Seaports Magazine - Fall 2017 - 52

┬╗

GUEST VIEWPOINT

Port Partnerships for Strategic
Positioning and Success
By Richard Steinke, Moffatt & Nichol

52

AAPA SEAPORTS MAGAZINE

PHOTO COURTESY OF THE PORT OF LONG BEACH

F

or many of us in the maritime
industry, the old adage, "When
you've seen one port, you've seen
one port!" is certainly true. As delegates come to Long Beach for the 2017
AAPA Annual convention, one can see just
how true it is by viewing the four ports of
Southern California.
San Diego to the south and Hueneme to
the northwest are both roughly 100 miles
from the two San Pedro Bay ports. Each
port leverages its respective strengths to
increase trade and economic benefits for
its region. San Diego balances cargo activity and cruises with a vibrant commercial
and recreational waterfront. Hueneme has
carved out an essential niche for handling
autos and fruits for Californian importers
and exporters. The load centers of Los
Angeles and Long Beach are the container
workhorses of the U.S. West Coast and handled over 15 million TEUs in 2016. Each of
these ports is unique and essential to the
economic well-being of both the state and
nation, as a whole.
As much as individual ports may differ, major changes in the world shipping
market have required changes in how all
ports view themselves and their competitive positions. Mergers and acquisitions,
new and changing carrier alliances, bigger
mega ships, more competitive routing alternatives, e-commerce and environmental
initiatives have all impacted international
supply chains. As an integral link in that
chain, ports must continuously analyze and
adjust to these dynamics that they do not
necessarily control.
So, what do ports do to ensure they are
not left behind? What can they do to validate their initiatives, capital programs and
long-term infrastructure investments? Can
they accurately forecast cargo volumes to
justify improvements to their wharves, terminals, bridges and railways?

With increasing determination, ports are exploring angles to leverage their respective
strengths to increase trade and economic benefits for their regions. The ports of
Long Beach and Los Angeles are no exception, and are proactively taking steps to secure
their future growth, lessen their environmental impact and be greater contributors to their
region's economic health.
Many ports that have historically been
competitors and distinguished themselves from other ports are now thinking differently and committing to new
strategies to retain and grow cargo. Just
as the carriers are aligning themselves to
make better use of their assets and collective strengths, so too are many ports
across the AAPA spectrum. There are a
number of notable examples, including
but not limited to:
Alameda Corridor, though not new,
is an example of regional cooperation
financed and constructed by the San Pedro
Bay ports to expedite international intermodal containers via a grade separated railway,

reducing truck trips and emissions between
the ports and downtown Los Angeles.
Northwest Seaport Alliance is a
marine cargo operating partnership of the
Port of Seattle and the Port of Tacoma.
This cooperative strategy combines to create the fourth-largest container gateway in
North America. Under a port development
authority, the ports manage the container,
breakbulk, auto and some bulk terminals
in Seattle and Tacoma.
The East Coast Gateway Terminal
Agreement is between the Georgia
Ports Authority and the Virginia Port
Authority. Acting as one, the GPA and
VPA can meet and exchange operational



Table of Contents for the Digital Edition of Seaports Magazine - Fall 2017

AAPA Headquarters
From the President's Desk
Seizing LNG Supply Chain Opportunities
Find Your Niche
The Power of One, Collaboration by Many
Bringing the Outside In
Accelearating the Future
Power Shift: In the Energy Sector, Change Is the Only Constant
Strengthening U.S. Ports to Support Increasing Freight and Transportation
Port Partnerships for Strategic Positioning and Success
Index of Advertisers
Seaports Magazine - Fall 2017 - Intro
Seaports Magazine - Fall 2017 - bellyband1
Seaports Magazine - Fall 2017 - bellyband2
Seaports Magazine - Fall 2017 - cover1
Seaports Magazine - Fall 2017 - cover2
Seaports Magazine - Fall 2017 - 3
Seaports Magazine - Fall 2017 - 4
Seaports Magazine - Fall 2017 - 5
Seaports Magazine - Fall 2017 - AAPA Headquarters
Seaports Magazine - Fall 2017 - 7
Seaports Magazine - Fall 2017 - From the President's Desk
Seaports Magazine - Fall 2017 - 9
Seaports Magazine - Fall 2017 - Seizing LNG Supply Chain Opportunities
Seaports Magazine - Fall 2017 - 11
Seaports Magazine - Fall 2017 - 12
Seaports Magazine - Fall 2017 - 13
Seaports Magazine - Fall 2017 - 14
Seaports Magazine - Fall 2017 - 15
Seaports Magazine - Fall 2017 - 16
Seaports Magazine - Fall 2017 - 17
Seaports Magazine - Fall 2017 - 18
Seaports Magazine - Fall 2017 - Find Your Niche
Seaports Magazine - Fall 2017 - 20
Seaports Magazine - Fall 2017 - 21
Seaports Magazine - Fall 2017 - 22
Seaports Magazine - Fall 2017 - 23
Seaports Magazine - Fall 2017 - 24
Seaports Magazine - Fall 2017 - 25
Seaports Magazine - Fall 2017 - The Power of One, Collaboration by Many
Seaports Magazine - Fall 2017 - 27
Seaports Magazine - Fall 2017 - 28
Seaports Magazine - Fall 2017 - Bringing the Outside In
Seaports Magazine - Fall 2017 - 30
Seaports Magazine - Fall 2017 - 31
Seaports Magazine - Fall 2017 - 32
Seaports Magazine - Fall 2017 - 33
Seaports Magazine - Fall 2017 - 34
Seaports Magazine - Fall 2017 - 35
Seaports Magazine - Fall 2017 - 36
Seaports Magazine - Fall 2017 - Accelearating the Future
Seaports Magazine - Fall 2017 - 38
Seaports Magazine - Fall 2017 - 39
Seaports Magazine - Fall 2017 - 40
Seaports Magazine - Fall 2017 - 41
Seaports Magazine - Fall 2017 - 42
Seaports Magazine - Fall 2017 - 43
Seaports Magazine - Fall 2017 - 44
Seaports Magazine - Fall 2017 - Power Shift: In the Energy Sector, Change Is the Only Constant
Seaports Magazine - Fall 2017 - 46
Seaports Magazine - Fall 2017 - 47
Seaports Magazine - Fall 2017 - 48
Seaports Magazine - Fall 2017 - 49
Seaports Magazine - Fall 2017 - Strengthening U.S. Ports to Support Increasing Freight and Transportation
Seaports Magazine - Fall 2017 - 51
Seaports Magazine - Fall 2017 - Port Partnerships for Strategic Positioning and Success
Seaports Magazine - Fall 2017 - 53
Seaports Magazine - Fall 2017 - 54
Seaports Magazine - Fall 2017 - 55
Seaports Magazine - Fall 2017 - 56
Seaports Magazine - Fall 2017 - 57
Seaports Magazine - Fall 2017 - Index of Advertisers
Seaports Magazine - Fall 2017 - cover3
Seaports Magazine - Fall 2017 - cover4
Seaports Magazine - Fall 2017 - divider1
Seaports Magazine - Fall 2017 - divider2
Seaports Magazine - Fall 2017 - 66
Seaports Magazine - Fall 2017 - 67
Seaports Magazine - Fall 2017 - 68
Seaports Magazine - Fall 2017 - 69
Seaports Magazine - Fall 2017 - 70
Seaports Magazine - Fall 2017 - 71
Seaports Magazine - Fall 2017 - 72
Seaports Magazine - Fall 2017 - 73
Seaports Magazine - Fall 2017 - 74
https://www.nxtbook.com/naylor/AAPQ/AAPQ0118
https://www.nxtbook.com/naylor/AAPQ/AAPQ0417
https://www.nxtbook.com/naylor/AAPQ/AAPQ0317
https://www.nxtbook.com/naylor/AAPQ/AAPQ0217
https://www.nxtbook.com/naylor/AAPQ/AAPQ0117
https://www.nxtbook.com/naylor/AAPQ/AAPQ0416
https://www.nxtbook.com/naylor/AAPQ/AAPQ0316
https://www.nxtbook.com/naylor/AAPQ/AAPQ0216
https://www.nxtbook.com/naylor/AAPQ/AAPQ0116
https://www.nxtbook.com/naylor/AAPQ/AAPQ0415
https://www.nxtbook.com/naylor/AAPQ/AAPQ0315
https://www.nxtbook.com/naylor/AAPQ/AAPQ0215
https://www.nxtbook.com/naylor/AAPQ/AAPQ0115
https://www.nxtbook.com/naylor/AAPQ/AAPQ0414
https://www.nxtbook.com/naylor/AAPQ/AAPQ0314
https://www.nxtbook.com/naylor/AAPQ/AAPQ0214
https://www.nxtbook.com/naylor/AAPQ/AAPQ0114
https://www.nxtbook.com/naylor/AAPQ/AAPQ0413
https://www.nxtbook.com/naylor/AAPQ/AAPQ0313
https://www.nxtbook.com/naylor/AAPQ/AAPQ0213
https://www.nxtbook.com/naylor/AAPQ/AAPQ0113
https://www.nxtbookmedia.com