Today's Hotelier - April 2016 - (Page 50)

LEADERSHIP 5-MINUTE READING TIME Are you a leader in hospitality? Contribute an article to Today's Hotelier. Write to our editor at PERSONAL BR ANDING 7 steps to build a rewarding personal brand in hospitality How to distinguish yourself, demonstrate your expertise and propel a career that's in line with your personal brand. by SHAMA HYDER OU R PER SONA L brand affects more than just you, it affects your hotel and your business as well. The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless, mostly in the form of a digital footprint in the sands of time and space crowdsourced by friends, colleagues and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint. The question is no longer whether you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Here are seven ways to start building a compelling personal brand. AUDIT YOUR ONLINE PRESENCE You can't mold perception without first understanding the current status. In other words, Google yourself, and setup alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property. START THINKING OF YOURSELF AS A BRAND What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert, or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you 50  | APRIL 2016 | TODAYSHOTELIER.COM can start to be much more strategic about your personal brand, although this doesn't mean you can't be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. Here are some examples of individuals who have built up authentic and powerful personal brands: Michael Port, John Bates, Mike Michalowicz, Dave Kerpen, David Meerman Scott, John Jantsch, Dave Carroll and Barry Moltz. http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - April 2016

Message From AAHOA
Letter From The Chairmen
Lobby Bytes
AAHOA Spotlight
Member Talk
Perspectives From The Chief suites
Government Affairs
Food & Beverage
Compliance & Legal
5 Unexpected Things Hoteliers Can Learn From Kevin O’Leary
Guest Experience
Sales & Marketing
4 Steps To Creating A Powerful Guest Experience
Doing Business
3 Ways To Breathe Life And Revenue Into Your Space
AAHOA Events
Founding Members
Finance & Revenue
Advertiser Index

Today's Hotelier - April 2016