Today's Hotelier - November 2017 - 41

 5.5-MINUTE READING TIME

Instead of trying to fit all the fine print in
"
a post about a special or policy, give a teaser
with an eye-catching photo. Then, link to
a blog detailing what you're trying to say.
Sending followers to your blog gets them off
of social media and onto your hotel website,
where they can check rates and book.

"

keywords from these queries can help
you to show up higher on search engine
results pages.
A hotel blog works hand-in-hand with
the rest of your hotel marketing strategy.
You can improve the search engine ranking of your hotel website by adding new
content to a blog. Plus, a blog is a source
of helpful information to travelers making booking decisions.

RAWPIXEL/SHUTTERSTOCK.COM

business open?") and longer queries
("What are the best places to eat breakfast in the city?").
Content that answers longer queries
include what marketers call long-tail
keywords. These keywords may not
drive huge amounts of traffic. However,
the traffic it does bring in includes valuable customers ready to purchase.
Instead of searching for "hotels," travelers may search for "hotels in Dayton
Ohio with a heated pool." This is generally because the customer knows more
about what they want to purchase.
Longer search queries are also common in searches using mobile speechto-text. Writing content that includes

BOOST YOUR HOTEL
MARKETING STRATEGY
WITH THESE BLOG IDEAS
When faced with a blank blog page, it can
be intimidating to come up with content.
By making a content plan ahead of time,
you can craft blog posts to attract travelers and build SEO.
Blog content serves two purposes. It
should help inform people making buying decisions. It will also help search
engines find your website. Here are
some content ideas that will achieve
both goals.

WRITE DETAILED
DESCRIPTIONS OF AMENITIES
The bulleted amenities list on your hotel
website leaves a lot of details out. That's
why so many peruse the Traveler Photos
section of TripAdvisor. Write amenities
blogs to help the traveler know what
they can expect when they stay.
Speak to the amenities in a way that
will appeal to different travelers. This
may mean repeating some topics in
different blog posts. For instance, both

business and leisure travelers want to
know about Wi-Fi. Include photos to help
readers visualize what you offer. Here
are a few ideas to get you started.
Business Travel Amenities for Busy
Travelers in [City]
Write about the business center,
Wi-Fi availability, on-the-go breakfast
options and laundry services.
[Hotel Name] Stays are Perfect for
Family Fun
Discuss fun amenities like the pool
and relevant information such as quiet
hours. Include information on video
game system and video streaming
services. Share pricing specials for
families.
Feel at Home with Extended Stay at
[Hotel Name]
If you have an extended stay hotel,
there are more amenities to work
with. Provide pictures of features that
matter most: the kitchenette, closets
and outdoor space.

ANSWER
COMMON QUESTIONS
Is the pool heated? Is your breakfast
hot or continental? Can I request a late
check-out?
Ask your front desk staff to take
note of questions they get throughout
the day over the phone and in-person.
Not only will this help travelers ready
to book, but will also be more visible online. Customers who are almost
ready to purchase are likely to use longer
search phrases.

TODAYSHOTELIER.COM | NOVEMBER 2017 | 41


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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