Today's Hotelier - November 2017 - 39

 4-MINUTE READING TIME

GUEST ROOM

1987

GUEST ROOM

2017

LOOKING INTO THE FUTURE,
WHAT DO YOU SEE FOR
COUNTRY INNS & SUITES?
Our focus is on growth, quality and creating an even stronger value proposition
for our owners and guests. While we
are growing rapidly throughout the U.S.,
there are still 14 of the top 50 markets
where we don't have a presence. This
offers us a great opportunity to expand
our brand in those markets, along with
taking advantage of the right opportunities in secondary and tertiary markets.

WHAT IS THE GROWTH
STRATEGY OF COUNTRY
INNS & SUITES IN THE NEXT
5-10 YEARS?
We are now part of a dynamic global
Fortune 500 company. This is a new and
exciting chapter in our company's history. There is a lot of enthusiasm and
momentum as we create a stronger
value proposition for our stakeholders
and accelerate our growth across all
our brands. We still have ample white
space, and are targeting a cross section
of markets throughout the Americas for
phenomenal growth.

WHAT DO CUSTOMERS LOVE
ABOUT COUNTRY INNS &
SUITES? WHAT KEEPS THEM
COMING BACK?
There is a service philosophy with
Country Inns & Suites that is key to every
guest's stay. Guests feel this when they

walk through our front doors with the
friendly welcome they receive at reception, to the comforts of home with a cozy
lobby fireplace, to a Read it & Return
Lending Library, to a tasty breakfast, to
a comfortable and pleasing room.

WHAT DOES IT MEAN TO
BE A FOUNDING MEMBER
OF AAHOA?
We are proud to be one of AAHOA's founding members, an organization comprised
of some of the most well-respected hotel
operators, owners and developers in our
industry. The Founding Membership
provides us an opportunity to interact
with a wonderful and unified community of AAHOA members, who own over
50 percent of the hotels in the U.S. For me
personally, my many years as AAHOA's
president has brought me so many personal and professional relationships that
will always mean a great deal to me. I am
thrilled in my Country Inns & Suites role
to once again be of service to AAHOA
members when the need arises for new
builds or repositioning opportunities.

WHAT INSIGHT DOES BEING
A PAST PRESIDENT OF
AAHOA GIVE YOU INTO THE
INDUSTRY?
It's easy to understand the vitality of our
industry, and the immense contributions
we make to our economy. Recent figures
from an STR study show that our industry
contributed $590B to the U.S. GDP. As an

industry, though, it's important that our
unified voice is heard at the federal and
local level, so that we can share with our
elected officials the importance of protecting and advancing small businesses,
which make up 33,000 of the 54,000 properties in the U.S. I know AAHOA and the
American Hotel & Lodging Association
(AH&LA) do a great job in representing our
voice in protecting our industry, but it's
important to recognize that we all have
a role to play in these efforts.

TELL US HOW COUNTRY INNS
& SUITES BEGAN. WHAT ARE
THE SIMILARITIES BETWEEN
THE HOTELS NOW AND
30 YEARS AGO?
The brand has evolved to a much more
modern aesthetic but still embodies
the warm, homelike atmosphere it's
always been known for. It was founded
on the idea that great hospitality means
treating guests like family and that
approach remains.
■
Fred Schwartz is senior vice
president development -
midscale for Carlson
Rezidor Hotel Group. Prior
to joining Carlson Rezidor,
Fred was president of
AAHOA for 18 years. Prior to AAHOA, he
held executive positions with Warwick
Hotels, IHG and Hyatt Hotels. Fred also
managed the hotel program for the
1996 Olympic Games in Atlanta.

TODAYSHOTELIER.COM | NOVEMBER 2017 | 39


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
https://www.nxtbook.com/naylor/AAHOM/AAHOM0518
https://www.nxtbook.com/naylor/AAHOM/AAHOM0418
https://www.nxtbook.com/naylor/AAHOM/AAHOM0318
https://www.nxtbook.com/naylor/AAHOM/AAHOM0218
https://www.nxtbook.com/naylor/AAHOM/AAHOM0118
https://www.nxtbook.com/naylor/AAHOM/AAHOM1217
https://www.nxtbook.com/naylor/AAHOM/AAHOM1117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1017
https://www.nxtbook.com/naylor/AAHOM/AAHOM0917
https://www.nxtbook.com/naylor/AAHOM/AAHOM0817
https://www.nxtbook.com/naylor/AAHOM/AAHOM0717
https://www.nxtbook.com/naylor/AAHOM/AAHOM0617
https://www.nxtbook.com/naylor/AAHOM/AAHOM0517
https://www.nxtbook.com/naylor/AAHOM/AAHOM0417
https://www.nxtbook.com/naylor/AAHOM/AAHOM0317
https://www.nxtbook.com/naylor/AAHOM/AAHOM0217
https://www.nxtbook.com/naylor/AAHOM/AAHOM0117
https://www.nxtbook.com/naylor/AAHOM/AAHOM1216
https://www.nxtbook.com/naylor/AAHOM/AAHOM1116
https://www.nxtbook.com/naylor/AAHOM/AAHOM1016
https://www.nxtbook.com/naylor/AAHOM/AAHOM0916
https://www.nxtbook.com/naylor/AAHOM/AAHOM0816
https://www.nxtbook.com/naylor/AAHOM/AAHOM0716
https://www.nxtbook.com/naylor/AAHOM/AAHOM0616
https://www.nxtbook.com/naylor/AAHOM/AAHOM0516
https://www.nxtbook.com/naylor/AAHOM/AAHOM0416
https://www.nxtbookmedia.com