Today's Hotelier - September 2016 - 60

SALES & MARKETInG 7-Minute readinG tiMe EffECtivE sElling with logic and emotion How to turn features into benefits, leading to more personalized experiences, stronger customer relationships and increased sales. by ALISSA FRIEDMAN 6 0  | SEpTEMbER 2016 | TODAYSHOTELIER.COM http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - September 2016

Letter From the Chairman
Letter From the President & Ceo
News Bytes
AAHOA Spotlight
Government Affairs
5 Easy Ways to Become a Health‑Conscious Hotelier
4 Points of the Traveler's Journey
Navigating to Healthful
The Latest Strategies in Achieving Sustainability Savings
Employee Training
Sales & Marketing
Finance Q&A
AAHOA Founding Members
AAHOA Event Shots
Advertiser Index

Today's Hotelier - September 2016