Today's Hotelier - April 2018 - 10

April 2018 | todayshotelier.com

Contents
DEPARTMENTS

12

LETTER FROM
THE CHAIRMAN

14

LETTER FROM
THE PRESIDENT & CEO

16

20

62

90

Alexi Khajavi, Questex

Diego Lowenstein discusses
summer travel trends

Seven ways texting improves
the hotel guest experience
by DOUG FRAZIER

THE C-SUITE

Q&A

22

COMMON GROUND

66

46

CMBS loans: Are you prepared
for a downturn in the economy?
by RAHUL PATEL

Hotel financing Q&A
by RUSHI SHAH

70

PERSPECTIVES

by PETER CLERKIN

FINANCE

GOVERNMENT
AFFAIRS & ADVOCACY

AAHOA CLUB BLUE,
PLATINUM, GOLD &
SILVER MEMBERS

120

AAHOA @
INDUSTRY EVENTS

123

CLASSIFIEDS

133

ADVERTISER INDEX

today's

54

MARKETING

The importance of monitoring
and responding to user
generated content online
by AMBER WOJCEK

58

SMALL BUSINESS

60

THE OFFICIAL PUBLICATION OF
THE ASIAN AMERICAN HOTEL
OWNERS ASSOCIATION

Cover image:
Photos courtesy of
AAHOA

Editorial inquiries:
todayshotelier@naylor.com
Advertising inquiries:
John O'Neil,
joneil@naylor.com

CONNECT

❱
❱
❱
❱

Red Roof Redefined: How this
iconic brand will be making a
splash in cities nationwide
by MARINA MACDONALD

The $15 Minimum
Wage Hoodwink
by ALFREDO ORTIZ

April 2018 | todayshotelier.com

THE
VOICE
OF
AMERICA'S
HOTEL
OWNERS

OPERATIONS

EMAIL

todayshotelier@naylor.com

SPOTLIGHT

The Rise of the
Midscale Hotel Segment
by ALEXANDRA JARITZ

Today's Hotelier
is the official monthly
publication of AAHOA
1100 Abernathy Road,
Suite 725, Atlanta, GA 30328
P: (404) 816‑5759
info@aahoa.com
www.aahoa.com
AAHOA STAFF
CONTRIBUTORS
Erika Boyce
Communications Manager

FACEBOOK

Peter Clerkin
Director of Government
Affairs Communications

TWITTER

Rachel Humphrey
COO & Vice President for
Franchise Relations

facebook.com/AAHOAofficial

@TodaysHotelier

YOUTUBE

Chip Rogers
President & CEO

youtube.com/AAHOA

10  | APRIL 2018 | TODAYSHOTELIER.COM

GUEST EXPERIENCE

96

FOOD & BEVERAGE

Wine pairing: How to train your
staff to select the right wine
by ALESSANDRA ESTEVES

102

TRAVEL

50

118

❱

COLUMNS

Two out of five women
report sexual harassment
when traveling solo
by LUCY VLAHAKIS

TECHNOLOGY

76

106

Five tips to be an
exceptional leader
by STACEY OLIVER-KNAPPE

Creating a Hotel Accounting
Policy Manual - The
Do's and Don'ts
by DAVID LUND

LEADERSHIP

82

Are you part of a
great franchise?
by STEVE BELMONTE

86

DESIGN

The latest in hotel
furniture trends
Offer your guests the best
experiences and amenities
through exceptional design.
by MAX ALCABES

Kathryn Stone
Chief of Staff
Today's Hotelier
is published by
5950 NW First Place
Gainesville, FL 32607
P: (800) 369‑6220
www.naylor.com
todayshotelier@naylor.com
NAYLOR STAFF
CONTRIBUTORS
Kristine Buchanan
Managing Editor
Dave Evans
Publisher

OPERATIONS

112

STRATEGY

Kati Siconolfi
Director, State and Local
Government Affairs

What's big data's role in
the hospitality industry?
by NATHAN SYKES

HR & EMPLOYEE
RELATIONS

Microlearning: Training for the
millennial generation
by CLARE EPSTEIN

136

BACK OF THE HOUSE
The latest on bed bugs:
What you need to know
by GLEN RAMSEY

Sunny Goel
Design/Layout

Nancy Taylor
Senior Marketing Specialist

Kira Krewson
Sales Manager

Chris Zabel
Advertising Associate

John O'Neil
Advertising Director
Opinions expressed are those of the contributors and
do not necessarily reflect the policy of AAHOA or Today's
Hotelier magazine. Publication of an article of advertisement
does not imply approval or endorsement by AAHOA.

©2018 AAHOA, all rights reserved.
The contents of this publication may
not be reproduced in whole or in part without the prior
written consent of the publisher. Today's Hotelier
(ISSN 24174062), volume 18, issue 4, is published monthly
by Naylor Association Solutions, for AAHOA, 1100 Abernathy
Road, Suite 725, Atlanta, GA 30328. Periodicals postage paid
at Gainesville, Florida, and at additional mailing offices.
Postmaster: Send address changes to Today's Hotelier,
5950 NW 1st Place, Gainesville, FL 32607.
PUBLISHED MARCH 2018/AAHOM0418/4100.


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Table of Contents for the Digital Edition of Today's Hotelier - April 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs & Advocacy
The C-Suite
Common Ground
Summer Season Offers Opportunities to Drive Business
Maximizing Your Experiential Travel Potential
What Can Hoteliers Learn From Other Industries?
Trends to Watch
Finance
Operations
Marketing
Small Business
Spotlight
Q&A
Perspectives
Travel
Leadership
Strategy
Design
Guest Experience
Food & Beverage
Technology
Operations
HR & Employee Relations
AAHOA Club Blue, Platinum, Gold & Silver Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - April 2018 - Intro
Today's Hotelier - April 2018 - cover1
Today's Hotelier - April 2018 - cover2
Today's Hotelier - April 2018 - insert1
Today's Hotelier - April 2018 - insert2
Today's Hotelier - April 2018 - 3
Today's Hotelier - April 2018 - 4
Today's Hotelier - April 2018 - 5
Today's Hotelier - April 2018 - 6
Today's Hotelier - April 2018 - 7
Today's Hotelier - April 2018 - 8
Today's Hotelier - April 2018 - 9
Today's Hotelier - April 2018 - 10
Today's Hotelier - April 2018 - 11
Today's Hotelier - April 2018 - Letter From the Chairman
Today's Hotelier - April 2018 - 13
Today's Hotelier - April 2018 - Letter From the President & CEO
Today's Hotelier - April 2018 - 15
Today's Hotelier - April 2018 - Government Affairs & Advocacy
Today's Hotelier - April 2018 - 17
Today's Hotelier - April 2018 - 18
Today's Hotelier - April 2018 - 19
Today's Hotelier - April 2018 - The C-Suite
Today's Hotelier - April 2018 - 21
Today's Hotelier - April 2018 - Common Ground
Today's Hotelier - April 2018 - 23
Today's Hotelier - April 2018 - Summer Season Offers Opportunities to Drive Business
Today's Hotelier - April 2018 - 25
Today's Hotelier - April 2018 - 26
Today's Hotelier - April 2018 - 27
Today's Hotelier - April 2018 - 28
Today's Hotelier - April 2018 - 29
Today's Hotelier - April 2018 - Maximizing Your Experiential Travel Potential
Today's Hotelier - April 2018 - 31
Today's Hotelier - April 2018 - 32
Today's Hotelier - April 2018 - 33
Today's Hotelier - April 2018 - 34
Today's Hotelier - April 2018 - 35
Today's Hotelier - April 2018 - What Can Hoteliers Learn From Other Industries?
Today's Hotelier - April 2018 - 37
Today's Hotelier - April 2018 - 38
Today's Hotelier - April 2018 - 39
Today's Hotelier - April 2018 - 40
Today's Hotelier - April 2018 - 41
Today's Hotelier - April 2018 - Trends to Watch
Today's Hotelier - April 2018 - 43
Today's Hotelier - April 2018 - 44
Today's Hotelier - April 2018 - 45
Today's Hotelier - April 2018 - Finance
Today's Hotelier - April 2018 - 47
Today's Hotelier - April 2018 - 48
Today's Hotelier - April 2018 - 49
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 51
Today's Hotelier - April 2018 - 52
Today's Hotelier - April 2018 - 53
Today's Hotelier - April 2018 - Marketing
Today's Hotelier - April 2018 - 55
Today's Hotelier - April 2018 - 56
Today's Hotelier - April 2018 - 57
Today's Hotelier - April 2018 - Small Business
Today's Hotelier - April 2018 - 59
Today's Hotelier - April 2018 - Spotlight
Today's Hotelier - April 2018 - 61
Today's Hotelier - April 2018 - Q&A
Today's Hotelier - April 2018 - 63
Today's Hotelier - April 2018 - 64
Today's Hotelier - April 2018 - 65
Today's Hotelier - April 2018 - Perspectives
Today's Hotelier - April 2018 - 67
Today's Hotelier - April 2018 - 68
Today's Hotelier - April 2018 - 69
Today's Hotelier - April 2018 - Travel
Today's Hotelier - April 2018 - 71
Today's Hotelier - April 2018 - 72
Today's Hotelier - April 2018 - 73
Today's Hotelier - April 2018 - 74
Today's Hotelier - April 2018 - 75
Today's Hotelier - April 2018 - Leadership
Today's Hotelier - April 2018 - 77
Today's Hotelier - April 2018 - 78
Today's Hotelier - April 2018 - 79
Today's Hotelier - April 2018 - 80
Today's Hotelier - April 2018 - 81
Today's Hotelier - April 2018 - Strategy
Today's Hotelier - April 2018 - 83
Today's Hotelier - April 2018 - 84
Today's Hotelier - April 2018 - 85
Today's Hotelier - April 2018 - Design
Today's Hotelier - April 2018 - 87
Today's Hotelier - April 2018 - 88
Today's Hotelier - April 2018 - 89
Today's Hotelier - April 2018 - Guest Experience
Today's Hotelier - April 2018 - 91
Today's Hotelier - April 2018 - 92
Today's Hotelier - April 2018 - 93
Today's Hotelier - April 2018 - 94
Today's Hotelier - April 2018 - 95
Today's Hotelier - April 2018 - Food & Beverage
Today's Hotelier - April 2018 - 97
Today's Hotelier - April 2018 - 98
Today's Hotelier - April 2018 - 99
Today's Hotelier - April 2018 - 100
Today's Hotelier - April 2018 - 101
Today's Hotelier - April 2018 - Technology
Today's Hotelier - April 2018 - 103
Today's Hotelier - April 2018 - 104
Today's Hotelier - April 2018 - 105
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 107
Today's Hotelier - April 2018 - 108
Today's Hotelier - April 2018 - 109
Today's Hotelier - April 2018 - 110
Today's Hotelier - April 2018 - 111
Today's Hotelier - April 2018 - HR & Employee Relations
Today's Hotelier - April 2018 - 113
Today's Hotelier - April 2018 - 114
Today's Hotelier - April 2018 - 115
Today's Hotelier - April 2018 - 116
Today's Hotelier - April 2018 - 117
Today's Hotelier - April 2018 - AAHOA Club Blue, Platinum, Gold & Silver Members
Today's Hotelier - April 2018 - 119
Today's Hotelier - April 2018 - AAHOA @ Industry Events
Today's Hotelier - April 2018 - 121
Today's Hotelier - April 2018 - 122
Today's Hotelier - April 2018 - Classifieds
Today's Hotelier - April 2018 - 124
Today's Hotelier - April 2018 - 125
Today's Hotelier - April 2018 - 126
Today's Hotelier - April 2018 - 127
Today's Hotelier - April 2018 - 128
Today's Hotelier - April 2018 - 129
Today's Hotelier - April 2018 - 130
Today's Hotelier - April 2018 - 131
Today's Hotelier - April 2018 - 132
Today's Hotelier - April 2018 - Advertiser Index
Today's Hotelier - April 2018 - 134
Today's Hotelier - April 2018 - 135
Today's Hotelier - April 2018 - Back of the House
Today's Hotelier - April 2018 - 137
Today's Hotelier - April 2018 - 138
Today's Hotelier - April 2018 - cover3
Today's Hotelier - April 2018 - cover4
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