Today's Hotelier - April 2018 - 64

TODAY'S HOTELIER Q&A

A strong driver for millennial travel, in particular, is the
"
opportunity to experience something new and authentic."
HOW DO MILLENNIALS AND
BABY BOOMER TRAVELERS
DIFFER WHEN IT COMES TO
SUMMER TRAVEL? WHAT ARE
THEIR MOTIVATIONS?
When it comes to summer travel for baby
boomers, a new study by AARP found
that this demographics' main travel
motivation is to relax and rejuvenate followed by simply getting away from their
normal everyday life. They also tend to
travel for multi-generational family trips
and bucket-list trips.
On the other hand, millennials are
looking for unique and customized experiences for their summer travels. They
are looking to experience the road less
traveled, and to get a taste of the culture, rather than simply seeing the most
popular tourist spot. That same AARP
study found that millennials are more
likely than baby boomers to travel for
adventure, the chance to try something
new and truly unique, and to improve
their health and wellness. I can attest
to this as my children are millennial
young adults and gravitate to this type
of travel, which also aligns well with my
and my wife's objectives in travel - we
are not into the relaxation mode vacation just yet!

HOW CAN HOTELS CATER
TOWARDS MILLENNIALS AND
BABY BOOMERS TO ENHANCE
THEIR SUMMER VACATION
EXPERIENCE, AND MEET THEIR
NEEDS/EXPECTATIONS?
Both baby boomers and millennials
are using technology more during their
travels. To create an unforgettable and
customized summer stay, it's important
for hotels to stay ahead of new trends in

6 4  | APRIL 2018 | TODAYSHOTELIER.COM

technology, and how guests want to use
them. Hotels can create an opportunity
for guests to have full control of their
experience through app-based technology which lets them check-in, change
the room temperature, order room service and more while freeing up clientfacing personnel to spend more time
providing top-of-class service to guests.
More and more hotels are doing this.
For example, with our current renovation of the Ritz Carlton South Beach, we
are looking to more fully develop guest
experiences through added technology
offerings, newly designed spaces in the
public areas and amenities in the pool
and beach areas. Summer is about sun,
fun and water, and the offerings of a
resort product have to have an aesthetic
that is pleasing and that also stimulates
all senses.
A strong driver for millennial travel,
in particular, is the opportunity to experience something new and authentic.
This often means excursions or activities
beyond hotel grounds, particularly in
urban areas such as Miami or Chicago.
This can be leveraged by a hotel when
it trains its team to be conscious and
proactive in providing these options to
guests. The concierge and other staff
should be able to offer guests a selection
of restaurants, popular attractions and
activities with local flair to appeal to this
generation. By demonstrating customized attention and knowledge of nearby
attractions and experiences, the hotel
can enhance the guest's experience,
thus increasing the chance for positive
recommendations and return visits.

WHAT WAYS CAN HOTELS
APPEAL TO LOCALS TO

GIVE THEM A SUMMER
STAYCATION EXPERIENCE?
To create an unforgettable staycation
experience this summer, hotels must
have something special that differentiates them from other nearby competitors which is especially challenging in
urban locations where there are plenty
of options. One way to accomplish this
is by breaking away from a cookie-cutter experience and delivering exceptional food and beverage offerings,
a unique onsite spa experience or in
the case of resorts, beach club access.
Certain amenities can't be overlooked
for locals like proper changing facilities
and showers.
In addition to unique dining options,
a fantastic way for hotels to engage
with locals and provide a customized
experience is through exceptional spas.
For example, the Exhale Spa at the RitzCarlton Bal Harbour appeals to locals
looking to get away from their day-today life, and enjoy a relaxing, vacationlike experience through innovative spa
treatments. More spas are recognizing
the importance of appealing to groups in
their local area, leading to new options
such as preparing a group for a night out
on the town, and giving them a taste
of vacation right in their backyard.
Hotel spas that do this right create a
memorable experience that keeps local
guests coming back for regular services
throughout the year.
■
Diego Lowenstein is the CEO
of Lionstone Development.


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - April 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs & Advocacy
The C-Suite
Common Ground
Summer Season Offers Opportunities to Drive Business
Maximizing Your Experiential Travel Potential
What Can Hoteliers Learn From Other Industries?
Trends to Watch
Finance
Operations
Marketing
Small Business
Spotlight
Q&A
Perspectives
Travel
Leadership
Strategy
Design
Guest Experience
Food & Beverage
Technology
Operations
HR & Employee Relations
AAHOA Club Blue, Platinum, Gold & Silver Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - April 2018 - Intro
Today's Hotelier - April 2018 - cover1
Today's Hotelier - April 2018 - cover2
Today's Hotelier - April 2018 - insert1
Today's Hotelier - April 2018 - insert2
Today's Hotelier - April 2018 - 3
Today's Hotelier - April 2018 - 4
Today's Hotelier - April 2018 - 5
Today's Hotelier - April 2018 - 6
Today's Hotelier - April 2018 - 7
Today's Hotelier - April 2018 - 8
Today's Hotelier - April 2018 - 9
Today's Hotelier - April 2018 - 10
Today's Hotelier - April 2018 - 11
Today's Hotelier - April 2018 - Letter From the Chairman
Today's Hotelier - April 2018 - 13
Today's Hotelier - April 2018 - Letter From the President & CEO
Today's Hotelier - April 2018 - 15
Today's Hotelier - April 2018 - Government Affairs & Advocacy
Today's Hotelier - April 2018 - 17
Today's Hotelier - April 2018 - 18
Today's Hotelier - April 2018 - 19
Today's Hotelier - April 2018 - The C-Suite
Today's Hotelier - April 2018 - 21
Today's Hotelier - April 2018 - Common Ground
Today's Hotelier - April 2018 - 23
Today's Hotelier - April 2018 - Summer Season Offers Opportunities to Drive Business
Today's Hotelier - April 2018 - 25
Today's Hotelier - April 2018 - 26
Today's Hotelier - April 2018 - 27
Today's Hotelier - April 2018 - 28
Today's Hotelier - April 2018 - 29
Today's Hotelier - April 2018 - Maximizing Your Experiential Travel Potential
Today's Hotelier - April 2018 - 31
Today's Hotelier - April 2018 - 32
Today's Hotelier - April 2018 - 33
Today's Hotelier - April 2018 - 34
Today's Hotelier - April 2018 - 35
Today's Hotelier - April 2018 - What Can Hoteliers Learn From Other Industries?
Today's Hotelier - April 2018 - 37
Today's Hotelier - April 2018 - 38
Today's Hotelier - April 2018 - 39
Today's Hotelier - April 2018 - 40
Today's Hotelier - April 2018 - 41
Today's Hotelier - April 2018 - Trends to Watch
Today's Hotelier - April 2018 - 43
Today's Hotelier - April 2018 - 44
Today's Hotelier - April 2018 - 45
Today's Hotelier - April 2018 - Finance
Today's Hotelier - April 2018 - 47
Today's Hotelier - April 2018 - 48
Today's Hotelier - April 2018 - 49
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 51
Today's Hotelier - April 2018 - 52
Today's Hotelier - April 2018 - 53
Today's Hotelier - April 2018 - Marketing
Today's Hotelier - April 2018 - 55
Today's Hotelier - April 2018 - 56
Today's Hotelier - April 2018 - 57
Today's Hotelier - April 2018 - Small Business
Today's Hotelier - April 2018 - 59
Today's Hotelier - April 2018 - Spotlight
Today's Hotelier - April 2018 - 61
Today's Hotelier - April 2018 - Q&A
Today's Hotelier - April 2018 - 63
Today's Hotelier - April 2018 - 64
Today's Hotelier - April 2018 - 65
Today's Hotelier - April 2018 - Perspectives
Today's Hotelier - April 2018 - 67
Today's Hotelier - April 2018 - 68
Today's Hotelier - April 2018 - 69
Today's Hotelier - April 2018 - Travel
Today's Hotelier - April 2018 - 71
Today's Hotelier - April 2018 - 72
Today's Hotelier - April 2018 - 73
Today's Hotelier - April 2018 - 74
Today's Hotelier - April 2018 - 75
Today's Hotelier - April 2018 - Leadership
Today's Hotelier - April 2018 - 77
Today's Hotelier - April 2018 - 78
Today's Hotelier - April 2018 - 79
Today's Hotelier - April 2018 - 80
Today's Hotelier - April 2018 - 81
Today's Hotelier - April 2018 - Strategy
Today's Hotelier - April 2018 - 83
Today's Hotelier - April 2018 - 84
Today's Hotelier - April 2018 - 85
Today's Hotelier - April 2018 - Design
Today's Hotelier - April 2018 - 87
Today's Hotelier - April 2018 - 88
Today's Hotelier - April 2018 - 89
Today's Hotelier - April 2018 - Guest Experience
Today's Hotelier - April 2018 - 91
Today's Hotelier - April 2018 - 92
Today's Hotelier - April 2018 - 93
Today's Hotelier - April 2018 - 94
Today's Hotelier - April 2018 - 95
Today's Hotelier - April 2018 - Food & Beverage
Today's Hotelier - April 2018 - 97
Today's Hotelier - April 2018 - 98
Today's Hotelier - April 2018 - 99
Today's Hotelier - April 2018 - 100
Today's Hotelier - April 2018 - 101
Today's Hotelier - April 2018 - Technology
Today's Hotelier - April 2018 - 103
Today's Hotelier - April 2018 - 104
Today's Hotelier - April 2018 - 105
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 107
Today's Hotelier - April 2018 - 108
Today's Hotelier - April 2018 - 109
Today's Hotelier - April 2018 - 110
Today's Hotelier - April 2018 - 111
Today's Hotelier - April 2018 - HR & Employee Relations
Today's Hotelier - April 2018 - 113
Today's Hotelier - April 2018 - 114
Today's Hotelier - April 2018 - 115
Today's Hotelier - April 2018 - 116
Today's Hotelier - April 2018 - 117
Today's Hotelier - April 2018 - AAHOA Club Blue, Platinum, Gold & Silver Members
Today's Hotelier - April 2018 - 119
Today's Hotelier - April 2018 - AAHOA @ Industry Events
Today's Hotelier - April 2018 - 121
Today's Hotelier - April 2018 - 122
Today's Hotelier - April 2018 - Classifieds
Today's Hotelier - April 2018 - 124
Today's Hotelier - April 2018 - 125
Today's Hotelier - April 2018 - 126
Today's Hotelier - April 2018 - 127
Today's Hotelier - April 2018 - 128
Today's Hotelier - April 2018 - 129
Today's Hotelier - April 2018 - 130
Today's Hotelier - April 2018 - 131
Today's Hotelier - April 2018 - 132
Today's Hotelier - April 2018 - Advertiser Index
Today's Hotelier - April 2018 - 134
Today's Hotelier - April 2018 - 135
Today's Hotelier - April 2018 - Back of the House
Today's Hotelier - April 2018 - 137
Today's Hotelier - April 2018 - 138
Today's Hotelier - April 2018 - cover3
Today's Hotelier - April 2018 - cover4
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