Today's Hotelier - April 2018 - 88

DESIGN

want to experience new locations and return
"toTravelers
a hotel room that feels like home. In the past, hotels
have chosen bland furniture that appeals to the widest
range of tastes. This year, top hotels are choosing
furniture and upholstery that feels more personal.

"

feels like home. In the past, hotels have
chosen bland furniture that appeals to
the widest range of tastes. This year,
top hotels are choosing furniture and
upholstery that feels more personal than
sterile neutrals.
Unique furnishings add a burst of
color or incorporate a bold pattern that
makes rooms feel inviting and unique.
When a historic Seattle hotel wanted to
offer guests a comfortable getaway with
a timeless, classic feel, they chose colorful sleek sofas with gel-infused memory
foam mattresses so guests felt they were
staying in a luxurious historic home.
A hotel in Austin, Texas, showed their
state pride by providing options in rich,
durable hide. A resort in Jackson Hole
had a unique rustic feel, so they chose
sleepers in chocolate brown leather to
make guests feel at home.

GREEN FURNITURE
The number of travelers who prefer
eco-friendly amenities continues to
rise. Hotels are taking note of changing
consumer preferences and aiming for
sustainability for a variety of reasons.
Sustainable hospitality helps to
reduce costs. Hotels are improving insulation and appliances to boost energyefficiency. It also helps them stand
out to consumers. When being environmentally conscious is important to
travelers, they stay at hotels that share
their values.
One way hotels are going green
involves their furnishings, which can
be made from environmentally friendly
materials that are either recycled or
can be recycled at the end of the unit's
lifespan. Manufacturers use waterbased stains and non-toxic glues so no

8 8  | APRIL 2018 | TODAYSHOTELIER.COM

pollutants are released into the environment when furnishings are made.

VERSATILE
ACCOMMODATIONS
Hotels have always chosen furniture
that accommodates a wide range of uses.
As they face increasing competition
from vacation rental websites, versatility is more important than ever. Hotel
rooms have a limited amount of space,
so there aren't many options for fitting
in more people.
One day a single businessman might
rent a hotel room. The next, it might
be inhabited by a family of six. Hotels
seek to provide the businessman with
a quiet, clean space to prepare for the
next day and offer the family plenty of
room to sleep. The next day the whole
floor might be filled with middle schoolers on a band trip. Hotels can invest in
sleeper sofas to appeal to a wider range
of guests. Without taking up any additional square footage, they can sleep two
extra guests per room.

LUXURY AND COMFORT
When people stay in a hotel, they want
to feel pampered. Hotels choose precise
tailoring, and look for impeccable quality in upholstery so guests feel they're
receiving top-notch accommodations.
How an object feels is as important as
how it looks. If fabrics are scratchy or
feel cheap, guests are more likely to

leave negative reviews and less likely
to return.
Hotel furniture is chosen not just for
its durability, but for its ability to provide
comfort and style. Hotel guests appreciate furniture with clean lines, decorative
stitching and coordinated coffee and end
tables, with a sharp contemporary style.

INDOORS AND
OUTDOORS MINGLE
Expect to see more hotel furniture made
of natural materials that look like they
were made to go with the outdoor environment. One North Carolina resort
recently upgraded its ocean-front units
with furnishings that complemented
the view. They chose colors, fabrics
and tables as soothing as the sand and
sea. Napa Valley is known for its sun
and vineyards, so when a hotel there
decided to renovate, they chose natural
wood and bright green for sun-drenched
rooms with a quirky vibe.
In the era of Airbnb and rentals, help
your hotel stand out among the myriad
choices consumers have today by incorporating some fresh design changes.
Offer your guests the best experiences and amenities through exceptional design.
■
Max Alcabes is a writer with Sleepers
in Seattle. For more information, visit
www.sleepersinseattle.com.


http://www.sleepersinseattle.com http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - April 2018

Letter From the Chairman
Letter From the President & CEO
Government Affairs & Advocacy
The C-Suite
Common Ground
Summer Season Offers Opportunities to Drive Business
Maximizing Your Experiential Travel Potential
What Can Hoteliers Learn From Other Industries?
Trends to Watch
Finance
Operations
Marketing
Small Business
Spotlight
Q&A
Perspectives
Travel
Leadership
Strategy
Design
Guest Experience
Food & Beverage
Technology
Operations
HR & Employee Relations
AAHOA Club Blue, Platinum, Gold & Silver Members
AAHOA @ Industry Events
Classifieds
Advertiser Index
Back of the House
Today's Hotelier - April 2018 - Intro
Today's Hotelier - April 2018 - cover1
Today's Hotelier - April 2018 - cover2
Today's Hotelier - April 2018 - insert1
Today's Hotelier - April 2018 - insert2
Today's Hotelier - April 2018 - 3
Today's Hotelier - April 2018 - 4
Today's Hotelier - April 2018 - 5
Today's Hotelier - April 2018 - 6
Today's Hotelier - April 2018 - 7
Today's Hotelier - April 2018 - 8
Today's Hotelier - April 2018 - 9
Today's Hotelier - April 2018 - 10
Today's Hotelier - April 2018 - 11
Today's Hotelier - April 2018 - Letter From the Chairman
Today's Hotelier - April 2018 - 13
Today's Hotelier - April 2018 - Letter From the President & CEO
Today's Hotelier - April 2018 - 15
Today's Hotelier - April 2018 - Government Affairs & Advocacy
Today's Hotelier - April 2018 - 17
Today's Hotelier - April 2018 - 18
Today's Hotelier - April 2018 - 19
Today's Hotelier - April 2018 - The C-Suite
Today's Hotelier - April 2018 - 21
Today's Hotelier - April 2018 - Common Ground
Today's Hotelier - April 2018 - 23
Today's Hotelier - April 2018 - Summer Season Offers Opportunities to Drive Business
Today's Hotelier - April 2018 - 25
Today's Hotelier - April 2018 - 26
Today's Hotelier - April 2018 - 27
Today's Hotelier - April 2018 - 28
Today's Hotelier - April 2018 - 29
Today's Hotelier - April 2018 - Maximizing Your Experiential Travel Potential
Today's Hotelier - April 2018 - 31
Today's Hotelier - April 2018 - 32
Today's Hotelier - April 2018 - 33
Today's Hotelier - April 2018 - 34
Today's Hotelier - April 2018 - 35
Today's Hotelier - April 2018 - What Can Hoteliers Learn From Other Industries?
Today's Hotelier - April 2018 - 37
Today's Hotelier - April 2018 - 38
Today's Hotelier - April 2018 - 39
Today's Hotelier - April 2018 - 40
Today's Hotelier - April 2018 - 41
Today's Hotelier - April 2018 - Trends to Watch
Today's Hotelier - April 2018 - 43
Today's Hotelier - April 2018 - 44
Today's Hotelier - April 2018 - 45
Today's Hotelier - April 2018 - Finance
Today's Hotelier - April 2018 - 47
Today's Hotelier - April 2018 - 48
Today's Hotelier - April 2018 - 49
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 51
Today's Hotelier - April 2018 - 52
Today's Hotelier - April 2018 - 53
Today's Hotelier - April 2018 - Marketing
Today's Hotelier - April 2018 - 55
Today's Hotelier - April 2018 - 56
Today's Hotelier - April 2018 - 57
Today's Hotelier - April 2018 - Small Business
Today's Hotelier - April 2018 - 59
Today's Hotelier - April 2018 - Spotlight
Today's Hotelier - April 2018 - 61
Today's Hotelier - April 2018 - Q&A
Today's Hotelier - April 2018 - 63
Today's Hotelier - April 2018 - 64
Today's Hotelier - April 2018 - 65
Today's Hotelier - April 2018 - Perspectives
Today's Hotelier - April 2018 - 67
Today's Hotelier - April 2018 - 68
Today's Hotelier - April 2018 - 69
Today's Hotelier - April 2018 - Travel
Today's Hotelier - April 2018 - 71
Today's Hotelier - April 2018 - 72
Today's Hotelier - April 2018 - 73
Today's Hotelier - April 2018 - 74
Today's Hotelier - April 2018 - 75
Today's Hotelier - April 2018 - Leadership
Today's Hotelier - April 2018 - 77
Today's Hotelier - April 2018 - 78
Today's Hotelier - April 2018 - 79
Today's Hotelier - April 2018 - 80
Today's Hotelier - April 2018 - 81
Today's Hotelier - April 2018 - Strategy
Today's Hotelier - April 2018 - 83
Today's Hotelier - April 2018 - 84
Today's Hotelier - April 2018 - 85
Today's Hotelier - April 2018 - Design
Today's Hotelier - April 2018 - 87
Today's Hotelier - April 2018 - 88
Today's Hotelier - April 2018 - 89
Today's Hotelier - April 2018 - Guest Experience
Today's Hotelier - April 2018 - 91
Today's Hotelier - April 2018 - 92
Today's Hotelier - April 2018 - 93
Today's Hotelier - April 2018 - 94
Today's Hotelier - April 2018 - 95
Today's Hotelier - April 2018 - Food & Beverage
Today's Hotelier - April 2018 - 97
Today's Hotelier - April 2018 - 98
Today's Hotelier - April 2018 - 99
Today's Hotelier - April 2018 - 100
Today's Hotelier - April 2018 - 101
Today's Hotelier - April 2018 - Technology
Today's Hotelier - April 2018 - 103
Today's Hotelier - April 2018 - 104
Today's Hotelier - April 2018 - 105
Today's Hotelier - April 2018 - Operations
Today's Hotelier - April 2018 - 107
Today's Hotelier - April 2018 - 108
Today's Hotelier - April 2018 - 109
Today's Hotelier - April 2018 - 110
Today's Hotelier - April 2018 - 111
Today's Hotelier - April 2018 - HR & Employee Relations
Today's Hotelier - April 2018 - 113
Today's Hotelier - April 2018 - 114
Today's Hotelier - April 2018 - 115
Today's Hotelier - April 2018 - 116
Today's Hotelier - April 2018 - 117
Today's Hotelier - April 2018 - AAHOA Club Blue, Platinum, Gold & Silver Members
Today's Hotelier - April 2018 - 119
Today's Hotelier - April 2018 - AAHOA @ Industry Events
Today's Hotelier - April 2018 - 121
Today's Hotelier - April 2018 - 122
Today's Hotelier - April 2018 - Classifieds
Today's Hotelier - April 2018 - 124
Today's Hotelier - April 2018 - 125
Today's Hotelier - April 2018 - 126
Today's Hotelier - April 2018 - 127
Today's Hotelier - April 2018 - 128
Today's Hotelier - April 2018 - 129
Today's Hotelier - April 2018 - 130
Today's Hotelier - April 2018 - 131
Today's Hotelier - April 2018 - 132
Today's Hotelier - April 2018 - Advertiser Index
Today's Hotelier - April 2018 - 134
Today's Hotelier - April 2018 - 135
Today's Hotelier - April 2018 - Back of the House
Today's Hotelier - April 2018 - 137
Today's Hotelier - April 2018 - 138
Today's Hotelier - April 2018 - cover3
Today's Hotelier - April 2018 - cover4
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