Today's Hotelier - April 2016 - (Page 84)

TECHNOLOGY 9-MINUTE READING TIME CUSTOMER SERVICE Predictions in social media customer care Best practices for meeting customers where they already are, and listening and engaging on a near real-time basis. by DJ VALLAURI C AN YOU REMEMBER THE days when your hotel's social media marketing was so simple, when you didn't have to pay Facebook to have your posts seen by your organic followers? 8 4  | APRIL 2016 | TODAYSHOTELIER.COM And when "tweeting" meant that everyone who followed you on Twitter would see your posts in their Twitter streams? Those were the good ole days, indeed. Well, brace yourself and get ready to dig deep... real deep into your marketing coffers. Those days are gone, and they're not coming back. It was inevitable that Facebook and Twitter would have to someday become profitable, and now that both are publically traded companies, the free marketing opportunities your hotel once enjoyed are gone forever. http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - April 2016

Message From AAHOA
Letter From The Chairmen
Lobby Bytes
AAHOA Spotlight
Member Talk
Perspectives From The Chief suites
Government Affairs
Food & Beverage
Compliance & Legal
5 Unexpected Things Hoteliers Can Learn From Kevin O’Leary
Guest Experience
Sales & Marketing
4 Steps To Creating A Powerful Guest Experience
Doing Business
3 Ways To Breathe Life And Revenue Into Your Space
AAHOA Events
Founding Members
Finance & Revenue
Advertiser Index

Today's Hotelier - April 2016