunter,
president of Hunter Hotel
Advisor, at Thursday's General
Session Industry Updates,
8:30 a.m.-11:00 a.m. in the
Potomac Ballroom.

RELAXATION STATION
Need some time away from the hubbub
of the trade show floor? Pick up a ticket
and stop by the Relaxation Station for a
5-minute massage.

TECH TALK
Learn about (and test out!) the
newest technology designed
to improve housing keeping
and maintenance efficiency
(Technology to Improve
Housekeeping & Maintenance
Efficiency, Thursday, 4:00-4:45
p.m. in the Baltimore Room).

BUSINESS MANAGEMENT
Get critical insight on how to
manage TripAdvisor reviews
so that you can better
protect your business
(Earn a 5 Star Reputation
with TripAdvisor, Thursday,
11:15 a.m.-12:00 p.m. in the
Woodrow Wilson Room).

GET CERTIFIED
Earn your Certification in Hotel Industry
Analytics (CHIA). The CHIA builds
thorough knowledge of the foundational
metrics, definitions, formulas and
methodologies that are used by the
hotel industry. (Pre-requisites and
pre-registration are required.)

BUSINESS MANAGEMENT
Get critical insight on how to
manage TripAdvisor reviews
so that you can better protect
your business (Earn a 5 Star
Reputation with TripAdvisor,
Thursday, 11:15 a.m.-12:00 p.m.
in the Woodrow Wilson Room).

NETWORKING
Plan to attend the Women
Hoteliers Session Leadership: The Secret
to Winning, Thursday,
5:00-6:00 p.m. in the
Woodrow Wilson Room.

JIRSAK/SHUTTERSTOCK.COM

SHOW YOUR SUPPORT
There are many opportunities
to donate to the AAHOA PAC
during convention. Funds
donated to the PAC are used
to fuel AAHOA's advocacy
efforts on Capitol Hill in
support of hoteliers across
the country. Visit the AAHOA
booth for more info.

Make the most of the
2018 AAHOA Convention & Trade Show and
the exciting Maryland National Harbor.

THURSDAY LEARNING
Got an interest in big data and how to
use it effectively? This panel of experts
will show you how to create dynamic
revenue and cost management
strategies with comprehensive
statistics that are already at your
fingertips (Using Big Data to Drive
Profitability, 4:00-4:45 p.m. in the
Annapolis Room).

RECRUITING MILLENNIALS
Don't miss Thursday's Education Session,
5 Strategies for Recruiting & Retaining
Millennials. Joel Carver, CEO of the Carver
Companies, will discuss retaining and
recruiting Millennials, who make up 75% of
the workforce. Learn what to do (and what
NOT to do!) to bring in the best talent and
keep them around.

HUMAN RESOURCES
Get the basics and best practices for
developing an employee handbook
in this interactive session (Employee
Handbooks 101, Wednesday,
11:15 a.m.-12:00 p.m. in the
Baltimore Room). Participants will
receive a checklist of recommended
guidelines to take home.

TODAYSHOTELIER.COM | MARCH 2018 | 15


http://www.aahoa.com/ http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - March 2018

Letter From the Chairman
Letter From the President & CEO
#AAHOACON18 Spotlight
Government Affairs & Advocacy
The C-Suite
Common Ground
Elevate Yourself to a Higher Role in the Industry
Next-Level Housekeeping via Technology
Mentoring Matters
Small Business
Finance
Marketing
Technology
Compliance & Legal
Leadership
Guest Experience
Aahoa Founding Members
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - March 2018 - Intro
Today's Hotelier - March 2018 - cover1
Today's Hotelier - March 2018 - cover2
Today's Hotelier - March 2018 - 3
Today's Hotelier - March 2018 - 4
Today's Hotelier - March 2018 - 5
Today's Hotelier - March 2018 - 6
Today's Hotelier - March 2018 - 7
Today's Hotelier - March 2018 - 8
Today's Hotelier - March 2018 - 9
Today's Hotelier - March 2018 - Letter From the Chairman
Today's Hotelier - March 2018 - 11
Today's Hotelier - March 2018 - Letter From the President & CEO
Today's Hotelier - March 2018 - 13
Today's Hotelier - March 2018 - #AAHOACON18 Spotlight
Today's Hotelier - March 2018 - 15
Today's Hotelier - March 2018 - 16
Today's Hotelier - March 2018 - 17
Today's Hotelier - March 2018 - Government Affairs & Advocacy
Today's Hotelier - March 2018 - 19
Today's Hotelier - March 2018 - The C-Suite
Today's Hotelier - March 2018 - 21
Today's Hotelier - March 2018 - Common Ground
Today's Hotelier - March 2018 - 23
Today's Hotelier - March 2018 - Elevate Yourself to a Higher Role in the Industry
Today's Hotelier - March 2018 - 25
Today's Hotelier - March 2018 - 26
Today's Hotelier - March 2018 - 27
Today's Hotelier - March 2018 - Next-Level Housekeeping via Technology
Today's Hotelier - March 2018 - 29
Today's Hotelier - March 2018 - 30
Today's Hotelier - March 2018 - 31
Today's Hotelier - March 2018 - Mentoring Matters
Today's Hotelier - March 2018 - 33
Today's Hotelier - March 2018 - 34
Today's Hotelier - March 2018 - 35
Today's Hotelier - March 2018 - Small Business
Today's Hotelier - March 2018 - 37
Today's Hotelier - March 2018 - Finance
Today's Hotelier - March 2018 - 39
Today's Hotelier - March 2018 - Marketing
Today's Hotelier - March 2018 - 41
Today's Hotelier - March 2018 - Technology
Today's Hotelier - March 2018 - 43
Today's Hotelier - March 2018 - Compliance & Legal
Today's Hotelier - March 2018 - 45
Today's Hotelier - March 2018 - Leadership
Today's Hotelier - March 2018 - 47
Today's Hotelier - March 2018 - 48
Today's Hotelier - March 2018 - 49
Today's Hotelier - March 2018 - Guest Experience
Today's Hotelier - March 2018 - 51
Today's Hotelier - March 2018 - 52
Today's Hotelier - March 2018 - 53
Today's Hotelier - March 2018 - Aahoa Founding Members
Today's Hotelier - March 2018 - 55
Today's Hotelier - March 2018 - Classifieds
Today's Hotelier - March 2018 - 57
Today's Hotelier - March 2018 - 58
Today's Hotelier - March 2018 - 59
Today's Hotelier - March 2018 - 60
Today's Hotelier - March 2018 - 61
Today's Hotelier - March 2018 - 62
Today's Hotelier - March 2018 - Advertiser Index
Today's Hotelier - March 2018 - 64
Today's Hotelier - March 2018 - Back of the House
Today's Hotelier - March 2018 - 66
Today's Hotelier - March 2018 - cover3
Today's Hotelier - March 2018 - cover4
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