Today's Hotelier - September 2016 - 12
kana Hotel Group breakinG Ground on Hilton tru property
PHOTO: TRU bY HILTON.
The Kana Hotel Group of Knoxville, Tenn., will break ground on a brand-new fourstory 90-room Hilton Tru property. The project is aimed at catering to millennials
and other price-conscious travelers looking for clean, modern rooms all for about
$100 a night.
In an article on Tallahassee.com, Alpesh Patel, chief executive officer of the
Kana Hotel Group, said in their market research, the moderate rates didn't justify
a high-end hotel, "But we saw a need for good quality, clean properties," he said.
Until a few months ago, Patel had never visited Florida's capital. "This is our first
hotel in Tallahassee," Patel said in the article. "We like markets that have diverse
demand generators - it's a state capital,
it has a large university."
The group hopes to break ground in
early October and have the hotel up and
running in the next 10-12 months.
"Our goal is to be open before the first
football game," he said.
Milestone project HiGHliGHts
Multi-brand Hotel trend
PHOTO COURTESY mARRIOTT INTERNATIONAL.
Marriott celebrated the groundbreaking of its first-ever hotel to contain three of
its brands in a single building. The project will rise in Nashville's SoBro neighborhood, which over the last few years has been transforming into a bustling area.
The 470-room, $137-million hotel is expected to open mid-year in 2018.
"Marriott continues to grow its multi-brand portfolio, as these projects offer a
myriad of benefits to both our development partners and our guests. Developers
can target multiple consumer segments while benefitting from significant construction and cost synergies. Hotel guests are offered a wider range of options to
serve all of their travel needs," said Tony Capuano, executive vice president and
global chief development officer at Marriott.
The L-shaped, 21-story building being developed by Atlanta-based North Point
Hospitality will contain an AC Hotels by Marriott ® that will occupy 209 rooms and
a combined SpringHill Suites by Marriott ® and Residence Inn by Marriott ® in the
adjoining wing with 125 rooms and 136 rooms, respectively. Though customers
will see and experience three distinct brands and experiences, the developer has
planned to consolidate behind-the-scenes operations and spaces to reduce ongoing expenses.
"We are very excited to make history with Marriott by being the first company to
develop a tri-branded Marriott hotel," said S. Jay Patel, president and CEO of North
Customers stand to benefit from this trend
since the multi-brand hotels typically have more
robust amenities. North Point Hospitality's plan
for the project includes a large pool, state-ofthe-art fitness center, and large conference and
meeting space on the top floor.
STORY FROM MARRIOTT INTERNATIONAL PRESS RELEASE.
Construction begins on Marriott's first‑ever
triple‑brand hotel, located in Nashville's
popular Sobro neighborhood [rendering].
12 | SEpTEMbER 2016 | TODAYSHOTELIER.COM
PHOTO: OmNI mAjESTIC HOTEL.
The historic Omni Majestic
Hotel, built in 1913, was acquired
by Hawkeye Hotels, based in
Burlington, Iowa. This year,
Hawkeye Hotels also acquired
Hotel Modern, a 10-story hotel in
New Orleans, La.
The Omni Majestic Hotel
is located in the heart of the
St. Louis Central Business District,
which is home to nine Fortune
In a news release, president of
Hawkeye Hotels Ravi Patel said
his company plans to completely
refurbish and rebrand the hotel.
Once renovations are complete, the
brand and flag of the hotel will be
determined. Patel said Hawkeye
Hotels is in talks with partners
such as Marriott, Hilton and IHG.
"We're taking great care to
restore and update a hotel that has
been around for over a century,"
Patel said. After renovations are
complete, the historic hotel will
feature a 24-hour business center,
high-speed internet, a fitness center and 1,800 square feet of meeting space.
"From a development standpoint, this deal really encompasses
everything we look for, which is a
vibrant market supported by strong
demand generators, a partnership
with a trusted brand and a healthy
economy that is built to last," said
Raj Patel, Hawkeye Hotels chief
Table of Contents for the Digital Edition of Today's Hotelier - September 2016
Letter From the Chairman
Letter From the President & Ceo
5 Easy Ways to Become a Health‑Conscious Hotelier
4 Points of the Traveler's Journey
Navigating to Healthful
The Latest Strategies in Achieving Sustainability Savings
Sales & Marketing
AAHOA Founding Members
AAHOA Event Shots
Today's Hotelier - September 2016