Today's Hotelier - April 2018 - 84

STRATEGY

M&R to open first
TownePlace Suites in New York

Adding to its growing portfolio of premier brands in
Manhattan, M&R Hotel Management soon will open Marriott's
first extended-stay TownePlace Suites hotel in New York City. The
113-room property is nearing completion on West 44th Street.
The hotel is one of
four new M&R properties
under development. A
568-room SpringHill
Suites/Fairfield Inn
dual-branded hotel is
scheduled to open later
in the year on West 36th
Street. Other projects
include a 164-room hotel
on East 39th Street and
205-room property on
Fifth Avenue.
Learn how you can
benefit from our 25year record of success.
We operate hotels from
an investor's perspective.
Our signature "hands-on hospitality" approach includes a topdown approach to sales, marketing and revenue management.
We'll prepare a custom management agreement to fit your
specific needs.

M&R Hotel Management
49 Watermill Lane
Great Neck NY 11021
516-279-4888

Manhattan Offices:
469 7th Avenue, Suites 739 and 742
New York, NY 10018
212-359-9500

Dallas:
972-467-1333

www.mrhotelmanagement.net
info@mrhotelmanagement.net

8 4  | APRIL
906393_MandR.indd
1

2018 | TODAYSHOTELIER.COM

2/28/18 3:45 PM

boggling. Many believe they have to be a part of a system with
300 or more hotels. However, if of those 300 hotels a large
percentage are substandard, what good does that affiliation
do the hotel owner? He or she could end up alienating a huge
percentage of the traveling public who may have had a bad
experience with that brand no matter where they stayed.
Bigger isn't always better.
Some franchise companies are actually dangling cash in
front of new or struggling hotel operators as an incentive to
sign 10- or 15-year license agreements that entail high fees,
no windows and significant physical upgrades. If that's not
bad enough, it normally comes with huge liquidated damages
in the event of early termination. Yes, that upfront money
is tempting, but you are locked in for a very, very long time
even if the brand isn't producing anything close to what you
had hoped.

COMMON SENSE QUESTIONS
Before renewing a franchise contract or switching from independent status to branded, ask yourself a few questions:
Are the new properties in your area outperforming you
physically because your asset is old and tired?
Will the changes your franchisor is requiring you to make,
including technology, renovations, standards, etc., provide
you with a fairly quick return or will it simply drain your
bottom line?
Is your franchise company partnering you with great vendors who assure you some of the best pricing in the industry?
Does your franchise partner provide training for your
employees in each and every category?
We are in the people business, not the hotel business, not the
real estate business. All the advertising and marketing efforts
put forth will not give you a full return on your investment
until your people are properly trained to serve the traveling
public. All of the above must be tied together with a fair agreement - one that gives you low fees and rolling windows in the
event you need to move on for whatever reason including a
potential property sale.
If your hotel is not all that it can be, if your bottom line
is not helping, if your relationship with your franchisor is
not mutually beneficial, then it's time to start rethinking
your strategy.
■
Steve Belmonte is CEO of Vimana Franchise Systems LLC, a hotel
franchise company that owns Centerstone Inns, Centerstone
Hotels, and Centerstone Plaza Hotels, a mid-tier to upper
mid-tier three segment franchise designed to create a fair and
cost-effective model for hotel owners. Vimana also owns Key
West Inns, Key West Hotels, and Key West Resorts, an economy
friendly brand in a three-tier segment giving hotel owners the
right fit for their product. The newest addition to the Vimana
franchise is the Independent Collection by Vimana, a solution for
independent hotels looking to keep their name but desiring soft
brand benefits.


http://www.mrhotelmanagement.net http://www.mrhotelmanagement.net http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - April 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs & Advocacy
The C-Suite
Common Ground
Summer Season Offers Opportunities to Drive Business
Maximizing Your Experiential Travel Potential
What Can Hoteliers Learn From Other Industries?
Trends to Watch
Finance
Operations
Marketing
Small Business
Spotlight
Q&A
Perspectives
Travel
Leadership
Strategy
Design
Guest Experience
Food & Beverage
Technology
Operations
HR & Employee Relations
AAHOA Club Blue, Platinum, Gold & Silver Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - April 2018 - Intro
Today's Hotelier - April 2018 - cover1
Today's Hotelier - April 2018 - cover2
Today's Hotelier - April 2018 - insert1
Today's Hotelier - April 2018 - insert2
Today's Hotelier - April 2018 - 3
Today's Hotelier - April 2018 - 4
Today's Hotelier - April 2018 - 5
Today's Hotelier - April 2018 - 6
Today's Hotelier - April 2018 - 7
Today's Hotelier - April 2018 - 8
Today's Hotelier - April 2018 - 9
Today's Hotelier - April 2018 - 10
Today's Hotelier - April 2018 - 11
Today's Hotelier - April 2018 - Letter From the Chairman
Today's Hotelier - April 2018 - 13
Today's Hotelier - April 2018 - Letter From the President & CEO
Today's Hotelier - April 2018 - 15
Today's Hotelier - April 2018 - Government Affairs & Advocacy
Today's Hotelier - April 2018 - 17
Today's Hotelier - April 2018 - 18
Today's Hotelier - April 2018 - 19
Today's Hotelier - April 2018 - The C-Suite
Today's Hotelier - April 2018 - 21
Today's Hotelier - April 2018 - Common Ground
Today's Hotelier - April 2018 - 23
Today's Hotelier - April 2018 - Summer Season Offers Opportunities to Drive Business
Today's Hotelier - April 2018 - 25
Today's Hotelier - April 2018 - 26
Today's Hotelier - April 2018 - 27
Today's Hotelier - April 2018 - 28
Today's Hotelier - April 2018 - 29
Today's Hotelier - April 2018 - Maximizing Your Experiential Travel Potential
Today's Hotelier - April 2018 - 31
Today's Hotelier - April 2018 - 32
Today's Hotelier - April 2018 - 33
Today's Hotelier - April 2018 - 34
Today's Hotelier - April 2018 - 35
Today's Hotelier - April 2018 - What Can Hoteliers Learn From Other Industries?
Today's Hotelier - April 2018 - 37
Today's Hotelier - April 2018 - 38
Today's Hotelier - April 2018 - 39
Today's Hotelier - April 2018 - 40
Today's Hotelier - April 2018 - 41
Today's Hotelier - April 2018 - Trends to Watch
Today's Hotelier - April 2018 - 43
Today's Hotelier - April 2018 - 44
Today's Hotelier - April 2018 - 45
Today's Hotelier - April 2018 - Finance
Today's Hotelier - April 2018 - 47
Today's Hotelier - April 2018 - 48
Today's Hotelier - April 2018 - 49
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 51
Today's Hotelier - April 2018 - 52
Today's Hotelier - April 2018 - 53
Today's Hotelier - April 2018 - Marketing
Today's Hotelier - April 2018 - 55
Today's Hotelier - April 2018 - 56
Today's Hotelier - April 2018 - 57
Today's Hotelier - April 2018 - Small Business
Today's Hotelier - April 2018 - 59
Today's Hotelier - April 2018 - Spotlight
Today's Hotelier - April 2018 - 61
Today's Hotelier - April 2018 - Q&A
Today's Hotelier - April 2018 - 63
Today's Hotelier - April 2018 - 64
Today's Hotelier - April 2018 - 65
Today's Hotelier - April 2018 - Perspectives
Today's Hotelier - April 2018 - 67
Today's Hotelier - April 2018 - 68
Today's Hotelier - April 2018 - 69
Today's Hotelier - April 2018 - Travel
Today's Hotelier - April 2018 - 71
Today's Hotelier - April 2018 - 72
Today's Hotelier - April 2018 - 73
Today's Hotelier - April 2018 - 74
Today's Hotelier - April 2018 - 75
Today's Hotelier - April 2018 - Leadership
Today's Hotelier - April 2018 - 77
Today's Hotelier - April 2018 - 78
Today's Hotelier - April 2018 - 79
Today's Hotelier - April 2018 - 80
Today's Hotelier - April 2018 - 81
Today's Hotelier - April 2018 - Strategy
Today's Hotelier - April 2018 - 83
Today's Hotelier - April 2018 - 84
Today's Hotelier - April 2018 - 85
Today's Hotelier - April 2018 - Design
Today's Hotelier - April 2018 - 87
Today's Hotelier - April 2018 - 88
Today's Hotelier - April 2018 - 89
Today's Hotelier - April 2018 - Guest Experience
Today's Hotelier - April 2018 - 91
Today's Hotelier - April 2018 - 92
Today's Hotelier - April 2018 - 93
Today's Hotelier - April 2018 - 94
Today's Hotelier - April 2018 - 95
Today's Hotelier - April 2018 - Food & Beverage
Today's Hotelier - April 2018 - 97
Today's Hotelier - April 2018 - 98
Today's Hotelier - April 2018 - 99
Today's Hotelier - April 2018 - 100
Today's Hotelier - April 2018 - 101
Today's Hotelier - April 2018 - Technology
Today's Hotelier - April 2018 - 103
Today's Hotelier - April 2018 - 104
Today's Hotelier - April 2018 - 105
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 107
Today's Hotelier - April 2018 - 108
Today's Hotelier - April 2018 - 109
Today's Hotelier - April 2018 - 110
Today's Hotelier - April 2018 - 111
Today's Hotelier - April 2018 - HR & Employee Relations
Today's Hotelier - April 2018 - 113
Today's Hotelier - April 2018 - 114
Today's Hotelier - April 2018 - 115
Today's Hotelier - April 2018 - 116
Today's Hotelier - April 2018 - 117
Today's Hotelier - April 2018 - AAHOA Club Blue, Platinum, Gold & Silver Members
Today's Hotelier - April 2018 - 119
Today's Hotelier - April 2018 - AAHOA @ Industry Events
Today's Hotelier - April 2018 - 121
Today's Hotelier - April 2018 - 122
Today's Hotelier - April 2018 - Classifieds
Today's Hotelier - April 2018 - 124
Today's Hotelier - April 2018 - 125
Today's Hotelier - April 2018 - 126
Today's Hotelier - April 2018 - 127
Today's Hotelier - April 2018 - 128
Today's Hotelier - April 2018 - 129
Today's Hotelier - April 2018 - 130
Today's Hotelier - April 2018 - 131
Today's Hotelier - April 2018 - 132
Today's Hotelier - April 2018 - Advertiser Index
Today's Hotelier - April 2018 - 134
Today's Hotelier - April 2018 - 135
Today's Hotelier - April 2018 - Back of the House
Today's Hotelier - April 2018 - 137
Today's Hotelier - April 2018 - 138
Today's Hotelier - April 2018 - cover3
Today's Hotelier - April 2018 - cover4
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