Seaports Magazine - Fall 2013 - (Page 36)

»AAPA AWARDS AAPA TO HONOR 26 PORTS FOR COMMUNICATIONS AT 102ND CONVENTION A n independent panel of 36 Public Relations Society of America judges from the Washington, D.C., area cumulatively devoted 144 hours to the scoring of communications competition entries in 15 different classifications, ranging from advertisements to websites. Based on the number of points awarded each entry, the judges selected 28 submissions from 14 ports to receive an Award of Excellence, 52 submissions from 18 ports for an Award of Distinction, and 19 submissions from seven ports for an Award of Merit. To acknowledge the most outstanding performer in the Communications Awards program, AAPA annually bestows its Dan Maynard Communications Award for Overall Excellence on the port that earns the most award points overall. The 2013 Dan Maynard Communications Award recipient is, for the first time, Georgia Ports Authority, which garnered three awards of excellence, 14 awards of distinction and 10 awards of merit. Award winners will be honored at a luncheon on Thursday, October 27 at the 102nd AAPA Annual Convention, hosted by the Canaveral Port Authority, in Orlando, Fla. ● AWARDS OF EXCELLENCE ADVERTISEMENTS – SERIES 1. North Carolina State Ports Authority – “More Than You Expect” DIRECTORIES/HANDBOOKS 2. Port Everglades – Annual Cruise Guide MISCELLANEOUS 3. Cleveland-Cuyahoga County Port Authority – “The Port of Cleveland: Following the Freight, a 3-Part Series” OVERALL CAMPAIGN 4. Cleveland-Cuyahoga County Port Authority – “The Port of Cleveland: Building Connections” 5. Georgia Ports Authority – “We Use Less to Move More” 6. Port of Green Bay – Port of Green Bay 2012 Communications Plan PERIODICALS 7. Cleveland-Cuyahoga County Port Authority – “The Port of Cleveland” eNewsletter 8. Ports of Indiana – “Portside Magazine” PROMOTIONAL/ADVOCACY MATERIAL 9. Port of Long Beach – “Leading the Way” SOCIAL/WEB-BASED MEDIA 10. Cleveland-Cuyahoga County Port Authority – Port of Cleveland: Public Engagement on Twitter and Facebook 11. Port Everglades – Port Everglades Expansion 12. Port of Long Beach – Social Media Campaign: Facebook, Twitter, YouTube 13. Port Saint John – Port Saint John Social Media Engagement Strategy SPECIAL EVENTS 14. Port of Hueneme – 75th Anniversary & Banana Festival 15. Port of Long Beach – Gerald Desmond Bridge Groundbreaking Ceremony 16. Port of Long Beach – Specialty Harbor Tours VIDEOS 17. Georgia Ports Authority – Economic Impact Video 18. Georgia Ports Authority – “We Use Less to Move More” Video 19. Port of Long Beach – “On the Go” Video Series 20. Port of Long Beach – “Pulse of the Port” Video Series 21. Port of San Diego – “Port of San Diego Harbor Police on Patrol” 22. Port of San Diego – “The Synergy of San Diego Bay” 23. Port Saint John – “Where the City Begins” WEBSITES 24. Belledune Port Authority – “Belledune ... Unlimited!” 25. Port of Long Beach – Port of Long Beach Website 26. Port of Montreal – Redesigned and New Microsite 27. Port of New Bedford – Port of New Bedford Website 28. Saint Lucia Air and Sea Ports Authority (SLASPA) – SLASPA’s Intranet – “iAccess” 3 AAPA SEAPORTS MAGAZINE 4 5 6 8 7 9 10 11 36 2 1 12

Table of Contents for the Digital Edition of Seaports Magazine - Fall 2013

AAPA Headquarters
From the President’s Desk
LNG Poised for Dramatic Growth
Harnessing Wind Power
XXII Latin American Ports Congress Welcomes the World
Energy Policies Taking Hold
Environmental Certifications Offer Tangible Benefits
A Good Neighbor
AAPA to Honor 26 Ports for Communications at 102nd Convention
New Rules for Marine Engines Reduce Port Emissions
Marine-Based Renewable Energy Creating Opportunities on a Global Scale
Curb Energy Costs to Boost Profits, Maintain Competitiveness
Considerations When Evaluating Alternative Power Sources from an Air Perspective
Halifax to Implement Shore Power for 2014 Cruise Season
Aruba Creates Port-Funded Mangrove Reforestation Project
Arica: Meeting the Challenges Presented by Innovation and the Environment
FPL to Build Next Generation Energy Center at Port Everglades
Index of Advertisers

Seaports Magazine - Fall 2013