Today's Hotelier - June 2016 - (Page 42)

TECHNOLOGY 7.5-MinutE rEading tiME How are you engaging with your guests online? Write to our editor at guEst EngagEMEnt What's reputation management really about? 5 engagement strategies for every hotelier's operational mix. by DJ VaLLaURI When you engage with customers, you create opportunities for loyalty to build. And when you have loyal customers, then you've created potential evangelists. And evangelists convert into revenue. Proactive reputation management equals revenue booked. 42  | June 2016 | TODAYSHOTELIER.COM http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - June 2016

Letter From the Chairman
Letter from the President & CEO
Lobby Bytes
AAHOA Spotlight
Captive Insurance: Turning an expense into an asset
Compliance & Legal
Women Rising: Knocking down barriers
Finance Q&A
Sales & Marketing
The Magic 11: Essential qualities of successful hotel owners
Behind the Scenes
AAHOA Founding Members
Advertiser Index

Today's Hotelier - June 2016