Seaports Magazine - Winter 2015 - (Page 21)
Port leaders discuss the importance of
creating a vision for the future.
By B.C. Manion
s ports go about the daily business of providing facilities to
handle cargo, passengers
and wide-ranging activities,
there's plenty of behind-the-scenes planning going on to ensure opportunities for
Creating a vision for the port helps set
the stage for what it could be like in the
future, but then those aspirations must be
translated into attainable plans to guide
future growth. Having reliable infrastructure, obtaining additional assets and forging
strategic partnerships are all elements that
can help a port achieve its vision. But how
do ports get there?
The Port of Halifax in Novia Scotia has
container operations, cruise operations,
break bulk, project cargo and real estate.
Its planning efforts involve the various users
of the port, said Paul MacIsaac, senior vice
president of the port.
"They're the folks that are in the marketplace and the folks that kind of have an
understanding of where business is heading and where cargo or cruise growth is
headed. So, we think it's very important
that we don't do our planning in a bubble,"
Including stakeholders is crucial, agreed
Geir-Eilif Kalhagen, chief executive officer of the Port of Longview in Longview,
Washington. Planning efforts need to be
communicated broadly, and the process
must include people with varied perspectives, he said.
"Ports, absolutely, now more than ever,
need to have that social license to operate,"
Once aspirations are defined, the issue
becomes one of translating the vision into
a workable plan. By identifying priorities,
a port is steering its investments.
But before it sets goals, it must evaluate
practical considerations, MacIsaac said. For
instance, if the port had a goal of increasing its cruise calls by 20 percent, it first
must examine whether existing infrastructure can support the increased demands.
If not, MacIsaac said, the port must ask:
How much will it cost and is the investment justified?
Future planning also must consider
current assets, Kalhagen said. The Port of
Barlow Point at the Port of Longview.
WINTER 2015 * WWW.AAPASEAPORTS.COM
Table of Contents for the Digital Edition of Seaports Magazine - Winter 2015
From the President’s Desk
Expanding Capacity, Increasing Budgets
Navigating Cities, Counties and States
104th AAPA Annual Convention
Strategically Planning for Success
Stick to the Plan
AAPA XXIV Latin American Congress of Ports
Guarding Our Nation’s Ports Against Potential Threats
Keys to Success for Port Capital and Financial Planning
Port Game an Educational Tool – and Fun for All Ages
Port Planning and Investment Toolkit a Go-To Resource
Index of Advertisers
Seaports Magazine - Winter 2015