Today's Hotelier - March 2018 - 20

THE C-SUITE

 2.5-MINUTE READING TIME

PATRICK PACIOUS, PRESIDENT & CEO, CHOICE HOTELS

Choice Hotels keeps
connected with its innovative
choiceEDGE technology.
by PATRICK PACIOUS

T

ODAY'S WORLD IS
becoming increasingly
connected. Technology
touches every aspect
of society, changing
the ways we live, learn,
work and communicate. This shift is
magnified in the hospitality industry.
Over the past few years, we've witnessed many advancements with
cloud computing, data analytics and
greater mobile capabilities, which have
reshaped how we operate and interact
with customers, guests and each other.
At Choice Hotels, we innovate to help
our franchisees leverage technology to
maximize their hotel's return on investment. The tools and solutions we create
serve to benefit both guests and owners,
and we look toward digital disruption
to transform the broader industry and
address the challenges of an increasingly
connected and changing world.
These changes led us to embark on a
transformation project over the last few
years to replace the company's reservation system with a new state-of-the
art global reservation platform (GRS).
Definitively named choiceEDGE, because
we knew that this system would give us

20  | MARCH 2018 | TODAYSHOTELIER.COM

the edge to stay ahead of our competition
and deliver for franchisees and guests.
It was the largest technology project in
our 79-year history.
This initiative was a result of our
research and insight. Consumer behavior
is rapidly evolving and driving unprecedented volume to digital channels.
There has been an explosion of growth in
shopping requests over the last decade,
and digital travel sales worldwide are
projected to grow from $565 billion in
2016 to $756 billion in 2019, according
to market research company eMarketer.
The hotel industry's aging technology infrastructure is not designed to
handle the quantity of transactions we
see today in the digital space, as much
of it was created before the internet
even existed. choiceEDGE allows us
to handle the growth in the volume,
velocity and variety of interactions
required to deliver for guests and
franchisees.
The GRS is rolling out and we are
thrilled by its performance. It features
an unprecedented cloud-based design
that gives Choice the flexibility, scale
and speed-to-market to adapt as technology evolves and consumer needs

change, and specifically, is built to shift
toward guest experience personalization
through data analytics.
For our franchisees, the choiceEDGE
platform works seamlessly with
choiceADVANTAGE, the industry's premier and first cloud-based property
management system, and over 30 other
partner integrations.
Choice Hotels, uniquely positioned at
the intersection of hospitality, franchising and technology, has always been a
pioneer of technology in the industry.
We were the first to provide 24-hour
reservations, the first to offer real-time
access to a central reservation system
on the web, and the first to introduce
and market a mobile application - all
solutions that became industry standards. Now, choiceEDGE is the first new
global reservation system from a hotel
company in 30 years.
Our history and our future are one of
innovation, opportunity and growth, and
we will continue to look for new ways to
shape the future of the industry.
■
Patrick Pacious is president and chief
executive officer of Choice Hotels
International, Inc.


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - March 2018

Letter From the Chairman
Letter From the President & CEO
#AAHOACON18 Spotlight
Government Affairs & Advocacy
The C-Suite
Common Ground
Elevate Yourself to a Higher Role in the Industry
Next-Level Housekeeping via Technology
Mentoring Matters
Small Business
Finance
Marketing
Technology
Compliance & Legal
Leadership
Guest Experience
Aahoa Founding Members
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - March 2018 - Intro
Today's Hotelier - March 2018 - cover1
Today's Hotelier - March 2018 - cover2
Today's Hotelier - March 2018 - 3
Today's Hotelier - March 2018 - 4
Today's Hotelier - March 2018 - 5
Today's Hotelier - March 2018 - 6
Today's Hotelier - March 2018 - 7
Today's Hotelier - March 2018 - 8
Today's Hotelier - March 2018 - 9
Today's Hotelier - March 2018 - Letter From the Chairman
Today's Hotelier - March 2018 - 11
Today's Hotelier - March 2018 - Letter From the President & CEO
Today's Hotelier - March 2018 - 13
Today's Hotelier - March 2018 - #AAHOACON18 Spotlight
Today's Hotelier - March 2018 - 15
Today's Hotelier - March 2018 - 16
Today's Hotelier - March 2018 - 17
Today's Hotelier - March 2018 - Government Affairs & Advocacy
Today's Hotelier - March 2018 - 19
Today's Hotelier - March 2018 - The C-Suite
Today's Hotelier - March 2018 - 21
Today's Hotelier - March 2018 - Common Ground
Today's Hotelier - March 2018 - 23
Today's Hotelier - March 2018 - Elevate Yourself to a Higher Role in the Industry
Today's Hotelier - March 2018 - 25
Today's Hotelier - March 2018 - 26
Today's Hotelier - March 2018 - 27
Today's Hotelier - March 2018 - Next-Level Housekeeping via Technology
Today's Hotelier - March 2018 - 29
Today's Hotelier - March 2018 - 30
Today's Hotelier - March 2018 - 31
Today's Hotelier - March 2018 - Mentoring Matters
Today's Hotelier - March 2018 - 33
Today's Hotelier - March 2018 - 34
Today's Hotelier - March 2018 - 35
Today's Hotelier - March 2018 - Small Business
Today's Hotelier - March 2018 - 37
Today's Hotelier - March 2018 - Finance
Today's Hotelier - March 2018 - 39
Today's Hotelier - March 2018 - Marketing
Today's Hotelier - March 2018 - 41
Today's Hotelier - March 2018 - Technology
Today's Hotelier - March 2018 - 43
Today's Hotelier - March 2018 - Compliance & Legal
Today's Hotelier - March 2018 - 45
Today's Hotelier - March 2018 - Leadership
Today's Hotelier - March 2018 - 47
Today's Hotelier - March 2018 - 48
Today's Hotelier - March 2018 - 49
Today's Hotelier - March 2018 - Guest Experience
Today's Hotelier - March 2018 - 51
Today's Hotelier - March 2018 - 52
Today's Hotelier - March 2018 - 53
Today's Hotelier - March 2018 - Aahoa Founding Members
Today's Hotelier - March 2018 - 55
Today's Hotelier - March 2018 - Classifieds
Today's Hotelier - March 2018 - 57
Today's Hotelier - March 2018 - 58
Today's Hotelier - March 2018 - 59
Today's Hotelier - March 2018 - 60
Today's Hotelier - March 2018 - 61
Today's Hotelier - March 2018 - 62
Today's Hotelier - March 2018 - Advertiser Index
Today's Hotelier - March 2018 - 64
Today's Hotelier - March 2018 - Back of the House
Today's Hotelier - March 2018 - 66
Today's Hotelier - March 2018 - cover3
Today's Hotelier - March 2018 - cover4
https://www.nxtbook.com/naylor/AAHOM/AAHOM0518
https://www.nxtbook.com/naylor/AAHOM/AAHOM0418
https://www.nxtbook.com/naylor/AAHOM/AAHOM0318
https://www.nxtbook.com/naylor/AAHOM/AAHOM0218
https://www.nxtbook.com/naylor/AAHOM/AAHOM0118
https://www.nxtbook.com/naylor/AAHOM/AAHOM1217
https://www.nxtbook.com/naylor/AAHOM/AAHOM1117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1017
https://www.nxtbook.com/naylor/AAHOM/AAHOM0917
https://www.nxtbook.com/naylor/AAHOM/AAHOM0817
https://www.nxtbook.com/naylor/AAHOM/AAHOM0717
https://www.nxtbook.com/naylor/AAHOM/AAHOM0617
https://www.nxtbook.com/naylor/AAHOM/AAHOM0517
https://www.nxtbook.com/naylor/AAHOM/AAHOM0417
https://www.nxtbook.com/naylor/AAHOM/AAHOM0317
https://www.nxtbook.com/naylor/AAHOM/AAHOM0217
https://www.nxtbook.com/naylor/AAHOM/AAHOM0117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1216
https://www.nxtbook.com/naylor/AAHOM/AAHOM1116
https://www.nxtbook.com/naylor/AAHOM/AAHOM1016
https://www.nxtbook.com/naylor/AAHOM/AAHOM0916
https://www.nxtbook.com/naylor/AAHOM/AAHOM0816
https://www.nxtbook.com/naylor/AAHOM/AAHOM0716
https://www.nxtbook.com/naylor/AAHOM/AAHOM0616
https://www.nxtbook.com/naylor/AAHOM/AAHOM0516
https://www.nxtbook.com/naylor/AAHOM/AAHOM0416
https://www.nxtbookmedia.com