Today's Hotelier - September 2017 - 28

AAHOA INTERVIEW

WHAT HOTELS OWNERS NEED TO KNOW WHEN RENOVATING

Put significant effort into the evaluation of the building (structure, roofing, mechanicals, etc.) and the estimating phase before
diving into a complex renovation of an asset with landmark status or historical bearing. Most mistakes in renovation happen
up front with poor certification of the condition of the property, or lack of information about the actual cost and development
timeline required to bring it back to life.
Be flexible through the construction process as unforeseen events or conditions will surface that require decision making.
Ensure you have a defined process set beforehand so that the schedule doesn't get impaired.
Determine upfront the vision for the property. Questions such as the following ones need to be answered as they will impact
budget, schedule efficiency and overall asset performance. Is the renovation meant to have a useful life of 10 years or go past
this? What is the exit strategy for the asset? Are brand standards flexible? Can some of the capital investments be delayed and
performed once the property has re-opened?

and making room temperature adjustments to ordering new
pillows and room service. With basic functions like check-ins
being streamlined, it frees up our hotel team to place even
more focus on service and exceptional hospitality and cater
to the guests' needs and wants. Those hospitality brands that
embrace this balance between technology and human interaction will drive the industry forward. Those that choose to
ignore this evolution will invariably fade into the background.

THERE ARE MANY STUDIES THAT POINT TO
AN INCREASE IN FEMALE BUSINESS AND
LEISURE TRAVELERS. HOW DOES LIONSTONE
APPEAL TO THAT DEMOGRAPHIC, AND
WHAT ARE FEMALE HOTEL GUESTS LOOKING
FOR WHEN CHOOSING THEIR STAY?
Earlier this year, a Skift Megatrends report dubbed 2017 "The
Year of the Female Traveler," causing a number of hospitality brands to start thinking about how to appeal to this new,
powerful demographic. In fact, as cited in Skift's Trends Report:
The Rise of Female Business Travelers, women influence 85 percent of all purchasing decisions and account for 58 percent of
online sales. Add this to a Mandala Research study cited in
Skift's Megatrends report that found, on average, women take
as many leisure trips and a comparable number of business
trips as men, and it appears that today's female travelers are
poised make a significant impact on the future of hospitality.
We have focused on catering to female travelers by developing smart designs and in-room features and amenities that
appeal to this guest group. As we were creating the Virgin
Hotel in Chicago, we focused on subtle changes to the typical room design that would attract the female traveler to the
brand without alienating the male traveler. This meant adding
spacious glass-topped silver vanities with backlit magnifying
mirrors and upholstered chairs, sliding shoe racks, separation of living and dressing spaces, and extra lingerie holders
in closets. When it comes to room design, we try to make
our female travelers feel more at home and give them the
tools they want - like professional hair dryers. We've also
placed high priority on making our guests feel safe and secure
everywhere on the property, including in public spaces, parking areas, and corridors. To that end, we believe lighting and

2 8  | SEPTEMBER 2017 | TODAYSHOTELIER.COM

security go hand-in-hand. Our corridors are well-lit, so you
can actually see yourself and other guests.

WHAT ARE YOUR MOTIVATIONS BEHIND
CREATING A UNIQUE, INNOVATIVE
PRODUCT THAT WILL APPEAL TO
GUESTS AND STAY RELEVANT?
My motivation behind bringing successful hotels to market
and creating a unique experience for guests is the challenge.
With any project, there will always be issues and problems that
require creative solutions, and acting on those challenges by
itself is a motivating factor for me. It's always fun to start a project or transaction and create how it's going to look - Erika Boyce
Communications Manager the design elements and branding aspects - and to see that vision come to life. That's what
keeps me going. My other motivation is to create a legacy.
Within Lionstone, I am a third-generation owner-developer
and, with children of my own who are now in their teens or
early adulthood, I want to be able to grow the business and
leave it in an even more prosperous way for them.

LOOKING AHEAD, WHAT IS LIONSTONE'S
GROWTH STRATEGY FOR ANOTHER 50
YEARS? HOW DO YOU CHOOSE THE TYPE
OF PRODUCT AND BRAND THAT WILL BE
SUCCESSFUL FOR YEARS TO COME?
We'll always look for opportunities where we can fulfill a
pipeline of the world-class brands that we already have great
relationships with, but we are also keen on developing our
own management structure and independent approach to
branding. In the future, Lionstone will continue to expand
on transactions with unique brands or startup opportunities that lend themselves to creating brands or new
management structures.
The transactions that I find exciting are not cookie-cutter,
but truly distinct products that embrace innovation. The
brands that really look to elevate guest experiences and
innovate - not just from a design and physical perspective,
but from a tech, experiential and service standpoint - will
stand out and outperform in a crowded marketplace for years
to come.
■


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - September 2017

Our National Parks: Still Beautiful but in Need of Repairs
Sustainability Steadily Becoming Part of Lodging Industry Dna
Energy Efficiency Good for Wallet – and Guests
Aahoa Interview
Technology
There’s More to Led Conversions Than Just Cost Savings
Case Study
Aahoa Interview
Small Business
Housekeeping
Property Taxes
Leadership
Marketing
Finance q&a
Back of the House
Final Thoughts
Letter From the Chairman
Letter From the President & CEO
Aahoa Founding Members
Aahoa @ Industry
Classifieds
Advertiser Index
Today's Hotelier - September 2017 - intro
Today's Hotelier - September 2017 - cover1
Today's Hotelier - September 2017 - cover2
Today's Hotelier - September 2017 - 3
Today's Hotelier - September 2017 - 4
Today's Hotelier - September 2017 - 5
Today's Hotelier - September 2017 - 6
Today's Hotelier - September 2017 - 7
Today's Hotelier - September 2017 - 8
Today's Hotelier - September 2017 - 9
Today's Hotelier - September 2017 - Letter From the Chairman
Today's Hotelier - September 2017 - 11
Today's Hotelier - September 2017 - Letter From the President & CEO
Today's Hotelier - September 2017 - 13
Today's Hotelier - September 2017 - Our National Parks: Still Beautiful but in Need of Repairs
Today's Hotelier - September 2017 - 15
Today's Hotelier - September 2017 - Sustainability Steadily Becoming Part of Lodging Industry Dna
Today's Hotelier - September 2017 - 17
Today's Hotelier - September 2017 - 18
Today's Hotelier - September 2017 - 19
Today's Hotelier - September 2017 - 20
Today's Hotelier - September 2017 - 21
Today's Hotelier - September 2017 - Energy Efficiency Good for Wallet – and Guests
Today's Hotelier - September 2017 - 23
Today's Hotelier - September 2017 - 24
Today's Hotelier - September 2017 - 25
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 27
Today's Hotelier - September 2017 - 28
Today's Hotelier - September 2017 - 29
Today's Hotelier - September 2017 - Technology
Today's Hotelier - September 2017 - 31
Today's Hotelier - September 2017 - There’s More to Led Conversions Than Just Cost Savings
Today's Hotelier - September 2017 - 33
Today's Hotelier - September 2017 - 34
Today's Hotelier - September 2017 - 35
Today's Hotelier - September 2017 - Case Study
Today's Hotelier - September 2017 - 37
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 39
Today's Hotelier - September 2017 - Small Business
Today's Hotelier - September 2017 - 41
Today's Hotelier - September 2017 - Housekeeping
Today's Hotelier - September 2017 - 43
Today's Hotelier - September 2017 - Property Taxes
Today's Hotelier - September 2017 - 45
Today's Hotelier - September 2017 - Leadership
Today's Hotelier - September 2017 - 47
Today's Hotelier - September 2017 - 48
Today's Hotelier - September 2017 - 49
Today's Hotelier - September 2017 - Marketing
Today's Hotelier - September 2017 - 51
Today's Hotelier - September 2017 - 52
Today's Hotelier - September 2017 - 53
Today's Hotelier - September 2017 - Finance q&a
Today's Hotelier - September 2017 - 55
Today's Hotelier - September 2017 - Back of the House
Today's Hotelier - September 2017 - 57
Today's Hotelier - September 2017 - 58
Today's Hotelier - September 2017 - 59
Today's Hotelier - September 2017 - Aahoa Founding Members
Today's Hotelier - September 2017 - 61
Today's Hotelier - September 2017 - Aahoa @ Industry
Today's Hotelier - September 2017 - 63
Today's Hotelier - September 2017 - 64
Today's Hotelier - September 2017 - Classifieds
Today's Hotelier - September 2017 - 66
Today's Hotelier - September 2017 - 67
Today's Hotelier - September 2017 - 68
Today's Hotelier - September 2017 - 69
Today's Hotelier - September 2017 - 70
Today's Hotelier - September 2017 - 71
Today's Hotelier - September 2017 - 72
Today's Hotelier - September 2017 - 73
Today's Hotelier - September 2017 - 74
Today's Hotelier - September 2017 - Advertiser Index
Today's Hotelier - September 2017 - Final Thoughts
Today's Hotelier - September 2017 - 77
Today's Hotelier - September 2017 - 78
Today's Hotelier - September 2017 - cover3
Today's Hotelier - September 2017 - cover4
https://www.nxtbook.com/naylor/AAHOM/AAHOM0518
https://www.nxtbook.com/naylor/AAHOM/AAHOM0418
https://www.nxtbook.com/naylor/AAHOM/AAHOM0318
https://www.nxtbook.com/naylor/AAHOM/AAHOM0218
https://www.nxtbook.com/naylor/AAHOM/AAHOM0118
https://www.nxtbook.com/naylor/AAHOM/AAHOM1217
https://www.nxtbook.com/naylor/AAHOM/AAHOM1117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1017
https://www.nxtbook.com/naylor/AAHOM/AAHOM0917
https://www.nxtbook.com/naylor/AAHOM/AAHOM0817
https://www.nxtbook.com/naylor/AAHOM/AAHOM0717
https://www.nxtbook.com/naylor/AAHOM/AAHOM0617
https://www.nxtbook.com/naylor/AAHOM/AAHOM0517
https://www.nxtbook.com/naylor/AAHOM/AAHOM0417
https://www.nxtbook.com/naylor/AAHOM/AAHOM0317
https://www.nxtbook.com/naylor/AAHOM/AAHOM0217
https://www.nxtbook.com/naylor/AAHOM/AAHOM0117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1216
https://www.nxtbook.com/naylor/AAHOM/AAHOM1116
https://www.nxtbook.com/naylor/AAHOM/AAHOM1016
https://www.nxtbook.com/naylor/AAHOM/AAHOM0916
https://www.nxtbook.com/naylor/AAHOM/AAHOM0816
https://www.nxtbook.com/naylor/AAHOM/AAHOM0716
https://www.nxtbook.com/naylor/AAHOM/AAHOM0616
https://www.nxtbook.com/naylor/AAHOM/AAHOM0516
https://www.nxtbook.com/naylor/AAHOM/AAHOM0416
https://www.nxtbookmedia.com