Today's Hotelier - August 2016 - (Page cover1)

today's August 2016 | THE OFFICIAL PUBLICATION OF THE ASIAN AMERICAN HOTEL OWNERS ASSOCIATION Lessons learned after 25 years in hotel marketing Using IMAGINATION and INGENUITY to differentiate your property THE ART SCIENCE OF STORYTELLING Making your hotel brand come alive Magnuson Hotels CEO Thomas Magnuson on expanding your network of influence LOW-COST HIGH-IMPACT ways to reach customers with content

Table of Contents for the Digital Edition of Today's Hotelier - August 2016

Letter From the Chairman
Letter From the President & CEO
News Bytes
AAHOA Spotlight
7 of the Latest Ways Big Brands Are Using Content
10 Things Learned in 25 Years of Hotel Marketing
The Art and Science of Storytelling
Limited Service Does Not Mean Limiting Your Imagination
Finance Q&A
Government Affairs
Back of the House
Finance & Revenue
AAHOA Founding Members
AAHOA Event Shots
Advertiser Index

Today's Hotelier - August 2016