Seaports Magazine - Summer 2017 - 12

A National
Leader in
Seaport
Finance

Island-style Welcome

David Miller, Managing Director
millerd@pfm.com

Another important stakeholder group
for many ports is the environmental sector.
In a Caribbean paradise where the waters
are filled with unique, vulnerable sea life,
project development can be especially
complex. For example, in 2011, following
extensive planning and innovative solutions,
Jamaica was able to launch its new cruise
ship port on the North Coast in the wellpreserved Georgian town of Falmouth.
To develop a deep harbor for cruise ships
where the dredge footprint covered wide

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12 AAPA
845082_Public.indd
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SEAPORTS MAGAZINE
27/01/17

1:29 am

Port of Green Bay

Dean Haen serves as director of the
Port of Green Bay. When an opportunity
for new business presented itself, to move
petroleum off the road and onto a vesselto-pipeline route during the winter months,
the port undertook a broad collaboration
with the U.S. Coast Guard, Wisconsin
Department of Natural Resources, Brown
County Sheriff, regional snowmobiling and
fishing clubs, ice guides, eateries and even
the Tavern League, to get the word out.
The Great Lakes are criss-crossed with
broken channels each winter, but creating
a new all-winter channel is unusual and
would necessitate eliminating recreational
pursuits along a well-defined 16-mile
channel track.
Green Bay services upward of 200 vessels per year, mostly inbound and outbound
petroleum products, raw materials, limestone, cement, and steel. Haen said, "Ice
conditions keep us closed two to three
months per year. This past year we were
entertaining the idea of keeping the port
open. We have broken ice but never stayed
open before. To keep the port open, public outreach was essential. The public had
to know there would be a path cut in the
middle of the Bay." As it turned out, the
port didn't stay open due to a product availability situation. "But it wasn't a fruitless
effort. We educated , and then we iced up
in mid-January and stayed that way until
mid-March , but next year there is a real
possibility again," Haen said, and added
that the extra lead time will be a bonus.
Green Bay used a poster campaign, presentations, local media and social media
to share information. The port identified
pockets of concern related to individuals
losing ice-fishing business, but anticipates
continuing education and time will alleviate most issues.

areas of coral reef and seagrass vegetation
required skill, care and a well-thought-out,
environmental outreach and management
plan by the Port Authority of Jamaica along
with Royal Caribbean Cruise Lines.

A Dynamic Process
Collaborating with stakeholders isn't a
sure-fire route to success, but it is almost
always a prerequisite. Being on the same
page means ongoing collaboration - it is
a dynamic process that pays close attention to shifts in stakeholders, their needs
and mindsets, port project parameters
and perceptions, and competing uses for
port resources.
As everyone becomes aware that they
are interdependent, understanding engenders respect, and groups see that working
together will improve results.
Those better results come in many different packages. They are perhaps easiest to
see in the fine-tuning of a project, such as
the adjustment of a terminal site to accommodate an existing fishery, or the switch to
a less intimidating-looking fence around
a downtown cruise terminal. But better
results also take the form of eliminating
an initiative, refining a timeline, unearthing a new business opportunity, saving an
environmental resource, improving safety
and security, developing a better revenue
stream, or enhancing just about any port or
community outcome.

Early and Often
Engaging stakeholders early and often
is obligatory in today's knowledge-based
economy. A port that listens, learns. And a
port with broad insights into a business or
market makes better decisions - decisions
of greater value to all.  ●


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Table of Contents for the Digital Edition of Seaports Magazine - Summer 2017

AAPA Headquarters
From the President’s Desk
Stakeholders: A Seaport’s Secret Resource
Why Ports Need Allies: Maintaining a Working Waterfront Takes a Network of Supporters
The Next Generation of Leaders — Succession Planning Provides Security, Guidance for Future
Port Security — An Exercise in Partnerships
Lessons From the Past: A Renewed Commentary on Port Security
Cyber Security: What Port Authorities Need to Know
Tomorrow’s Leaders Need More Than On-the-Job Training
Index of Advertisers
Seaports Magazine - Summer 2017 - Intro
Seaports Magazine - Summer 2017 - bellyband1
Seaports Magazine - Summer 2017 - bellyband2
Seaports Magazine - Summer 2017 - cover1
Seaports Magazine - Summer 2017 - cover2
Seaports Magazine - Summer 2017 - 3
Seaports Magazine - Summer 2017 - 4
Seaports Magazine - Summer 2017 - 5
Seaports Magazine - Summer 2017 - AAPA Headquarters
Seaports Magazine - Summer 2017 - 7
Seaports Magazine - Summer 2017 - From the President’s Desk
Seaports Magazine - Summer 2017 - 9
Seaports Magazine - Summer 2017 - Stakeholders: A Seaport’s Secret Resource
Seaports Magazine - Summer 2017 - 11
Seaports Magazine - Summer 2017 - 12
Seaports Magazine - Summer 2017 - 13
Seaports Magazine - Summer 2017 - Why Ports Need Allies: Maintaining a Working Waterfront Takes a Network of Supporters
Seaports Magazine - Summer 2017 - 15
Seaports Magazine - Summer 2017 - 16
Seaports Magazine - Summer 2017 - 17
Seaports Magazine - Summer 2017 - The Next Generation of Leaders — Succession Planning Provides Security, Guidance for Future
Seaports Magazine - Summer 2017 - 19
Seaports Magazine - Summer 2017 - 20
Seaports Magazine - Summer 2017 - 21
Seaports Magazine - Summer 2017 - Port Security — An Exercise in Partnerships
Seaports Magazine - Summer 2017 - 23
Seaports Magazine - Summer 2017 - 24
Seaports Magazine - Summer 2017 - 25
Seaports Magazine - Summer 2017 - Lessons From the Past: A Renewed Commentary on Port Security
Seaports Magazine - Summer 2017 - 27
Seaports Magazine - Summer 2017 - Cyber Security: What Port Authorities Need to Know
Seaports Magazine - Summer 2017 - 29
Seaports Magazine - Summer 2017 - 30
Seaports Magazine - Summer 2017 - 31
Seaports Magazine - Summer 2017 - Tomorrow’s Leaders Need More Than On-the-Job Training
Seaports Magazine - Summer 2017 - 33
Seaports Magazine - Summer 2017 - Index of Advertisers
Seaports Magazine - Summer 2017 - cover3
Seaports Magazine - Summer 2017 - cover4
Seaports Magazine - Summer 2017 - divider1
Seaports Magazine - Summer 2017 - divider2
Seaports Magazine - Summer 2017 - 41
Seaports Magazine - Summer 2017 - 42
Seaports Magazine - Summer 2017 - 43
Seaports Magazine - Summer 2017 - 44
Seaports Magazine - Summer 2017 - 45
Seaports Magazine - Summer 2017 - 46
Seaports Magazine - Summer 2017 - outsert1
Seaports Magazine - Summer 2017 - outsert2
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