Today's Hotelier - September 2017 - 52

MARKETING

Get Consent. It's always a good idea to
directly ask to use the content for your
business. Comment on posts or send a
direct message with clear language of
what you would like to use the photo for,
and respect the wishes of the poster.
Give Credit. When you do share content,
give credit to the person who created it
with either their name (for Facebook)

shared publicly. Follow these rules, and
you'll be in the clear:
Go Direct. When possible, share
directly from the source - that means
copying a direct link to the content
and pasting it in your update on your
own social media. Direct sharing gives
direct credit to the content poster and
a link back to the original source.

e
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No Mo
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No Initial Fees
Annual Agreements
No Fees For
First 90 Days

(Only 4% thereafter)

* And a few sweet
surprises you are
going to love
Offer Expires 12/31/2017

Powerhouse Infrastructure
Constellation Reservation System
Global loyalty club program -
InnCentives by Vimana
Revenue-management included
Free cloud-based PMS
Preferred OTA agreements
Worldwide sales department
Exceptional purchasing network
Dedicated account manager
Vimana University online training
Custom Built vanity website
Effective consumer marketing
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Steve Belmonte, CEO

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www.vimanafs.com (407) 654-5540 development@vimanafs.com

2017 | TODAYSHOTELIER.COM

ENCOURAGE SOCIAL SHARING
If you want more and better content to
share with pre-approved permission,
then all you need to do is ask. Prompting
people to share their photos will yield
better photos, more to choose from, and
take out the legal complications by building in sharing rights.
According to Adweek, more than half
of consumers want some direction to
share content. Consider adding a line in
your social media bio asking for people
to share photos from their trip with you.
Choose a unique hashtag (#hotelnamecityagree or #hotelcitynameyes) and state
that users can use this hashtag to have
their photos shared on your account.
Providing a link to terms and conditions
will ensure social media users know
exactly what they're opting in to when
they use your hashtag.
Contests are another smart way to
build up a library of content you can use
throughout the year. Your legal team
can help build a set of rules that gives
you the right to use photos submitted
for the contest in all media forms and
for all purposes.
User-generated content is an affordable and effective means of setting your
hotel apart from the other hotels in your
local market. Only 16 percent of brands
actively encourage customers to share
content with them, even though UGC is
more engaging and more trusted than
brand-created content. Carefully curating and sharing content will help build
credibility for your hotel and entice visitors to your property. Get ahead of the
competition by integrating UGC into your
social media marketing strategy.
■
Amber Wojcek is the
marketing coordinator
for Travel Media Group,
which provides innovative
digital marketing
solutions for hotels. Contact her at
amber.wojcek@travelmediagroup.com,
and follow her work @TravelMediaGrp.

Inns * Hotels * Plaza Hotels

52  | SEPTEMBER
877768_Vimana.indd
1

or their username (from Instagram and
Twitter posts).

20/07/17 7:57 pm


http://www.vimanafs.com http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - September 2017

Our National Parks: Still Beautiful but in Need of Repairs
Sustainability Steadily Becoming Part of Lodging Industry Dna
Energy Efficiency Good for Wallet – and Guests
Aahoa Interview
Technology
There’s More to Led Conversions Than Just Cost Savings
Case Study
Aahoa Interview
Small Business
Housekeeping
Property Taxes
Leadership
Marketing
Finance q&a
Back of the House
Final Thoughts
Letter From the Chairman
Letter From the President & CEO
Aahoa Founding Members
Aahoa @ Industry
Classifieds
Advertiser Index
Today's Hotelier - September 2017 - intro
Today's Hotelier - September 2017 - cover1
Today's Hotelier - September 2017 - cover2
Today's Hotelier - September 2017 - 3
Today's Hotelier - September 2017 - 4
Today's Hotelier - September 2017 - 5
Today's Hotelier - September 2017 - 6
Today's Hotelier - September 2017 - 7
Today's Hotelier - September 2017 - 8
Today's Hotelier - September 2017 - 9
Today's Hotelier - September 2017 - Letter From the Chairman
Today's Hotelier - September 2017 - 11
Today's Hotelier - September 2017 - Letter From the President & CEO
Today's Hotelier - September 2017 - 13
Today's Hotelier - September 2017 - Our National Parks: Still Beautiful but in Need of Repairs
Today's Hotelier - September 2017 - 15
Today's Hotelier - September 2017 - Sustainability Steadily Becoming Part of Lodging Industry Dna
Today's Hotelier - September 2017 - 17
Today's Hotelier - September 2017 - 18
Today's Hotelier - September 2017 - 19
Today's Hotelier - September 2017 - 20
Today's Hotelier - September 2017 - 21
Today's Hotelier - September 2017 - Energy Efficiency Good for Wallet – and Guests
Today's Hotelier - September 2017 - 23
Today's Hotelier - September 2017 - 24
Today's Hotelier - September 2017 - 25
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 27
Today's Hotelier - September 2017 - 28
Today's Hotelier - September 2017 - 29
Today's Hotelier - September 2017 - Technology
Today's Hotelier - September 2017 - 31
Today's Hotelier - September 2017 - There’s More to Led Conversions Than Just Cost Savings
Today's Hotelier - September 2017 - 33
Today's Hotelier - September 2017 - 34
Today's Hotelier - September 2017 - 35
Today's Hotelier - September 2017 - Case Study
Today's Hotelier - September 2017 - 37
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 39
Today's Hotelier - September 2017 - Small Business
Today's Hotelier - September 2017 - 41
Today's Hotelier - September 2017 - Housekeeping
Today's Hotelier - September 2017 - 43
Today's Hotelier - September 2017 - Property Taxes
Today's Hotelier - September 2017 - 45
Today's Hotelier - September 2017 - Leadership
Today's Hotelier - September 2017 - 47
Today's Hotelier - September 2017 - 48
Today's Hotelier - September 2017 - 49
Today's Hotelier - September 2017 - Marketing
Today's Hotelier - September 2017 - 51
Today's Hotelier - September 2017 - 52
Today's Hotelier - September 2017 - 53
Today's Hotelier - September 2017 - Finance q&a
Today's Hotelier - September 2017 - 55
Today's Hotelier - September 2017 - Back of the House
Today's Hotelier - September 2017 - 57
Today's Hotelier - September 2017 - 58
Today's Hotelier - September 2017 - 59
Today's Hotelier - September 2017 - Aahoa Founding Members
Today's Hotelier - September 2017 - 61
Today's Hotelier - September 2017 - Aahoa @ Industry
Today's Hotelier - September 2017 - 63
Today's Hotelier - September 2017 - 64
Today's Hotelier - September 2017 - Classifieds
Today's Hotelier - September 2017 - 66
Today's Hotelier - September 2017 - 67
Today's Hotelier - September 2017 - 68
Today's Hotelier - September 2017 - 69
Today's Hotelier - September 2017 - 70
Today's Hotelier - September 2017 - 71
Today's Hotelier - September 2017 - 72
Today's Hotelier - September 2017 - 73
Today's Hotelier - September 2017 - 74
Today's Hotelier - September 2017 - Advertiser Index
Today's Hotelier - September 2017 - Final Thoughts
Today's Hotelier - September 2017 - 77
Today's Hotelier - September 2017 - 78
Today's Hotelier - September 2017 - cover3
Today's Hotelier - September 2017 - cover4
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