Today's Hotelier - April 2018 - 44

What to watch for

Home2 Suites by Hilton has the largest extended-stay pipeline with 355 projects and 37,188 rooms, according to Lodging
Econometrics, followed by Marriott's Towneplace Suites with
208 projects and 21,299 rooms and its Residence Inn brand with
199 projects and 24,680 rooms. Last year, 239 extended-stay
hotels with 26,586 rooms opened in the U.S.
Ford said the demand for extended-stay rooms is especially
strong near family leisure destinations and some of the large
youth sports complexes that have sprouted up because they
are convenient for parents traveling with children.
"Extended stay gives you the flexibility to have a little bit
more space within your guestroom environment," Ford said.
"Suites have always been a part of the hotel business, but
extended stay has evolved the suite concept into more of a
family-style guestroom in some cases."
The increasing popularity of extended-stay hotels is just
one of the trends seen by hotel industry consultants in 2018.
Here are five more:
SHARED-SITE DEVELOPMENTS. Extended-stay construction is one of the factors driving the building of shared-site
developments, where a family of hotel brands puts two or
more brands next to each other to accommodate different
market segments. The individual hotels may be slightly
smaller than other locations within each brand and typically will have shared guest services and staffs, Ford said.
One such example is found in Teaneck, N.J., where Hilton
is constructing a 14-story building housing two hotel brands.
There will be 160 rooms in an extended-stay Homewood Suites
and another 190 in a Hampton Inn & Suites. The extended-stay
rooms address strong demand from professionals seeking
affordable rooms with an easy commute to Manhattan.
"Many of the shared-site developments do in fact contain
extended-stay components," Ford said.
Nelson F. Migdal, an attorney for the hotel industry and
a member of the Urban Land Institute's Hotel Development
Council, said shared-site developments are a way hotel brands
can stay connected to consumers as their travel habits and
priorities change over time.
"There is a lot of attention being paid to the millennial
customer, but I think we have to keep our minds open to the
idea that what is appealing to us today may change," he said.
"Single travelers' tastes and requirements are going to change
if they have a partner, if they have children, so the idea is,
and I think you're seeing this with the brands, that you have
to have a range of products."
MORE LAST-MINUTE BOOKING. Mike Schugt, president of
the Teneo Hospitality Group, said smartphone apps such as
HotelTonight are making it easier than ever for last-minute
travelers to arrive in a city on a whim and still find the best
deals on hotel rooms. The low national unemployment rate,
good deals on last-minute airfare and demanding work
schedules that prevent some consumers from planning
vacations long in advance are among the factors fueling
last-minute hotel bookings, he said.

4 4  | APRIL 2018 | TODAYSHOTELIER.COM

"As a traveler, you don't even have to make a hotel reservation ahead of time now," Schugt said. "In the digital age,
all the inventory is on the handheld devices and the laptops
of millions of people, so it's just so simple to book the day
of. Now they can book a last-minute flight and go see the
sporting event or the concert that they wanted to see."
SHORTER VACATIONS. Last-minute deals from airlines and
hotels looking to fill inventory have led to shorter vacations for many travelers who could manage to get away
for a long weekend on short notice but can't take off for
a full week or two, according to Jacquel Tucker, managing director of Global Hospitality Expert Solutions. Also
contributing to the trend is that while the unemployment
rate is low, consumers' wages have remained flat, making
it difficult for most people to splurge on long trips.
"It's all about being flexible and finding that last-minute
deal, and the economy is dictating a lot of that, where people
don't have that extra money to spend on a whole two-week
vacation," Tucker said. "The trend is very short-term travel,
and the length of stays isn't the same as it used to be. It's
rarer now for people to go away for a week or two weeks
unless they're traveling internationally. Mostly, it's a long
weekend, whenever they can get that in."
RISE IN ADVENTURE TRAVELING. U.S. national parks
enjoyed record popularity in 2016, with nearly 331 million visitors, a 7.7 percent increase from 2015, according
to the National Park Service, continuing a recent trend of
record visitation levels. Hotels near national parks and
other destinations that offer outdoor adventures such as
whitewater rafting, mountain biking and ziplining are
reaping the rewards, according to Christopher Henry,
chief executive of Majestic Hospitality.
"Adventure travel is one of the fastest-growing sectors
within the travel-and-tourism arena," Henry said. "In a quest
for new and different experiences, people are reconnecting
with the natural world. People want to see and experience
things that they can't in their hometowns."
INFORMAL EATS. Clark Wolf of the Clark Wolf Co. said a
recent experience he had while consulting for the Loews
hotels in Orlando, Fla., is representative of a broader
trend  - hotels devoting fewer resources to traditional
room service and more resources to food markets in the
lobby that allow guests to bring meals up to their rooms.
"Nobody wanted the butler room service that we had
very carefully and expensively designed," he said. "Nobody
wanted strangers to come rolling into their room with all
this gorgeous china and crystal. They didn't want it - they
were in Orlando, for God's sake. So, we did a little market,
called it Sal's Market, with a pizza station and some takeout deli stuff, and there was a line out the door with some
serious markup.
"They would call from their room, order something and
have it delivered in a bag. More hotels are doing exactly that.
They're having their own little markets in the lobby."
■


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Table of Contents for the Digital Edition of Today's Hotelier - April 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs & Advocacy
The C-Suite
Common Ground
Summer Season Offers Opportunities to Drive Business
Maximizing Your Experiential Travel Potential
What Can Hoteliers Learn From Other Industries?
Trends to Watch
Finance
Operations
Marketing
Small Business
Spotlight
Q&A
Perspectives
Travel
Leadership
Strategy
Design
Guest Experience
Food & Beverage
Technology
Operations
HR & Employee Relations
AAHOA Club Blue, Platinum, Gold & Silver Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - April 2018 - Intro
Today's Hotelier - April 2018 - cover1
Today's Hotelier - April 2018 - cover2
Today's Hotelier - April 2018 - insert1
Today's Hotelier - April 2018 - insert2
Today's Hotelier - April 2018 - 3
Today's Hotelier - April 2018 - 4
Today's Hotelier - April 2018 - 5
Today's Hotelier - April 2018 - 6
Today's Hotelier - April 2018 - 7
Today's Hotelier - April 2018 - 8
Today's Hotelier - April 2018 - 9
Today's Hotelier - April 2018 - 10
Today's Hotelier - April 2018 - 11
Today's Hotelier - April 2018 - Letter From the Chairman
Today's Hotelier - April 2018 - 13
Today's Hotelier - April 2018 - Letter From the President & CEO
Today's Hotelier - April 2018 - 15
Today's Hotelier - April 2018 - Government Affairs & Advocacy
Today's Hotelier - April 2018 - 17
Today's Hotelier - April 2018 - 18
Today's Hotelier - April 2018 - 19
Today's Hotelier - April 2018 - The C-Suite
Today's Hotelier - April 2018 - 21
Today's Hotelier - April 2018 - Common Ground
Today's Hotelier - April 2018 - 23
Today's Hotelier - April 2018 - Summer Season Offers Opportunities to Drive Business
Today's Hotelier - April 2018 - 25
Today's Hotelier - April 2018 - 26
Today's Hotelier - April 2018 - 27
Today's Hotelier - April 2018 - 28
Today's Hotelier - April 2018 - 29
Today's Hotelier - April 2018 - Maximizing Your Experiential Travel Potential
Today's Hotelier - April 2018 - 31
Today's Hotelier - April 2018 - 32
Today's Hotelier - April 2018 - 33
Today's Hotelier - April 2018 - 34
Today's Hotelier - April 2018 - 35
Today's Hotelier - April 2018 - What Can Hoteliers Learn From Other Industries?
Today's Hotelier - April 2018 - 37
Today's Hotelier - April 2018 - 38
Today's Hotelier - April 2018 - 39
Today's Hotelier - April 2018 - 40
Today's Hotelier - April 2018 - 41
Today's Hotelier - April 2018 - Trends to Watch
Today's Hotelier - April 2018 - 43
Today's Hotelier - April 2018 - 44
Today's Hotelier - April 2018 - 45
Today's Hotelier - April 2018 - Finance
Today's Hotelier - April 2018 - 47
Today's Hotelier - April 2018 - 48
Today's Hotelier - April 2018 - 49
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 51
Today's Hotelier - April 2018 - 52
Today's Hotelier - April 2018 - 53
Today's Hotelier - April 2018 - Marketing
Today's Hotelier - April 2018 - 55
Today's Hotelier - April 2018 - 56
Today's Hotelier - April 2018 - 57
Today's Hotelier - April 2018 - Small Business
Today's Hotelier - April 2018 - 59
Today's Hotelier - April 2018 - Spotlight
Today's Hotelier - April 2018 - 61
Today's Hotelier - April 2018 - Q&A
Today's Hotelier - April 2018 - 63
Today's Hotelier - April 2018 - 64
Today's Hotelier - April 2018 - 65
Today's Hotelier - April 2018 - Perspectives
Today's Hotelier - April 2018 - 67
Today's Hotelier - April 2018 - 68
Today's Hotelier - April 2018 - 69
Today's Hotelier - April 2018 - Travel
Today's Hotelier - April 2018 - 71
Today's Hotelier - April 2018 - 72
Today's Hotelier - April 2018 - 73
Today's Hotelier - April 2018 - 74
Today's Hotelier - April 2018 - 75
Today's Hotelier - April 2018 - Leadership
Today's Hotelier - April 2018 - 77
Today's Hotelier - April 2018 - 78
Today's Hotelier - April 2018 - 79
Today's Hotelier - April 2018 - 80
Today's Hotelier - April 2018 - 81
Today's Hotelier - April 2018 - Strategy
Today's Hotelier - April 2018 - 83
Today's Hotelier - April 2018 - 84
Today's Hotelier - April 2018 - 85
Today's Hotelier - April 2018 - Design
Today's Hotelier - April 2018 - 87
Today's Hotelier - April 2018 - 88
Today's Hotelier - April 2018 - 89
Today's Hotelier - April 2018 - Guest Experience
Today's Hotelier - April 2018 - 91
Today's Hotelier - April 2018 - 92
Today's Hotelier - April 2018 - 93
Today's Hotelier - April 2018 - 94
Today's Hotelier - April 2018 - 95
Today's Hotelier - April 2018 - Food & Beverage
Today's Hotelier - April 2018 - 97
Today's Hotelier - April 2018 - 98
Today's Hotelier - April 2018 - 99
Today's Hotelier - April 2018 - 100
Today's Hotelier - April 2018 - 101
Today's Hotelier - April 2018 - Technology
Today's Hotelier - April 2018 - 103
Today's Hotelier - April 2018 - 104
Today's Hotelier - April 2018 - 105
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 107
Today's Hotelier - April 2018 - 108
Today's Hotelier - April 2018 - 109
Today's Hotelier - April 2018 - 110
Today's Hotelier - April 2018 - 111
Today's Hotelier - April 2018 - HR & Employee Relations
Today's Hotelier - April 2018 - 113
Today's Hotelier - April 2018 - 114
Today's Hotelier - April 2018 - 115
Today's Hotelier - April 2018 - 116
Today's Hotelier - April 2018 - 117
Today's Hotelier - April 2018 - AAHOA Club Blue, Platinum, Gold & Silver Members
Today's Hotelier - April 2018 - 119
Today's Hotelier - April 2018 - AAHOA @ Industry Events
Today's Hotelier - April 2018 - 121
Today's Hotelier - April 2018 - 122
Today's Hotelier - April 2018 - Classifieds
Today's Hotelier - April 2018 - 124
Today's Hotelier - April 2018 - 125
Today's Hotelier - April 2018 - 126
Today's Hotelier - April 2018 - 127
Today's Hotelier - April 2018 - 128
Today's Hotelier - April 2018 - 129
Today's Hotelier - April 2018 - 130
Today's Hotelier - April 2018 - 131
Today's Hotelier - April 2018 - 132
Today's Hotelier - April 2018 - Advertiser Index
Today's Hotelier - April 2018 - 134
Today's Hotelier - April 2018 - 135
Today's Hotelier - April 2018 - Back of the House
Today's Hotelier - April 2018 - 137
Today's Hotelier - April 2018 - 138
Today's Hotelier - April 2018 - cover3
Today's Hotelier - April 2018 - cover4
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