Today's Hotelier - September 2017 - 12

LETTER FROM THE PRESIDENT & CEO

From 'sea to
shining sea'
CHIP ROGERS
AAHOA President & CEO

America's vast and beautiful natural resources drive tourism.

O

NE OF THE GREATEST
blessings America has
is its incredible natural
resources and opportunities for outdoor recreation. These assets to the
country are major drivers of the economy -
and contribute directly to the healthy bottom line of the lodging industry.
This month, Today's Hotelier features an
article by our friends at The Pew Charitable
Trust that discusses the need to revitalize the federally controlled national parks.
Marcia August, the director of the group's
efforts to restore the national parks, has
some incredible statistics. Visitors to the
National Park Service spent more than $5.7
billion on lodging in 2016. In fact, of all the
economic beneficiaries from visitors to the
parks, lodging took the most at 30 percent.
America's natural resources do not end
at the boundary line of its national parks,
however. They continue to the multitude of
state and local parks that all attract visitors
in their own right. Visitors to state parks
throughout the country spent billions more
on lodging last year, in addition to supporting restaurants, retail shops and entertainment venues - the network of businesses
that together create the critical mass that
keeps all businesses successful.
Protecting our natural resources so
they can be enjoyed by future generations is also a renewed focus of the
Trump administration. Two of the president's cabinet members are implementing
changes to the government's approach on
natural resources.
Ryan Zinke, secretary of the Interior
Department (which oversees the National
Park Service), calls himself a conservationist in the mold of Teddy Roosevelt, the
26th president of the United States who

signed into the law the creation of the first
national parks.
"I shall faithfully uphold Teddy
Roosevelt's belief that our treasured public
lands are 'for the benefit and enjoyment of
the people,'" Zinke said. "I will work tirelessly to ensure our public lands are managed and preserved in a way that benefits
everyone for generations to come."
Last month, Zinke announced a $50 million down payment on the national parks'
severely backlogged maintenance.
Scott Pruitt, the new administrator of
the Environmental Protection Agency, is
determined to better balance the agency's
mission of protecting natural resources
while also encouraging economic growth.
"I believe that we as a nation can be
both pro-energy and jobs, and pro-environment," said Pruitt. "We can and we will
achieve clean air and clean water, and we
will also have strong economic growth and
job creation at the same time."
The former Oklahoma attorney general
has implemented a new Back-to-Basics
Agenda at the agency, focusing on the
"three E's," the Environment, the Economy,
and Engaging with state and local partners. According to the New York Times, Pruitt
has rolled back more than 30 regulations
imposed by the previous administration.
National, state and local parks attract
visitors from across the region, country
and the world with their pristine beauty
and opportunity for family-friendly outdoor recreation. From "sea to shining sea,"
America's abundant natural resources are
a point of pride and the foundation of local
economies, especially the lodging community. Cherish them.

12  | SEPTEMBER 2017 | TODAYSHOTELIER.COM

1
More people are traveling with
pets. A recent study showed
that more than half of all people
worldwide are more willing to not
only bring their pets along, but
pamper them during their stay.

2
Hotel ROI, AAHOA's new, one-day
conference in partnership with
Hotel Management magazine,
stops in Pittsburgh and Atlanta
this month. Attendees will leave
with practical, easy-to-implement
takeaways for their business.

3
Consumer confidence continued
its upward trend this summer,
hitting a 16-year high. The new
high indicates to economists
that consumers are optimistic
about the economy and
likely to continue to increase
discretionary spending.

4
Always be looking for new and
unique ways to make your guests
feel valued. One way is to find
obscure daily holidays for your
hotel to observe. A small bag
of peanuts to welcome your
guests on September 13 - in
honor of National Peanut
Day - is a great example.

5
Great American Beer Festival
in Denver, Colorado in
October. This event draws an
estimated 60,000 people over
the course of three days.


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - September 2017

Our National Parks: Still Beautiful but in Need of Repairs
Sustainability Steadily Becoming Part of Lodging Industry Dna
Energy Efficiency Good for Wallet – and Guests
Aahoa Interview
Technology
There’s More to Led Conversions Than Just Cost Savings
Case Study
Aahoa Interview
Small Business
Housekeeping
Property Taxes
Leadership
Marketing
Finance q&a
Back of the House
Final Thoughts
Letter From the Chairman
Letter From the President & CEO
Aahoa Founding Members
Aahoa @ Industry
Classifieds
Advertiser Index
Today's Hotelier - September 2017 - intro
Today's Hotelier - September 2017 - cover1
Today's Hotelier - September 2017 - cover2
Today's Hotelier - September 2017 - 3
Today's Hotelier - September 2017 - 4
Today's Hotelier - September 2017 - 5
Today's Hotelier - September 2017 - 6
Today's Hotelier - September 2017 - 7
Today's Hotelier - September 2017 - 8
Today's Hotelier - September 2017 - 9
Today's Hotelier - September 2017 - Letter From the Chairman
Today's Hotelier - September 2017 - 11
Today's Hotelier - September 2017 - Letter From the President & CEO
Today's Hotelier - September 2017 - 13
Today's Hotelier - September 2017 - Our National Parks: Still Beautiful but in Need of Repairs
Today's Hotelier - September 2017 - 15
Today's Hotelier - September 2017 - Sustainability Steadily Becoming Part of Lodging Industry Dna
Today's Hotelier - September 2017 - 17
Today's Hotelier - September 2017 - 18
Today's Hotelier - September 2017 - 19
Today's Hotelier - September 2017 - 20
Today's Hotelier - September 2017 - 21
Today's Hotelier - September 2017 - Energy Efficiency Good for Wallet – and Guests
Today's Hotelier - September 2017 - 23
Today's Hotelier - September 2017 - 24
Today's Hotelier - September 2017 - 25
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 27
Today's Hotelier - September 2017 - 28
Today's Hotelier - September 2017 - 29
Today's Hotelier - September 2017 - Technology
Today's Hotelier - September 2017 - 31
Today's Hotelier - September 2017 - There’s More to Led Conversions Than Just Cost Savings
Today's Hotelier - September 2017 - 33
Today's Hotelier - September 2017 - 34
Today's Hotelier - September 2017 - 35
Today's Hotelier - September 2017 - Case Study
Today's Hotelier - September 2017 - 37
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 39
Today's Hotelier - September 2017 - Small Business
Today's Hotelier - September 2017 - 41
Today's Hotelier - September 2017 - Housekeeping
Today's Hotelier - September 2017 - 43
Today's Hotelier - September 2017 - Property Taxes
Today's Hotelier - September 2017 - 45
Today's Hotelier - September 2017 - Leadership
Today's Hotelier - September 2017 - 47
Today's Hotelier - September 2017 - 48
Today's Hotelier - September 2017 - 49
Today's Hotelier - September 2017 - Marketing
Today's Hotelier - September 2017 - 51
Today's Hotelier - September 2017 - 52
Today's Hotelier - September 2017 - 53
Today's Hotelier - September 2017 - Finance q&a
Today's Hotelier - September 2017 - 55
Today's Hotelier - September 2017 - Back of the House
Today's Hotelier - September 2017 - 57
Today's Hotelier - September 2017 - 58
Today's Hotelier - September 2017 - 59
Today's Hotelier - September 2017 - Aahoa Founding Members
Today's Hotelier - September 2017 - 61
Today's Hotelier - September 2017 - Aahoa @ Industry
Today's Hotelier - September 2017 - 63
Today's Hotelier - September 2017 - 64
Today's Hotelier - September 2017 - Classifieds
Today's Hotelier - September 2017 - 66
Today's Hotelier - September 2017 - 67
Today's Hotelier - September 2017 - 68
Today's Hotelier - September 2017 - 69
Today's Hotelier - September 2017 - 70
Today's Hotelier - September 2017 - 71
Today's Hotelier - September 2017 - 72
Today's Hotelier - September 2017 - 73
Today's Hotelier - September 2017 - 74
Today's Hotelier - September 2017 - Advertiser Index
Today's Hotelier - September 2017 - Final Thoughts
Today's Hotelier - September 2017 - 77
Today's Hotelier - September 2017 - 78
Today's Hotelier - September 2017 - cover3
Today's Hotelier - September 2017 - cover4
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