9-MINUTE READING TIME
social media customer care
Best practices for meeting customers where they already are,
and listening and engaging on a near real-time basis.
by DJ VALLAURI
AN YOU REMEMBER THE
days when your hotel's
social media marketing
was so simple, when
you didn't have to pay
Facebook to have your
posts seen by your organic followers?
8 4 | APRIL 2016 | TODAYSHOTELIER.COM
And when "tweeting" meant that everyone who followed you on Twitter would
see your posts in their Twitter streams?
Those were the good ole days, indeed.
Well, brace yourself and get ready
to dig deep... real deep into your marketing coffers. Those days are gone,
and they're not coming back. It was
inevitable that Facebook and Twitter
would have to someday become profitable, and now that both are publically
traded companies, the free marketing
opportunities your hotel once enjoyed
are gone forever.
Table of Contents for the Digital Edition of Today's Hotelier - April 2016