Seaports Magazine - Fall 2016 - 22

Europe is, in some ways, a few years ahead of North America in automated ports. In 2015, the Port of Rotterdam, Netherlands, opened its fully automated terminal, featuring automated guided vehicles (AGVs) and automated ship-to-shore cranes. A year later, though, the automated port wasn't quite living up to its potential. It had faced a labor issue over lost jobs and was blunted by global economic challenges, leaving behind its ambitious productivity goals, Marine Vessel Times reported. With Craney Island, the focus now is on getting the footprint right - and the way the port interfaces with road, rail and water. "You take the footprint and can simulate some of the technology as it evolves," Reinhart said. "You really have the ability to test different approaches before you start to go to construction." Craney Island will be built out in cells, probably handling about 1 million TEUs at a time. "You don't want to overspend," Reinhart said. And the same goes for technological revolutions. "You have to have a business case that you can justify and get a return on that capital investment," Reinhart said. "You do have to not be pie-in-the-skying too much. THERE. Whatever the language... ...or time zone When you are responsible for the transit of cargo around the world, it's at risk from a huge range of potential problems. That's why you need transport and logistics insurance from a leading provider. TT Club is there wherever you are, and whenever you need us with trusted local experts who not only speak the language but who can cut through the complexity, and get things done. Quickly, efficiently and mindful you need to keep your business running smoothly. www.ttclub.com 22 AAPA 818966_TTClub.indd 1 SEAPORTS MAGAZINE 6/22/16 1:41 AM What we try to look at is what's the business going to do." Still, Reinhart notes, some future technology is inevitable. Just like computers revolutionized all types of businesses, he believes that some of what will impact ports will have broader business applications. "I think one of the next things we will look at is where else you can use better artificial intelligence to preplan activities so that you are being proactive, not reactive. That's the next big step: getting more of the big data from the carriers and shippers on the front end and using that to plan your activity." He also believes ports can take more advantage of social media to communicate with users and the public, letting them know of gates with issues or extended hours. More specifically to ports, though, he believes eventually someone will figure out how to create collapsible containers. "Reliability is so key. You don't want to run away from proven technology until experimental technology has had a stress test and then you can be an adopter." Slangerup, who came to the port in 2014 from logistics, sees "nothing but blue sky ahead." But he anticipates significant evolutions in technology. "When I came, I was shocked at how little was integrated. The great opportunity to me in supply chain is to optimize it across platforms that talk to each other. The evolving alliance structures among the carriers provide the opportunity to start to look at effectively matching capacity to demand through appropriate deployment of those expensive assets. You'll see, over the coming years, the marine supply chain getting very, very competitive." And one thing remains clear: With the rapid pace of technological change, it isn't prudent to plan too far out. "There could be a disruptive technology that comes out," Reinhart said. "What's going to happen in global trade? Now the box rules trade. The power in our phone is better than computers were just a few decades ago. We're doing things that may change the demands on shipping." He points to Moore's Law, an idea that computer productivity essentially doubles every few years. "You can turn that to the terminal business," Reinhart said. "It continues to speed up its rate of change. If we're making decisions based on what will happen 20 years from now, we're going to make the wrong decision. We just have to build the pathways." ● http://www.ttclub.com http://www.ttclub.com

Table of Contents for the Digital Edition of Seaports Magazine - Fall 2016

AAPA Headquarters
From the President’s Desk
Seaports Congestion and Cargo Movements
The Future of Automation
Port Cooperation: In the Name of Productivity
Strategy at Seaports Is Key to Handling Capacity Challenges
Thinking Outside the Box: Productivity at Non-Container Ports
Latin America’s Proactive Approach
Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Modernizing America’s Ports for the Next Generation
Thank You, Helen Delich Bentley
Working Together for Seamless Experiences
Optimizing Systems for Profitability
New Orleans Marketplace
Index of Advertisers
Seaports Magazine - Fall 2016 - bellyband1
Seaports Magazine - Fall 2016 - bellyband2
Seaports Magazine - Fall 2016 - cover1
Seaports Magazine - Fall 2016 - cover2
Seaports Magazine - Fall 2016 - 3
Seaports Magazine - Fall 2016 - 4
Seaports Magazine - Fall 2016 - 5
Seaports Magazine - Fall 2016 - AAPA Headquarters
Seaports Magazine - Fall 2016 - 7
Seaports Magazine - Fall 2016 - From the President’s Desk
Seaports Magazine - Fall 2016 - 9
Seaports Magazine - Fall 2016 - Seaports Congestion and Cargo Movements
Seaports Magazine - Fall 2016 - 11
Seaports Magazine - Fall 2016 - 12
Seaports Magazine - Fall 2016 - 13
Seaports Magazine - Fall 2016 - 14
Seaports Magazine - Fall 2016 - 15
Seaports Magazine - Fall 2016 - The Future of Automation
Seaports Magazine - Fall 2016 - 17
Seaports Magazine - Fall 2016 - 18
Seaports Magazine - Fall 2016 - 19
Seaports Magazine - Fall 2016 - 20
Seaports Magazine - Fall 2016 - 21
Seaports Magazine - Fall 2016 - 22
Seaports Magazine - Fall 2016 - 23
Seaports Magazine - Fall 2016 - Port Cooperation: In the Name of Productivity
Seaports Magazine - Fall 2016 - 25
Seaports Magazine - Fall 2016 - 26
Seaports Magazine - Fall 2016 - 27
Seaports Magazine - Fall 2016 - 28
Seaports Magazine - Fall 2016 - 29
Seaports Magazine - Fall 2016 - 30
Seaports Magazine - Fall 2016 - 31
Seaports Magazine - Fall 2016 - 32
Seaports Magazine - Fall 2016 - 33
Seaports Magazine - Fall 2016 - Strategy at Seaports Is Key to Handling Capacity Challenges
Seaports Magazine - Fall 2016 - 35
Seaports Magazine - Fall 2016 - 36
Seaports Magazine - Fall 2016 - 37
Seaports Magazine - Fall 2016 - Thinking Outside the Box: Productivity at Non-Container Ports
Seaports Magazine - Fall 2016 - 39
Seaports Magazine - Fall 2016 - 40
Seaports Magazine - Fall 2016 - 41
Seaports Magazine - Fall 2016 - 42
Seaports Magazine - Fall 2016 - 43
Seaports Magazine - Fall 2016 - Latin America’s Proactive Approach
Seaports Magazine - Fall 2016 - 45
Seaports Magazine - Fall 2016 - 46
Seaports Magazine - Fall 2016 - 47
Seaports Magazine - Fall 2016 - 48
Seaports Magazine - Fall 2016 - 49
Seaports Magazine - Fall 2016 - Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Seaports Magazine - Fall 2016 - 51
Seaports Magazine - Fall 2016 - 52
Seaports Magazine - Fall 2016 - 53
Seaports Magazine - Fall 2016 - 54
Seaports Magazine - Fall 2016 - 55
Seaports Magazine - Fall 2016 - Modernizing America’s Ports for the Next Generation
Seaports Magazine - Fall 2016 - 57
Seaports Magazine - Fall 2016 - Thank You, Helen Delich Bentley
Seaports Magazine - Fall 2016 - 59
Seaports Magazine - Fall 2016 - Working Together for Seamless Experiences
Seaports Magazine - Fall 2016 - 61
Seaports Magazine - Fall 2016 - Optimizing Systems for Profitability
Seaports Magazine - Fall 2016 - New Orleans Marketplace
Seaports Magazine - Fall 2016 - 64
Seaports Magazine - Fall 2016 - 65
Seaports Magazine - Fall 2016 - Index of Advertisers
Seaports Magazine - Fall 2016 - cover3
Seaports Magazine - Fall 2016 - cover4
Seaports Magazine - Fall 2016 - divider1
Seaports Magazine - Fall 2016 - divider2
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