Today's Hotelier - September 2017 - 44

PROPERTY TAXES

 2.5-MINUTE READING TIME

ASSESSMENTS

Are my
property tax
assessments
accurate?
by CRAIG CARDELLA

FACT: Sixty percent to 70 percent of
property tax assessments are incorrect.
Chances are yours are too.
WHY: A tax assessor's job is obtaining
tax funds, not accuracy. They seldom
review property in detail. Assessors
really don't know what your hotel is
worth. They use an average value based
on other property sales. Assessors are
not appraisers. They lack the skills and
time to value your hotel accurately.
SOLUTION: Ask yourself, can I sell my
property for the assessed value? Look at
other area hotel values. If yours seems
high in comparison, an appeal is needed.
Then ask, can I deal with tax assessors?
If not, seek expert help. There are tax
firms that say they can handle hotels but
few are truly hotel specialists. Always
hire the most skilled specialists available. AAHOA is an excellent referral
source for finding skilled hotel experts.

FACT: Property tax systems favor local
governments over property owners.
Getting a fair assessment is difficult. If
you don't know what to ask and how to
ask, you can't know.
WHY: Laws and rules governing property tax are written to raise revenue
not for accuracy. Most laws don't protect your rights. States seldom have
taxpayer-friendly review and appeal
procedures, and few tax assessors even
know their state laws and regulations.
SOLUTION: Educate yourself on how
property taxes are levied and collected.
AAHOA is planning a series of articles,
webinars and live trainings that will
introduce property tax issues. There
are techniques to lower taxes, but they
require year-round planning and application. This is best done by hiring a
skilled hotel property tax expert to keep
you tax bill as low as possible.

FACT: Few CPAs are property tax
experts. It's likely your CPA is not skilled
in property tax issues.
WHY: Most CPAs focus on federal and
state income tax, withholding and payroll taxes where failing to file correctly
could cost a lot in fines and penalties.
Few accounting courses teach property
tax, and few accountants are skilled in
hotel appraisal. Most CPAs refer property tax matters to skilled property
tax experts.
SOLUTION: Ask your CPA if they are
property tax experts and specifically, in
hotel valuation. Most will say they are
not, so ask if they are willing to work
with your property tax expert. Most will
gladly accept what is best for your business. Follow-up regularly to be sure the
work gets done.
AAHOA Board members and CEO Chip
Rogers know most hoteliers pay property
taxes they don't owe. AAHOA leadership is making education available to
help keep more of your revenue in your
hotels. Take advantage of this effort and
enjoy having move money to benefit your
business and your family.
■

Craig Cardella is CEO of Property Tax Eagle, a Founding Member of AAHOA. Craig earned a MPA degree from the University
of Georgia and served in local government for many years before becoming a real estate developer and property tax
consultant. Property Tax Eagle specializes in hotel property tax and related state and local tax issues. Craig will gladly
answer your questions by phone or text at 229-251-7465 or email craig@propertytaxeagle.com.

4 4  | SEPTEMBER 2017 | TODAYSHOTELIER.COM


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - September 2017

Our National Parks: Still Beautiful but in Need of Repairs
Sustainability Steadily Becoming Part of Lodging Industry Dna
Energy Efficiency Good for Wallet – and Guests
Aahoa Interview
Technology
There’s More to Led Conversions Than Just Cost Savings
Case Study
Aahoa Interview
Small Business
Housekeeping
Property Taxes
Leadership
Marketing
Finance q&a
Back of the House
Final Thoughts
Letter From the Chairman
Letter From the President & CEO
Aahoa Founding Members
Aahoa @ Industry
Classifieds
Advertiser Index
Today's Hotelier - September 2017 - intro
Today's Hotelier - September 2017 - cover1
Today's Hotelier - September 2017 - cover2
Today's Hotelier - September 2017 - 3
Today's Hotelier - September 2017 - 4
Today's Hotelier - September 2017 - 5
Today's Hotelier - September 2017 - 6
Today's Hotelier - September 2017 - 7
Today's Hotelier - September 2017 - 8
Today's Hotelier - September 2017 - 9
Today's Hotelier - September 2017 - Letter From the Chairman
Today's Hotelier - September 2017 - 11
Today's Hotelier - September 2017 - Letter From the President & CEO
Today's Hotelier - September 2017 - 13
Today's Hotelier - September 2017 - Our National Parks: Still Beautiful but in Need of Repairs
Today's Hotelier - September 2017 - 15
Today's Hotelier - September 2017 - Sustainability Steadily Becoming Part of Lodging Industry Dna
Today's Hotelier - September 2017 - 17
Today's Hotelier - September 2017 - 18
Today's Hotelier - September 2017 - 19
Today's Hotelier - September 2017 - 20
Today's Hotelier - September 2017 - 21
Today's Hotelier - September 2017 - Energy Efficiency Good for Wallet – and Guests
Today's Hotelier - September 2017 - 23
Today's Hotelier - September 2017 - 24
Today's Hotelier - September 2017 - 25
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 27
Today's Hotelier - September 2017 - 28
Today's Hotelier - September 2017 - 29
Today's Hotelier - September 2017 - Technology
Today's Hotelier - September 2017 - 31
Today's Hotelier - September 2017 - There’s More to Led Conversions Than Just Cost Savings
Today's Hotelier - September 2017 - 33
Today's Hotelier - September 2017 - 34
Today's Hotelier - September 2017 - 35
Today's Hotelier - September 2017 - Case Study
Today's Hotelier - September 2017 - 37
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 39
Today's Hotelier - September 2017 - Small Business
Today's Hotelier - September 2017 - 41
Today's Hotelier - September 2017 - Housekeeping
Today's Hotelier - September 2017 - 43
Today's Hotelier - September 2017 - Property Taxes
Today's Hotelier - September 2017 - 45
Today's Hotelier - September 2017 - Leadership
Today's Hotelier - September 2017 - 47
Today's Hotelier - September 2017 - 48
Today's Hotelier - September 2017 - 49
Today's Hotelier - September 2017 - Marketing
Today's Hotelier - September 2017 - 51
Today's Hotelier - September 2017 - 52
Today's Hotelier - September 2017 - 53
Today's Hotelier - September 2017 - Finance q&a
Today's Hotelier - September 2017 - 55
Today's Hotelier - September 2017 - Back of the House
Today's Hotelier - September 2017 - 57
Today's Hotelier - September 2017 - 58
Today's Hotelier - September 2017 - 59
Today's Hotelier - September 2017 - Aahoa Founding Members
Today's Hotelier - September 2017 - 61
Today's Hotelier - September 2017 - Aahoa @ Industry
Today's Hotelier - September 2017 - 63
Today's Hotelier - September 2017 - 64
Today's Hotelier - September 2017 - Classifieds
Today's Hotelier - September 2017 - 66
Today's Hotelier - September 2017 - 67
Today's Hotelier - September 2017 - 68
Today's Hotelier - September 2017 - 69
Today's Hotelier - September 2017 - 70
Today's Hotelier - September 2017 - 71
Today's Hotelier - September 2017 - 72
Today's Hotelier - September 2017 - 73
Today's Hotelier - September 2017 - 74
Today's Hotelier - September 2017 - Advertiser Index
Today's Hotelier - September 2017 - Final Thoughts
Today's Hotelier - September 2017 - 77
Today's Hotelier - September 2017 - 78
Today's Hotelier - September 2017 - cover3
Today's Hotelier - September 2017 - cover4
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