Today's Hotelier - September 2017 - 8

September 2017 | todayshotelier.com

Contents
COLUMNS

DEPARTMENTS

26

46

Staying ahead of the curve
Q&A with DIEGO LOWENSTEIN

The importance of being in control
by DAVID LUND

AAHOA INTERVIEW

50

4 ways to increase customer
service with text
by KEN RHIE

Harness the power of
user-generated content
by AMBER WOJCEK

TECHNOLOGY

LETTER FROM THE
CHAIRMAN

12

30

LETTER FROM THE
PRESIDENT & CEO

MARKETING

36

60

AAHOA FOUNDING
MEMBERS

54

CASE STUDY

Achieving a new standard for
hotel sustainability
by BILL LALLY

38

46
42

HOUSEKEEPING

AAHOA INTERVIEW
What's old is new again
Q&A with ANNA BOGLER

40

Sustainability in the laundry
starts with knowing where
inefficiencies reside
by RANDY F. RADTKE

44

SMALL BUSINESS

Labor Day: A holiday for the
American worker, not for
misguided policy
by ALFREDO ORTIZ

SEPTEMBER 2017

today's

10

LEADERSHIP

PROPERTY TAXES
Are my property tax
assessments accurate?
by CRAIG CARDELLA

❱
September 2017 | todayshotelier.com

THE OFFICIAL PUBLICATION OF THE ASIAN
AMERICAN HOTEL OWNERS ASSOCIATION

4 WAYS

to increase
customer
service with text

THE MONEY ISSUE
TODAY'S HOTELIER

The
Money
Issue
for your
financing goals

THERE'S
MORE

AAHOA'S OFFICIAL PUBLICATION

to LED
conversions
than cost

SAVINGS

AAHOA @
INDUSTRY EVENTS

Create a roadmap for your
financing goals
by RUSHI SHAH

65

CLASSIFIEDS

56

75

BACK OF THE HOUSE

ADVERTISER INDEX

Going 'green' with pest
management
by TIM HUSEN, Ph.D., BCE

CONNECT

76

FINAL THOUGHTS

Hotel minibars: Bridging the
gap between guest satisfaction
and profit
by PIERRE AGRARIO

Editorial inquiries: todayshotelier@naylor.com
Advertising inquiries: John O'Neil, joneil@naylor.com

Today's Hotelier
is the official monthly
publication of AAHOA
1100 Abernathy Road,
Suite 725, Atlanta, GA 30328
P: (404) 816-5759
info@aahoa.com
www.aahoa.com
AAHOA STAFF
CONTRIBUTORS

Create a
roadmap

62

FINANCE Q&A

Erika Boyce
Communications Manager
Rachel Humphrey
COO and Vice President for
Franchise Relations

Chip Rogers
President & CEO
Ashlea Sandoval
Executive Assistant to the
President & CEO
Kathryn Stone
Chief of Staff
Brandon VerVelde
Director of Government Affairs
Communication

Today's Hotelier
is published by
5950 NW First Place
Gainesville, FL 32607
P: (800) 369-6220
www.naylor.com
todayshotelier@naylor.com
NAYLOR STAFF
CONTRIBUTORS
Sheneka Anthony
Media Coordinator

❱
❱
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❱

EMAIL

todayshotelier@naylor.com

FACEBOOK

facebook.com/AAHOAofficial

TWITTER

@TodaysHotelier

YOUTUBE

youtube.com/AAHOAofficial
Sunny Goel
Design/Layout
Kira Krewson
Sales Manager
John O'Neil
Advertising Director
Sarah Sain
Interim Managing Editor
Nancy Taylor
Senior Marketing Specialist
Ketan Solanki, Chris Zabel
Advertising Associates

Dave Evans
Publisher

Opinions expressed are those of the contributors and do not necessarily reflect the policy of AAHOA or
Today's Hotelier magazine. Publication of an article of advertisement does not imply approval or endorsement by AAHOA.

©2017 AAHOA, all rights reserved. The contents of this publication may not be reproduced in whole or in part
without the prior written consent of the publisher. Today's Hotelier (ISSN 24174062), volume 17, issue 9, is
published monthly by Naylor Association Solutions, for AAHOA, 1100 Abernathy Road, Suite 725, Atlanta, GA 30328. Periodicals
postage paid at Gainesville, Florida, and at additional mailing offices. Postmaster: Send address changes to Today's Hotelier,
5950 NW 1st Place, Gainesville, FL 32607. PUBLISHED AUGUST 2017/AAHOM0917/3997.

8  | SEPTEMBER 2017 | TODAYSHOTELIER.COM


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Table of Contents for the Digital Edition of Today's Hotelier - September 2017

Our National Parks: Still Beautiful but in Need of Repairs
Sustainability Steadily Becoming Part of Lodging Industry Dna
Energy Efficiency Good for Wallet – and Guests
Aahoa Interview
Technology
There’s More to Led Conversions Than Just Cost Savings
Case Study
Aahoa Interview
Small Business
Housekeeping
Property Taxes
Leadership
Marketing
Finance q&a
Back of the House
Final Thoughts
Letter From the Chairman
Letter From the President & CEO
Aahoa Founding Members
Aahoa @ Industry
Classifieds
Advertiser Index
Today's Hotelier - September 2017 - intro
Today's Hotelier - September 2017 - cover1
Today's Hotelier - September 2017 - cover2
Today's Hotelier - September 2017 - 3
Today's Hotelier - September 2017 - 4
Today's Hotelier - September 2017 - 5
Today's Hotelier - September 2017 - 6
Today's Hotelier - September 2017 - 7
Today's Hotelier - September 2017 - 8
Today's Hotelier - September 2017 - 9
Today's Hotelier - September 2017 - Letter From the Chairman
Today's Hotelier - September 2017 - 11
Today's Hotelier - September 2017 - Letter From the President & CEO
Today's Hotelier - September 2017 - 13
Today's Hotelier - September 2017 - Our National Parks: Still Beautiful but in Need of Repairs
Today's Hotelier - September 2017 - 15
Today's Hotelier - September 2017 - Sustainability Steadily Becoming Part of Lodging Industry Dna
Today's Hotelier - September 2017 - 17
Today's Hotelier - September 2017 - 18
Today's Hotelier - September 2017 - 19
Today's Hotelier - September 2017 - 20
Today's Hotelier - September 2017 - 21
Today's Hotelier - September 2017 - Energy Efficiency Good for Wallet – and Guests
Today's Hotelier - September 2017 - 23
Today's Hotelier - September 2017 - 24
Today's Hotelier - September 2017 - 25
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 27
Today's Hotelier - September 2017 - 28
Today's Hotelier - September 2017 - 29
Today's Hotelier - September 2017 - Technology
Today's Hotelier - September 2017 - 31
Today's Hotelier - September 2017 - There’s More to Led Conversions Than Just Cost Savings
Today's Hotelier - September 2017 - 33
Today's Hotelier - September 2017 - 34
Today's Hotelier - September 2017 - 35
Today's Hotelier - September 2017 - Case Study
Today's Hotelier - September 2017 - 37
Today's Hotelier - September 2017 - Aahoa Interview
Today's Hotelier - September 2017 - 39
Today's Hotelier - September 2017 - Small Business
Today's Hotelier - September 2017 - 41
Today's Hotelier - September 2017 - Housekeeping
Today's Hotelier - September 2017 - 43
Today's Hotelier - September 2017 - Property Taxes
Today's Hotelier - September 2017 - 45
Today's Hotelier - September 2017 - Leadership
Today's Hotelier - September 2017 - 47
Today's Hotelier - September 2017 - 48
Today's Hotelier - September 2017 - 49
Today's Hotelier - September 2017 - Marketing
Today's Hotelier - September 2017 - 51
Today's Hotelier - September 2017 - 52
Today's Hotelier - September 2017 - 53
Today's Hotelier - September 2017 - Finance q&a
Today's Hotelier - September 2017 - 55
Today's Hotelier - September 2017 - Back of the House
Today's Hotelier - September 2017 - 57
Today's Hotelier - September 2017 - 58
Today's Hotelier - September 2017 - 59
Today's Hotelier - September 2017 - Aahoa Founding Members
Today's Hotelier - September 2017 - 61
Today's Hotelier - September 2017 - Aahoa @ Industry
Today's Hotelier - September 2017 - 63
Today's Hotelier - September 2017 - 64
Today's Hotelier - September 2017 - Classifieds
Today's Hotelier - September 2017 - 66
Today's Hotelier - September 2017 - 67
Today's Hotelier - September 2017 - 68
Today's Hotelier - September 2017 - 69
Today's Hotelier - September 2017 - 70
Today's Hotelier - September 2017 - 71
Today's Hotelier - September 2017 - 72
Today's Hotelier - September 2017 - 73
Today's Hotelier - September 2017 - 74
Today's Hotelier - September 2017 - Advertiser Index
Today's Hotelier - September 2017 - Final Thoughts
Today's Hotelier - September 2017 - 77
Today's Hotelier - September 2017 - 78
Today's Hotelier - September 2017 - cover3
Today's Hotelier - September 2017 - cover4
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