Today's Hotelier - March 2018 - 34

Mentoring matters

WOMEN IN LEADERSHIP ROLES

THE IMPORTANCE OF MENTORS

Women represent more than half of the hotel industry's workforce, and 60 percent of hospitality college
students are women, according to Peggy Berg, founder of The Highland Group and director of The Castell
Project. That's why it's important for hotel companies to recognize the value women bring to business leadership
and the industry overall.
"When you have more diverse leadership, companies tend to make better decisions and be more profitable,"
Berg says. "It's an important benefit to the industry overall."
Programs such as the Castell Project, which was formed last year, seek to support women in the hotel industry,
helping them to rise through the ranks by providing training and mentorship along the way.
"We don't see many women on the podium, in the C-Suite or making presentations - all those visible
leadership decision-making spots," Berg says. "To get there, every woman needs more than an advocate to get
on podium. It's vitally important to making our leadership more diverse."
Berg says women involved with the Castell Project are nominated by a champion at
their companies who sponsors them. The nominated women then send in applications
to be formally accepted into the program. Along with their champion or mentor, the
women are provided with career development support.
"We develop a plan and set their sights high and to the right place with their natural
skills. It's a way of helping them figure out what's possible. If they don't think about it
they can get stuck somewhere [in their careers]," Berg says.
"What makes this program truly unique and revolutionary is that it's geared
toward senior management and executive women within the hospitality industry
seeking advancement where the competition is greatest for the highest-level positions
in the hospitality industry, the majority of which are currently occupied by men," says
Kristie Dickinson, executive vice president at CHMWarnick, who is a participant in the program
this year. "Not only does this program include leadership development specifically tailored
toward women, but also provides ongoing executive coaching and networking, akin to successful
mentorship programs."
Dickinson also acts as a mentor to a student in a formalized program with the University of New
Hampshire's hospitality school. The program is focused on sharing career-path stories and exposing
mentees to career options, networking opportunities and practical life lessons, as they look to
transition from the classroom to the workplace. Dickinson says that a large reason she is involved in the
university's program is due to her experience as a mentee.
"I have been fortunate to have a mentor for most of my career, which in turn has inspired me to
seek similar relationships with others, as well as integrate various aspects of mentorship into my
management style," she says.
Fern Kanter, executive vice president and managing director of CHMWarnick, serves as Dickinson's
sponsor for the Castell Project. But she is no stranger to recognizing the value of mentorship programs.
She is also the co-chair of a mentorship program with the Boston University's School of Hospitality
Administration. Within this program, junior and senior women are invited to take part in a weekend-long
workshop that educates them on skills that will empower them to become leaders in the hotel industry.
"We focus on confidence, communication and change," Kanter says, adding that those pillars were
established after interviewing women in the industry.
"Women need to believe in themselves. More women didn't have the confidence level necessary when
entering the workforce," she says about the confidence pillar.
When it comes to communication, it's clear that women are different than men, she says. "Women
are not men in skirts. They are different. We talk about the language necessary to project the
confidence needed."
And finally, change is needed because women don't often stand up and ask for the promotion,
Kanter says.
"What happens when women are offered a position, they will say, 'I haven't done that before, but I'll
try,'" she says. "That's what needs to change."

3 4  | MARCH 2018 | TODAYSHOTELIER.COM


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - March 2018

Letter From the Chairman
Letter From the President & CEO
#AAHOACON18 Spotlight
Government Affairs & Advocacy
The C-Suite
Common Ground
Elevate Yourself to a Higher Role in the Industry
Next-Level Housekeeping via Technology
Mentoring Matters
Small Business
Finance
Marketing
Technology
Compliance & Legal
Leadership
Guest Experience
Aahoa Founding Members
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - March 2018 - Intro
Today's Hotelier - March 2018 - cover1
Today's Hotelier - March 2018 - cover2
Today's Hotelier - March 2018 - 3
Today's Hotelier - March 2018 - 4
Today's Hotelier - March 2018 - 5
Today's Hotelier - March 2018 - 6
Today's Hotelier - March 2018 - 7
Today's Hotelier - March 2018 - 8
Today's Hotelier - March 2018 - 9
Today's Hotelier - March 2018 - Letter From the Chairman
Today's Hotelier - March 2018 - 11
Today's Hotelier - March 2018 - Letter From the President & CEO
Today's Hotelier - March 2018 - 13
Today's Hotelier - March 2018 - #AAHOACON18 Spotlight
Today's Hotelier - March 2018 - 15
Today's Hotelier - March 2018 - 16
Today's Hotelier - March 2018 - 17
Today's Hotelier - March 2018 - Government Affairs & Advocacy
Today's Hotelier - March 2018 - 19
Today's Hotelier - March 2018 - The C-Suite
Today's Hotelier - March 2018 - 21
Today's Hotelier - March 2018 - Common Ground
Today's Hotelier - March 2018 - 23
Today's Hotelier - March 2018 - Elevate Yourself to a Higher Role in the Industry
Today's Hotelier - March 2018 - 25
Today's Hotelier - March 2018 - 26
Today's Hotelier - March 2018 - 27
Today's Hotelier - March 2018 - Next-Level Housekeeping via Technology
Today's Hotelier - March 2018 - 29
Today's Hotelier - March 2018 - 30
Today's Hotelier - March 2018 - 31
Today's Hotelier - March 2018 - Mentoring Matters
Today's Hotelier - March 2018 - 33
Today's Hotelier - March 2018 - 34
Today's Hotelier - March 2018 - 35
Today's Hotelier - March 2018 - Small Business
Today's Hotelier - March 2018 - 37
Today's Hotelier - March 2018 - Finance
Today's Hotelier - March 2018 - 39
Today's Hotelier - March 2018 - Marketing
Today's Hotelier - March 2018 - 41
Today's Hotelier - March 2018 - Technology
Today's Hotelier - March 2018 - 43
Today's Hotelier - March 2018 - Compliance & Legal
Today's Hotelier - March 2018 - 45
Today's Hotelier - March 2018 - Leadership
Today's Hotelier - March 2018 - 47
Today's Hotelier - March 2018 - 48
Today's Hotelier - March 2018 - 49
Today's Hotelier - March 2018 - Guest Experience
Today's Hotelier - March 2018 - 51
Today's Hotelier - March 2018 - 52
Today's Hotelier - March 2018 - 53
Today's Hotelier - March 2018 - Aahoa Founding Members
Today's Hotelier - March 2018 - 55
Today's Hotelier - March 2018 - Classifieds
Today's Hotelier - March 2018 - 57
Today's Hotelier - March 2018 - 58
Today's Hotelier - March 2018 - 59
Today's Hotelier - March 2018 - 60
Today's Hotelier - March 2018 - 61
Today's Hotelier - March 2018 - 62
Today's Hotelier - March 2018 - Advertiser Index
Today's Hotelier - March 2018 - 64
Today's Hotelier - March 2018 - Back of the House
Today's Hotelier - March 2018 - 66
Today's Hotelier - March 2018 - cover3
Today's Hotelier - March 2018 - cover4
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